The Consumer Protection Act, 2019 is an act that aims to provide
better protection for consumers and promote their rights. The act
was passed by the Indian parliament on August 6, 2019, and it
replaced the Consumer Protection Act, 1986.
The new act strengthens consumer rights and provides for the
establishment of the Central Consumer Protection Authority
("CCPA") to promote, protect and enforce
consumer rights. The act also includes provisions for product
liability claims, mediation, e-commerce transactions, and penalties
for misleading advertisements and harmful products/services.
In order to curb misleading advertisements and protect consumers
from unfair trade practices, the Advertisement Standard Council of
India ("ASCI") had previously issued
guidelines to protect the consumers, but It could not compel
businesses to comply with them. Thus, the CCPA issued guidelines
on9 June 20221,
("Guidelines")to regulate misleading
advertisements. Businesses will
