A global meeting of the brands

Last month, I represented Swaab Attorneys at the 138th Annual Meeting of the International Trademark Association (INTA) in Orlando, Florida – the home of famous theme parks including Disneyworld and Universal Studios – businesses who clearly value a well-developed and well-protected brand. Over the course of the conference it became clear that an appropriate brand protection strategy is still fundamental to the success of any business, big or small and no matter where they operate around the world, given the ever increasing importance of the online world.

The conference saw around 10,000 brand owners, lawyers and innovators meet to discuss current intellectual property issues facing organisations around the world and to discuss innovative approaches to brand protection strategies. Throughout the conference I met with international clients, foreign associates and friends of Swaab to share ideas and hear from leading