Spending, Disrupted: AlixPartners' 2025 Global Consumer Outlook

Introduction

The global consumer spending landscape is more complex than ever as we prepare to enter 2025. Businesses and consumers alike continue to grapple with the aftershocks of the past few years, marked by significant disruption driven by economic and geopolitical shifts.

The persistent impacts of legacy inflation remain a key driver of consumer sentiment in many regions, as elevated costs of goods and interest rates show little signs of easing in certain markets. While economic policies such as the increase in the U.K. National Minimum Wage and National Living Wage may bring short-term relief for some, they also present the risk of reigniting inflationary pressures for others.