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ARTICLE · 01 SEPTEMBER 2025

Creators First: Enabling India's Content Creator Economy – Ikigai Law Report

Ikigai Law
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On 27 August 2025, Ikigai Law launched one of its seminal projects—a report titled Creators First: Enabling India's Content Creator Economy.

IndiaMedia, Telecoms, IT, Entertainment
Nirmal Bhansali
Nirmal Bhansali
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On 27 August 2025, Ikigai Law launched one of its seminal projects—a report titled Creators First: Enabling India's Content Creator Economy. The launch event featured a panel of esteemed speakers to discuss the report's findings: Dolly Singh (Creator), Shri Sanjay Jaju (Secretary, Ministry of Information & Broadcasting), Nell McCarthy (Vice President, Meta) and Dr Menaka Guruswamy (Senior Advocate), moderated by Anirudh Rastogi (Founder & Managing Partner, Ikigai Law).

Participants included creators, platforms, marketing agencies, think tanks, legal experts, and government representatives - reflecting the broad and vibrant ecosystem that powers India's creator economy.

You can read the full report here.

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