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ARTICLE · 25 APRIL 2025

No More False Promises: CCPA's Crackdown On Misleading Coaching Ads

In a significant move to protect student interests, the Central Consumer Protection Authority (CCPA) has issued strict advisories to coaching institutes across India, directing them to adhere to the Consumer Protection Act, 2019 and the newly introduced Guidelines for the Prevention of Misleading Advertisements in the Coaching Sector, 2024.

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Introduction

In a significant move to protect student interests, the Central Consumer Protection Authority (CCPA) has issued strict advisories to coaching institutes across India, directing them to adhere to the Consumer Protection Act, 2019 and the newly introduced Guidelines for the Prevention of Misleading Advertisements in the CoachingSector, 2024.

New Regulatory Framework

The CCPA's directive comes amid growing concerns about misleading claims made by coaching centers regarding success rates, faculty qualifications, and guaranteed results. The 2024 Guidelines specifically target deceptive marketing practices that have become prevalent in the competitive coaching industry.

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