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ARTICLE · 06 AUGUST 2026

China's Trademark Law Amendment: A Systematic Improvement

CCPIT Patent and Trademark Law Office
CCPIT Patent and Trademark Law Office
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CCPIT Patent and Trademark Law Office

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China's Trademark Law amendment, effective January 1, 2027, introduces significant reforms including registration of dynamic marks, enhanced penalties for bad-faith filings, and expanded protection for well-known marks and prior interests. The changes aim to modernize trademark protection for the digital economy while streamlining procedures and strengthening enforcement mechanisms across administrative and judicial channels.

ChinaIntellectual Property
Li Jun
Li Jun
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China’s Trademark Law was amended on June 26, 2026, and will take effect on January 1, 2027. The amendment brings changes in what can be registered, how to stop bad-faith filings, rights balance, and procedures.

These changes respond to the digital economy and long-standing judicial disputes. The following thirteen key points introduce its scope and effect.

Dynamic marks can now be registered

The new law allows "dynamic marks"—such as startup animations, software logos, and movie title sequences—to embrace new forms of digital brand expression.

Better coordination across laws and departments

The registration and use of national park marks, Olympic symbols, and special signs must follow both the Trademark Law and other relevant laws. Several provisions also improve coordination between administrative enforcement and criminal justice.

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