Joseph Orzano > Seyfarth Shaw LLP > Boston, United States > Lawyer Profile
Seyfarth Shaw LLP Offices
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TWO SEAPORT LANE
SUITE 300
BOSTON, MA 02210-2028
MASSACHUSETTS
United States
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Joseph Orzano
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Work Department
Product Liability & Complex Tort; Consumer Class Actions; Advertising & Marketing
Position
Partner
Co-Chair, National Product Liability & Complex Tort Practice Group
Co-lead, National Advertising & Marketing Group
Career
Clients look to Joe for sound, practical advice on their marketing and product labeling so that they can effectively communicate their brands, while ensuring compliance and managing the risk of disputes. Joe also helps clients resolve disputes that arise when competitors or consumers challenge advertising or labeling.
Joe has extensive experience defending consumer class actions involving claims of false advertising and challenges to product labeling. He has also represented clients in competitor advertising disputes, including in litigation and before the National Advertising Division of BBB National Programs, Inc. Joe draws on his litigation experience to provide sound, practical advice to companies regarding proposed advertising and product labeling.
Joe has litigated claims that invoke the consumer protection statutes of multiple jurisdictions, including those frequently asserted in class actions in California, Massachusetts, New York, New Jersey, Texas, Missouri, Illinois, and Florida. Joe has particularly deep knowledge of California’s Unfair Competition Law, Consumers Legal Remedies Act, and False Advertising Law.
Joe also has expansive knowledge in the area of class certification requirements, including evolving case law in the false advertising consumer class action context. He has litigated consumer class actions filed in state and federal courts around the country, and has litigated related class actions centralized for pretrial purposes by the Judicial Panel on Multidistrict Litigation.
Joe has advised clients on a variety of complex statutory and regulatory schemes, particularly on the food labeling and recall provisions of the Federal Food, Drug, and Cosmetic Act, organic certification and labeling requirements under the US Department of Agriculture’s National Organic Program, labeling requirements of the Textile Fiber Products Identification Act and Wool Products Labeling Act, requirements of the Consumer Product Safety Improvement Act, consumer disclosure and warranty requirements of the Magnuson-Moss Warranty Act, and the warning requirements of California’s Proposition 65. Additionally, he advises clients on the substantiation requirements for marketing claims.
Joe focuses on developing solutions tailored to the needs of the particular client and situation. He assists clients involved in disputes concerning adverting and product labeling, but also helps clients avoid future disputes by providing tools and advice to guide future practices, such as helping them build their compliance strategies, preparing guidance materials, and developing and delivering training to marketing team members.
Joe enjoys helping companies communicate their brands to consumers, while navigating complex and often ambiguous legal requirements. When challenged, he enjoys driving successful outcomes in disputes through tailored approaches to litigation, depending on the circumstances and needs of the client.
Memberships
- Massachusetts Board of Bar Overseers
Education
- JD, The George Washington University School of Law
With honors - BA, Georgetown University
Lawyer Rankings
United States > Dispute resolution > Product liability, mass tort and class action - defense: consumer products (including tobacco)
Co-led from Washington DC and Boston respectively by Thomas Locke and Joseph Orzano, and aided by litigators in other core offices in the Midwest and on the West coast, Seyfarth Shaw LLP provides a notable service to consumer product manufacturers including those within the cosmetics space, defending against product lawsuits throughout the US. The firm is adept at fending off putative class actions, including through a demonstration of lack of personal jurisdiction and through class certification denial, as well as providing advice on risk management strategies to prevent future litigation. Kristine Argentine heads up the consumer class action group from Chicago and is accomplished at defending companies across a range of consumer issues, including as it relates to the TCPA, consumer fraud and false advertising.
Lawyer Rankings
Top Tier Firm Rankings
- Real estate > Construction (including construction litigation)
- Labor and employment > Immigration
- Labor and employment > Labor and employment disputes (including collective actions)
- Labor and employment > Labor-management relations
- Labor and employment > Immigration
- Labor and employment > Immigration
- Labor and employment > Immigration
- Labor and employment > Workplace and employment counseling
Firm Rankings
- Dispute resolution > E-discovery
- Labor and employment > Employee benefits, executive compensation and retirement plans: design
- Labor and employment > ERISA litigation
- Government > Government contracts
- M&A/corporate and commercial > M&A: middle-market (sub-$500m)
- Tax > Not-for-profit (Fortune 1000 private foundations, national trade associations, and charities)
- Intellectual property > Trade secrets (litigation and non-contentious matters)
- Media, technology and telecoms > Cyber law (including data privacy and data protection)
- Real estate > Real estate
- Industry focus > Cannabis
- Dispute resolution > Product liability, mass tort and class action - defense: consumer products (including tobacco)
- Real estate > Real estate finance
- Dispute resolution > Securities litigation: defense
- Investment fund formation and management > Private equity funds (including venture capital)
- Tax > US taxes: non-contentious