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ARTICLE · 03 DECEMBER 2025

India's Draft It Rules 2025: Meity Proposes Mandatory Labelling Of AI-Generated Content

CK Juris
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In a bid to curb the growing menace of deepfakes and other synthetically generated media, the Ministry of Electronics and Information Technology, on October 22, 2025, released the draft Information Technology Amendment Rules, 2025 to the Information Technology Rules, 2021.

IndiaMedia, Telecoms, IT, Entertainment
Reema Das
Reema Das
Sanghamithra Kattamanchi
Sanghamithra Kattamanchi
Suchetha Vikram
Suchetha Vikram

Overview

In a bid to curb the growing menace of deepfakes and other synthetically generated media, the Ministry of Electronics and Information Technology ("MeitY"), on October 22, 2025, released the draft Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2025 ("Draft Amendments") to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ("IT Rules"). Once notified, these amendments will strengthen the due diligence obligations of intermediaries and significant social media intermediaries ("SSMIs") such as Facebook, Instagram, X, YouTube, and WhatsApp, to ensure transparency, accountability, and traceability of AI-generated or modified content.

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