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ARTICLE · 08 JULY 2011

Misleading Advertising: What's The Fine Print For?

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The Competition Bureau recently announced that Bell Canada had, in a consent agreement filed with the Competition Tribunal, agreed to stop making what the Bureau had concluded were misleading representations about the prices offered for some of Bell Canada's services.

CanadaAntitrust/Competition Law
Douglas New
Douglas New
Anthony Baldanza
Anthony Baldanza
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The Competition Bureau recently announced that Bell Canada had, in a consent agreement filed with the Competition Tribunal, agreed to stop making what the Bureau had concluded were misleading representations about the prices offered for some of Bell Canada's services. A $10 million administrative monetary penalty was also part of the settlement. While Bell Canada did not contest the Commissioner of Competition's conclusions, it did not accept the Commissioner's allegations.

The Bureau's position is that Bell Canada had charged higher prices than those advertised, despite the fact that disclosure of additional mandatory fees were set forth in disclaimers associated with Bell Canada's advertisements.

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