In February 2023, Decathlon (Shanghai) Sports Goods Co., Ltd.
won a 1st instance case in a civil litigation against Guangdong
Camel Clothing CO., LTD, a well-known domestic outdoor sports brand
company, for unauthorized use of several distinctive elements, such
as logo, product name, packaging, decoration, and particularly for
imitating the store design and decoration.
Beijing Shijingshan People's Court awarded Decathlon of 2.94
million RMB in damages and 350,000 RMB for expenses and required
the defendants to eliminate the impact of the unfair competition
publishing a statement in the China Intellectual Property News for
four consecutive weeks.
Decathlon officially entered the Chinese market in 2003, and by
2021 had 280 Decathlon stores in China. The investment in the
design, decoration and logo popularized Decathlon among Chinese
consumers enjoying a high reputation and prestige. The plaintiff
found that the two defendants opened a sport store whose
