With the rapid development of the digital economy, AI and platform-based business models, the traditional system of examining trademark similarity based on the classification of goods and services is facing structural challenges.
This article examines the issue from a legal perspective, explores practical dilemmas and emerging trends, and offers observations on how the definition of similarity for trademark-designated goods and services should evolve amid rapid change.
Limitations of traditional trademark similarity assessment
In China, the trademark examination process determines similarity between goods and services based on several core factors, including:
- the functions and purposes of the goods and services;
