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ARTICLE · 15 MARCH 2013

EU Data Regulators Take Aim At Google

In March 2012, Google changed its privacy policies to combine the data of individual users of 60 internet services such as YouTube, Gmail and social network Google+.

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In March 2012, Google changed its privacy policies to combine the data of individual users of 60 internet services such as YouTube, Gmail and social network Google+. Users were not provided with an opportunity to "opt out" of this process. Google pools anonymous user data, so that keywords from the pool can be used to automatically generate targeted advertisements (relating to products of third parties) to Google users. The bigger the data pool, the better is Google's ability to sell online advertisements.

The European data regulators have objected to these changes and have taken the position that this bundling of data constitutes a potential high risk to individuals' privacy. In October 2012, officials representing 24 countries in Europe directed Google to comply with European data protection laws, which give users greater control over their personal information. The French Data Protection Commissioner, Commission nationale de l'informatique et des libertés (CNIL),

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