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ARTICLE · 05 NOVEMBER 2026

AI Transparency: The Competition Bureau Weighs In

Borden Ladner Gervais LLP
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Canada's Competition Bureau has clarified that existing competition laws apply fully to AI-related business conduct, with no special exemptions for artificial intelligence technologies.

CanadaAntitrust/Competition Law
Mohit Sethi
Mohit Sethi
Denes Rothschild
Denes Rothschild
Subrata Bhattacharjee
Subrata Bhattacharjee
Naime Isaj
Naime Isaj
Candice Kloes
Candice Kloes
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In a submission to Ottawa’s consultation on AI transparency, the Competition Bureau reiterated that there is "no AI exception" to existing competition laws. While new transparency measures are being explored, businesses must ensure their current AI marketing claims, algorithmic pricing models and vendor disclosures comply with the Competition Act today, including the strict substantiation requirements for deceptive marketing. This guidance is essential for corporate counsel, marketing teams and executives responsible for procuring AI tools or promoting AI-enabled technologies.

The Competition Bureau (Bureau) has made a submission to Ottawa’s consultation on AI transparency. It recommends three principles: transparency should support well-functioning, competitive markets, obligations should be proportionate and preserve competition, and regulation should focus on harms rather than technologies. For businesses, the submission is a reminder that existing competition law obligations

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