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ARTICLE · 13 AUGUST 2020

Facebook loses FACEBOOK trade mark in China

This is a huge setback for the social media company in a more than decade-long dispute with the trade mark owner in China.

ChinaIntellectual Property

On 20 March 2020, the China National Intellectual Property Administration ("CNIPA") issued decisions to invalidate two of Facebook's trade mark registrations in Class 42. This marks a huge setback for the social media company in a more than decade-long dispute with individual trade mark owner, Dr. Su Kaiming (a medical doctor), in China.

It is common knowledge that Facebook's social media platform has been blocked in China since July 2009, in addition to bans in Iran, Syria, and North Korea. What is less known, is that despite not being able to operate in China, Facebook is still one of the country's top advertising platforms. According to CNBC, Nasdaq and The Motley Fool, citing research by the Pivotal Research Group,"Facebook sells more than USD5 billion a year worth of ad space to Chinese businesses and government agencies looking to promote their messages abroad, analysts estimate. That makes China Facebook's biggest country for revenue after the United States,

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