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ARTICLE · 10 MARCH 2017

Amazon To Pay $1,000,000 To Competition Bureau For Unsubstantiated Sales Prices

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Amazon has agreed to pay a $1,000,000 administrative monetary penalty and $60,000 in Competition Bureau costs, following the Bureau's conclusion that Amazon did not substantiate its sale prices.

CanadaAntitrust/Competition Law
Miller Thomson LLP
Miller Thomson LLP
Eugenia Bouras
Eugenia Bouras
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Amazon has agreed to pay a $1,000,000 administrative monetary penalty and $60,000 in Competition Bureau costs, following the Bureau's conclusion that Amazon did not substantiate its sale prices.

Vendors, lenders and lessors should take special care when setting and advertising prices and making cost of credit representations in their advertisements, particular over electronic messages.

Misleading pricing claims continue to be an area of high risk for enforcement by the Competition Bureau (Bureau), which is the Canadian regulator of deceptive marketing and advertising practices.  Particularly at risk are deceptive pricing representations advertised over email, as these are subject to specific misleading advertising prohibitions under the Competition Act (Act) that were enacted as part of  Canada's Anti-Spam Legislation (CASL). These email-specific obligations are in addition to the broader legal requirements applicable when sending commercial electronic messages in

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