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ARTICLE · 17 AUGUST 2012

Advertising Law In India - Part 1

Global Jurix, Advocates & Solicitors
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At present in India, there is no central statutory agency or uniform legislation regulating the advertising industry.

IndiaMedia, Telecoms, IT, Entertainment

Article by Hemant Goyal & Jitender Jain1

1 Introduction

At present in India, there is no central statutory agency or uniform legislation regulating the advertising industry. The Indian advertising market as a whole is regulated and controlled by a non-statutory body, the Advertising Standards Council of India (ASCI). In the absence of uniform integrated legislation, it is necessary for advertisers to ensure that an advertisement is in compliance will all local and national advertisement laws.

1.1 Role of the Advertising Standards Council of India (ASCI)

ASCI is a voluntary self-regulatory council established in 1985 to promote responsible advertising and to enhance public confidence in advertisements. The council's objectives are:

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