Introduction
With great popularity comes its own set of rights commonly known
as personality rights. Personality rights are typically associated
with people who have acquired status of being a celebrity and
further seeks to prevent unauthorised use of the name, image,
likeness, or some other identifying aspect of identity of a famous
personality and including their right to privacy.
Personality rights in India are protected under common law as
well as under Article 21 of the Indian Constitution. Celebrities in
India can invoke common law right to prevent unauthorised use of
their image or personality by any other person. If any person
without permission of a celebrity tries to give an impression that
his brand or product has been associated or endorsed by that
celebrity, he could be sued for the tort of passing off by the
celebrity. Additionally, Article 21 of the Indian Constitution
provides for right to privacy and publicity which has been an
effective piece of
