Marketing - Leveraging Data For Reincarnation

FOREWORD

Interplay of technologies such as social media, cloud, analytics and mobility, to augmented reality in front end and analytics at the back end, is changing the way marketing is done and the digitally savvy consumer is targeted using various mediums at any time of the day and everywhere. This will be further accentuated by proliferation of sensors and internet of things. Marketing is the core component of any business whether it is selling goods or providing services. No matter how good the product is until the organization is able to market it appropriately, it cannot thrive. Humans have been increasingly using technology to improve the efficiency and to achieve enhanced outputs. So is the case with marketing, it has been evolving over the years. But in the recent years, it has completely metamorphosed and undergone a paradigm shift. Marketing is no longer a one way street, it is gradually becoming circular with information flowing rapidly and freely between