Ready, Set, Protect: How IP Drives Innovation In Sports

Imagine a scenario where- it is the last over of a thrilling IPL match at the jam-packed Chinnaswamy Stadium in Bangalore. The stadium is alive with a diverse set of people cheering, phones held aloft to record and capture everything, and millions watching it around the world. While the media focuses on the skills of the players and the electrifying atmosphere, there’s another force playing out in parallel - Intellectual Property.

Right from the use of the team logos on jerseys and broadcasting rights valued in billions, to individual branding of the athletes and advanced patented technologies, IP acts like the unseen driving force that helps convert sports into sustainable financial success.