ASCI Releases Guidelines To Govern Ads For Cryptocurrency

Advertisements for Virtual Digital Assets

In recent days, most of us have been afflicted by advertisements flaunting the benefits of investing in cryptocurrency, touting them to be a sure-fire scheme to earn thousands, even lakhs, in a matter of moments. Numerous cryptocurrency exchanges and apps have burst onto the scene and taken over aggressive advertising, especially in the online sphere, invoking customers to invest nominal amounts with a guarantee of enormous lucrative returns. These ads have been designed so cleverly to tempt and lure a curious consumer into speculating in these new fangled assets, that it is easy to forget just how volatile the market for cryptocurrency actually is and that it is a completely unregulated form of currency, with no regulatory fall-back option. In fact, these ads as well as corresponding social media hype is so effective regarding the subject matter, that one would be forgiven for having FOMO for not investing in crypto!