Share on LinkedInShare on LinkedIn

ARTICLE · 21 JULY 2026

AI Comic Boom, Virtual Idol Rise And Accelerated IP Globalization

Rouse and Lusheng Law Firm have released their 2025 report examining intellectual property development and protection in China's film and television industry, launched at the 28th Shanghai International Film Festival. The report analyzes three major industry trends—AI comic dramas, virtual idols, and global IP expansion—while providing comprehensive insights into policy changes, industry statistics, and landmark judicial cases that shape the evolving IP landscape.

ChinaMedia, Telecoms, IT, Entertainment

During the 28th Shanghai International Film Festival, Rouse, in collaboration with strategic partner Lusheng Law Firm, has officially launched the 2025 report on the "Development and Protection of IP in China's Film and Television Industry" on 20 June.

The annual report has centred on three cutting-edge industry trends: the explosive growth of AI comic dramas, the rapid rise of virtual idols, and the accelerated global expansion of domestic IPs. It has systematically reviewed the past year’s film and television policies, core IP statistics, key industry developments, and landmark judicial cases, offering a comprehensive overview of the latest changes in China’s film and television IP landscape.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from