Close to 30% of the total retail sales in China are made online.
Because of this, online sales of counterfeits, look-alike and other
infringing products are a major problem for rights-holders. Two of
the biggest problems in dealing with online infringers are: 1)
identifying their true identity; and 2) working out the scope and
quantity of their sales. We set out below tips for dealing with
these issues.
1. Contact the e-commerce platform to identify the
trader. Before relying on legal remedies discussed below,
it may be possible to obtain some useful information online. On
some platforms, information about a trader's identity can be
found on the webpage for the trader's store. For platforms that
do not have such information online, the customer services centre
may follow their own services rules and disclose a trader's
identity based on specific customer complaints. If so, information
provided by the platform should include the trader's real name,
online alias, phone
