China Focus: A Match Not Made In Heaven

"Fei cheng wu rao", which means "Do not disturb if you're not sincere", is a phrase often used in matrimonial advertisements in newspapers. It was the name of a Chinese TV dating show produced by and aired on Jiangsu Television, a high-profile state-owned network. It was first broadcast in January 2010 and began airing on Saturday and Sunday nights in China.

The programme is arguably one of the most successful game shows in China and undoubtedly the most popular and highly rated TV dating show there. Episodes are also distributed online and viewed internationally over the internet and satellite television. The show's popularity and social commentary have drawn the attention of academics and foreign media. It has enjoyed great popularity thanks to its unique approach to dating and conversations that are often humorous and self-aware. The show is famous for seeking to 'stretch the limits' of what can be discussed on Chinese television.