Mr Juan Guillermo Ruiz > Posse Herrera Ruiz > Bogota, Colombia > Lawyer Profile

Posse Herrera Ruiz
CRA 7 NO 71-52
TORRE A, PISO 5
BOGOTÁ
Colombia

Work Department

Tax, Customs and International Trade

Position

Juan Guillermo Ruiz is partner at Posse Herrera Ruiz. He leads the tax, customs, and foreign trade practices of the firm. His work focuses on tax law, with a main emphasis in tax structuring, business tax consultancy, wealth asset protection, and transfer pricing.

Career

Juan Guillermo has extensive experience developing tax structures for operational businesses and tax planning in business reorganizations, debt transactions, private equity fund operations, infrastructure projects, and, in general, consultancy for businesses and high-net-worth individuals.

With over 35 years of experience, he has gained extensive expertise in tax consultancy and tax strategy for entities involved in multiple sectors, such as, among others, infrastructure, energy, investment funds, gas, oil, mining, finance, retail, healthcare, services, agribusiness projects, technology, and telecommunications.

During his career, Juan Guillermo has acted as President of the Latin American Committee of the International Fiscal Association (IFA), President of the Colombian Chapter of IFA, and President of the Colombian Institute of Tax and Customs Law (ICDT).

Languages

His native language is Spanish and he is fluent in English.

Memberships

Juan Guillermo is a Member of the Board of Directors of the Colombian Tax Law Institute (ICDT).
Board member and President for the Colombian Committee of IFA.

Education

  • Universidad del Rosario, Post graduate course in Customs and Foreign Trade Law, (2013) Bogota, Colombia.
  • Universidad de la Sabana, Post graduate course in Tax Law, (2012) Bogota, Colombia.
  • INALDE – Universidad de la Sabana Senior Business Management Program, (2004) Bogota, Colombia.
  • Universidad del Rosario, master’s in administrative law, (1985) Bogota, Colombia.
  • Pontificia Universidad Javeriana, Lawyer, (1983) Bogotá, Colombia.

Lawyer Rankings

Colombia > Tax

(Hall of Fame)

Juan Guillermo RuizPosse Herrera Ruiz

Posse Herrera Ruiz’s tax group finds favour for its ‘extensive experience in planning national and international operations’. The full-service practice secures high-level work across a varied mix of contentious and non-contentious matters, with strong showings in transactional tax (including large-scale reorganisations), tax planning and litigation. Indeed, its established reputation in the tax area was recently demonstrated by its advice to the Colombian Government, via the Ministry of Commerce, Industry and Tourism, on an analysis of the regulatory changes needed to increase the country’s exportation-of-services capacity. The department notably fields one of the deepest benches in the market — split between the firm’s Bogotá, Medellin and Barranquilla offices — which is led by go-to tax expert Juan Guillermo Ruiz (‘proposes innovative solutions tailored to the client’). Other senior names include tax litigator Juan Camilo De Bedout and tax planning specialist Jaime Gómez. In June 2022, associate Daniel Ortegon joined from EY Law Bogota. Transactional tax specialist Juan David Velasco left the firm in April 2022.

Colombia > International trade and customs

Posse Herrera Ruiz’s international trade group stands out for its ‘combination of legal and economic knowledge’. Among its other key attributes, the team’s ability to lean on other departments from across the full-service firm stands as an asset in larger matters. Director and practice head María Paula Sánchezgenerates trust and facilitates teamwork’; she is particularly recommended for her activity in anti-dumping investigations. Other key contacts include experienced tax and foreign trade counsel Ramiro Araujo Segovia; tax — including customs tax — specialist Juan Guillermo Ruiz; and tax, customs, and transfer pricing litigator Juan Camilo De Bedout. At associate level, Ana María Vega is highly regarded for her focus on customs and international trade law; while Daniela Lozada concentrates on tax, customs, and international trade litigation. Since publication, Sánchez has been raised to the partnership – effective as of March 2024.