Cracking Of Whip On Misleading Advertisements

Advertisements have been an age old forms of communication to the public about the goods or services. They help in promotion of the business of the producer using various media like newspapers, magazines, journals, hoardings, posters, radio, television, internet to name a few. Not only the advertisements help in dissemination of information about the products or services but they also help in convincing and thus attracting the customers to the unique quality, standards and benefits being offered therein thus enhancing the sales of the producer.

Regulation of Advertisements

Despite the benefits of the advertisements in expanding the market horizon and accelerating the economic growth, their unregulated use often results in misleading the consumers in the market at large. In India, the legal framework administering the advertising standards and promoting responsible advertising is controlled by Advertising Standards Council of India (ASCI). ASCI seeks to ensure that