Article by Hemant Goyal & Jitender
Jain1
4.11 Length, Volume, and Frequency of
Commercials
The Telecom Regulatory Authority of India has
issued the Standard of Quality of Service (Duration of
Advertisements in Television Channels)
Regulations, 2012, which regulates the duration of
broadcasting an advertisement and the length of the commercial.
Main features of these regulations are as under:
- advertisements exceeding twelve minutes in a clock hour and any
shortfall of advertisement duration in any clock hour shall not be
carried over by any broadcaster in any broadcast of its
programme.
- The time gap between end of one advertisement session and the
commencement of next advertisement session shall not be less than
fifteen minutes (thirty minutes in case of a movie). However, this
restriction is not applicable to live broadcast of a sporting
event.
