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ARTICLE · 26 DECEMBER 2022

Came Up With Unique Ideas For Your Advertisement? Now That Can Also Be Protected!

S.S. Rana & Co.
S.S. Rana & Co.
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S.S. Rana & Co.

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The Hon'ble Delhi High Court gave a ruling on the issue of whether an advertising campaign and its various elements can be protected under the Intellectual Property law, and in which manner.

IndiaMedia, Telecoms, IT, Entertainment
Titiksha Sinha
Titiksha Sinha
Tanvi Bhatnagar
Tanvi Bhatnagar
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Bright Lifecare Pvt. Ltd ("Plaintiff") filed a suit alleging infringement of their rights in the trade marks "ZIDD/ZIDDI" and copyright in their cinematograph works by two commercials launched by Vini Cosmetics Pvt. Ltd ("Defendant") on online streaming platforms. The Hon'ble Delhi High Court gave a ruling on the issue of whether an advertising campaign and its various elements can be protected under the Intellectual Property law, and in which manner.1

ABOUT THE PARTIES

The Plaintiff

Bright Lifecare Pvt. Ltd is a company engaged in the business of manufacturing and trading of health and nutritional supplements and products under the trade mark MuscleBlaze (MB). Bright Lifecare via "HealthKart" also offers a comprehensive range of products, through both online and offline channels.

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