The EU AI Act – Navigating The Boundaries Of Ethical AI

The European Artificial Intelligence Act (Regulation – EU – 2024/1689) (the "Act") commenced on 1 August 2024 and regulates AI systems based on their risk classification. The Act adopts a risk-based approach and classifies AI systems into four categories based on their risk level:

• unacceptable risk;
• high risk;
• limited risk; and
• minimal risk.

The Act imposes more onerous provisions as the risk level of an AI technology increases.

Article 5 of the Act bans the following AI-related practices:

• Using an AI system to impair a person or group of persons' ability to make informed decisions through utilising methods which are subliminal, manipulative, or deceptive;