Antitrust Issues In Entertainment And Film Industry (Part 2)

In the last segment, we analysed how section 3 of the Competition Act, 2002 (hereinafter the Act) works in the entertainment industry, and how it can be used. In this part, we'll look at how section 4 of the Act works in the entertainment business. Section 4 of the Act talks about people who use their power for their own gain. Market domination doesn't have a single or universally accepted definition. However, it is often defined as the "ability of a company to take a strategic position in advance that limits the options available to competitors." They can use this advantage by making a credible promise that scares off their rivals and limits the scope of their actions, which gives them an advantage. As defined by the Act, the company is in a position where it can run its own business, stop effective competition in the market it's in, and harm customers or competitors by standardising industry terms.