Managing Public Opinion Risks In Auto Industry

The greater the impact of online content on market sales, the more susceptible the industry becomes to public opinion crises, and even targeted attacks by online black public relations.

In recent years, the new energy vehicle (NEV) sector has become a hotspot for the spread of false information, with virtually no NEV company spared. Drawing on a decade of experience managing public opinion risks in the automotive industry and handling more than 300 product quality disputes, the author aims to share insights and practical approaches with in-house legal professionals in the industry for reference.

Types of public opinion risks

Managing public opinion risks in the automotive industry is particularly challenging due to the interplay of several factors: (1) the public's high expectations for product safety; (2) the complexity of accidents or malfunctions involving multiple causes; (3) the difficulty in explaining technical issues; and (4) the specialised and complex