Share on LinkedInShare on LinkedIn

ARTICLE · 30 JANUARY 2025

India's Ad Law Wrap 2024

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

The advertising landscape in India is no stranger to bold claims and ambitious creativity, but 2024 marked a turning point—a year when accountability caught up with imagination.

IndiaMedia, Telecoms, IT, Entertainment
Sharad Vadehra (Kan & Krishme)
Sharad Vadehra (Kan & Krishme)
Kanu Priya (Kan & Krishme)
Kanu Priya (Kan & Krishme)
Aakriti Vadehra (Kan & Krishme)
Aakriti Vadehra (Kan & Krishme)
Author LinkedIn connections

The advertising landscape in India is no stranger to bold claims and ambitious creativity, but 2024 marked a turning point—a year when accountability caught up with imagination. Faced with mounting concerns over misleading advertisements, regulators have stepped in to draw a firm line between persuasion and deception.

Whether it's combating greenwashing, addressing unverified medicinal claims, or holding influencers accountable for the products they endorse, India's new advertising regulations are reshaping the way businesses communicate with consumers.

This article dives into the key advertising law updates of 2024, and why compliance is no longer optional but essential for brands aiming to build trust and credibility.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

The Promotion And Regulation Of Online Gaming Act, 2025 And The Promotion And Regulation Of Online Gaming Rules, 2026

The Act, the Rules and the OGAI are therefore simultaneously operational. The prohibition provisions under Chapter III of the Act, the criminal penalties under Chapter V of the Act and the institutional framework under the Rules are all in effect. There is effectively no formal compliance window for core prohibitions and penalties; stakeholders should treat the regime as immediately operational and adjust business models without delay.
IndiaMedia, Telecoms, IT, Entertainment
King, Stubb & Kasiva
King, Stubb & Kasiva
Article

Telegram Ban In India – The Rise Of Digital Sovereignty

The Delhi High Court's landmark ruling in Telegram FZ LLC v. Union of India addresses whether Section 69A of the IT Act permits the government to block an entire platform rather than specific content. Following the NEET-UG 2026 paper leak scandal, where fraudulent channels circulated fake exam papers affecting millions of aspirants, the court upheld the Centre's power to impose a platform-wide ban on Telegram, sparking intense debate about the boundaries between examination integrity and digital censorship.
IndiaMedia, Telecoms, IT, Entertainment
Hammurabi & Solomon Partners
Hammurabi & Solomon Partners
Article

Instagram’s 2026 AI Labelling Rules

Instagram's 2026 policy shift introduces mandatory AI-generated profile labels and penalties for non-disclosure, creating new compliance challenges at the intersection of platform governance and India's statutory framework for synthetically generated information. How do these overlapping regimes affect brands, influencers, and content creators operating in India's digital ecosystem?
IndiaMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

DOT Notifies Telecom Network Authorisation Rules, 2026: What Has Changed?

On 20 July 2026, the Department of Telecommunications (DoT) notified the Telecommunications (Authorisation for Telecommunication Network) Rules, 2026 (Rules). The Rules operationalise Section 3(1)(b) of the Telecommunications Act, 2023 and establish a framework for six categories of telecommunication network authorisations: infrastructure provider (IP) (formerly, IP-I), digital connectivity infrastructure provider (DCIP), internet exchange point (IXP) provider, satellite earth station gateway (SESG) provider, cloud-hosted telecommunication network (CTN) provider and mobile number portability (MNP) provider.
IndiaMedia, Telecoms, IT, Entertainment
Khaitan & Co.
Khaitan & Co.
Article

Instagram’s 2026 AI Labelling Rules

Instagram's 2026 policy shift introduces mandatory AI-generated profile labels and penalties for non-disclosure, creating new compliance challenges at the intersection of platform governance and India's statutory framework for synthetically generated information. How do these overlapping regimes affect brands, influencers, and content creators operating in India's digital ecosystem?
IndiaMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Is This Packaging A Trick Or A Treat?

A federal court in Florida dismissed a false advertising lawsuit against Hershey over Reese's Peanut Butter Pumpkins, where consumers claimed the packaging showed carved jack-o-lantern faces that didn't appear on the actual candy. The court ruled that consumers failed to demonstrate concrete economic injury, finding their disappointment over the product's appearance insufficient to establish legal standing.
United StatesConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

New York AI Advertising Disclosure Requirement Now In Effect

New York has enacted groundbreaking legislation requiring advertisers to disclose when AI-generated synthetic performers appear in commercial advertisements. The law, effective June 9, 2026, mandates conspicuous disclosure but leaves key implementation questions unanswered, including specific disclosure language and how it applies to AI-enhanced images of real people.
United StatesMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Loot Box Litigation Intensifies As Valve Fights Gambling Claims

Gaming companies face mounting legal challenges as plaintiffs argue that loot box systems constitute illegal gambling under state law. The dispute centers on whether randomized in-game rewards with real economic value cross the line from traditional mystery products into regulated gambling territory, with courts now weighing arguments that could reshape the industry's most controversial monetization practice.
United StatesMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Indian FSSAI’s New Labelling Rules 2026

India's food safety regulator has introduced new labelling amendments that simplify compliance for infant nutrition products and small packages while strengthening traceability requirements for non-retail containers. Meanwhile, the Supreme Court is pushing for front-of-pack warning labels on products high in fat, sugar, and salt, raising critical questions about implementation thresholds, consumer accessibility, and the balance between public health and industry concerns.
IndiaConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

Indian FSSAI’s Aug’26 Enforcement Wave — What Food And Beverage Advertisers Should Know

India's Food Safety and Standards Authority intensified enforcement in August 2026, targeting major food and beverage companies over "100%" purity claims, energy drink labeling, and packaging compliance. The regulatory actions against Dabur, ITC, Diageo, and over 150 other companies reveal how product names, packaging, and advertising copy are now treated as interconnected consumer protection issues requiring coordinated legal review.
IndiaConsumer Protection
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)
Article

CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide

Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.
BrazilMedia, Telecoms, IT, Entertainment
Global Advertising Lawyers Alliance (GALA)
Global Advertising Lawyers Alliance (GALA)