Big data is the new battleground to achieve the competitive
edge. The digital market features both the first-mover advantage
and a winner-takes-all environment. Without doubt, enterprises
fight for data, and suppress rivals from access to data. China, as
one of the world's largest Internet markets with the largest
Internet user population, exemplifies the heated data game. The
Alibaba and SF Express data sharing spat is a famous example. In
2017, Alibaba's logistic network, Cainiao, cut off its data
interface for SF Express, one China's largest couriers, and
removed SF Express as a courier option on its e-commerce platform
Taobao.2 The dispute was traced back to SF Express's
refusal to share customer logistics tracking data in the name of
customer privacy protection.3 Similarly, Cainiao's
action was allegedly due to data security concerns. The matter was
settled upon intervention by the State Post Bureau, China's
courier service industry regulator. Similar disputes also
