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ARTICLE · 22 MAY 2026

AI In Advertising: ASCI’s New Draft Disclosure Guidelines

Global Advertising Lawyers Alliance (GALA)
Explore more from Global Advertising Lawyers Alliance (GALA)

The Advertising Standards Council of India (ASCI) has released draft guidelines requiring brands to disclose the use of Artificial Intelligence in advertising.

IndiaMedia, Telecoms, IT, Entertainment
Sharad Vadehra (Kan & Krishme)
Sharad Vadehra (Kan & Krishme)
Kanu Priya (Kan & Krishme)
Kanu Priya (Kan & Krishme)
Aakriti Vadehra (Kan & Krishme)
Aakriti Vadehra (Kan & Krishme)
Author LinkedIn connections

Overview

The Advertising Standards Council of India (ASCI) has released draft guidelines requiring brands to disclose the use of Artificial Intelligence in advertising. The framework is risk-based: it does not ban AI, but it mandates transparency wherever AI-generated content could materially influence consumer decisions. These guidelines align with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules 2026 and operate alongside the existing ASCI Code, which continues to apply in full. The draft is open for public consultation until 13 June 2026.

The Core Compliance Question

ASCI asks two questions to determine whether your AI use requires a label:

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