China's Anti-Unfair Competition Law Amended, Effective October 15, 2025

China's legislature passed an amended Anti-Unfair Competition Law ("Amended Law") on June 27, 2025, which will take effect on October 15, 2025. This marks the third amendment to the law since its initial implementation in 1993. The number of Articles has increased from 33 to 41 by this amendment, reflecting an effort to adapt to new developments in the internet industry and directly address emerging issues of unfair competition online. The amendment aims to further improve fair competition rules within the digital economy.

The most striking aspect of the Amended Law is Article 7, which refines the provisions concerning acts of unfair competition involving confusion. It explicitly defines the unauthorized use of another's "new media account names, application names, or icons" that have a certain influence as acts of confusion. To better align with the Trademark Law, it clarifies that unauthorized use of another's registered trademark or unregistered well-known