Next Generation Partners

Rising Stars

Firms To Watch: Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Bolstered by its January 2023 combination with San Francisco IP boutique Durie Tangri LLP, the group at Morrison Foerster employs deep bench strength to provide trademark management and enforcement strategies to major corporates across the food and beverages, tech, software, life sciences, wine and agricultural sectors.
Powered by the bench strength of locations in Austin, Texas and the DC Metro area, boutique IP firm Pirkey Barber continues to advise on the maintenance and enforcement of the international trademark portfolios of household names across the food and beverages, hospitality, apparel and consumer electronics sectors.

Trademarks: non-contentious (including prosecution, portfolio management and licensing) in United States

Finnegan, Henderson, Farabow, Garrett & Dunner LLP

With a strong national presence and offices in Europe and Asia, the powerhouse practice at dedicated intellectual property firm Finnegan, Henderson, Farabow, Garrett & Dunner LLP remains a market leader, leveraging global bench strength and the experience of its team, to advise household names such as Unilever, Caterpillar and Nestlé on the management, licensing, and enforcement of their international trademark portfolios. The group is headed by trademark, copyright and advertising head Danny Awdeh, an expert in global brand launches, high-value transactions, and strategic counselling, managing partner Erika Harmon Arner and firm chair Anand Sharma. The group is supported by veteran litigators Mark Sommers and Douglas Rettew, a specialist in the sports sector, B. Brett Heavner, whose client base spans the pharma, food, medical devices, and financial services sectors, and Naresh Kilaru, who brings extensive experience in trademark prosecution at the domestic and international levels and as the in-house counsel to the Turner Broadcasting System. At the Boston office, of counsel Laura Johnson assists clients in telecoms, electronics, and the automotive industry. In January 2023, Lisa London, who previously worked at the firm for 13 years, returned as counsel. All the lawyers mentioned work in the Washington DC office.

Practice head(s):

Danny Awdeh; Erika Harmon Arner; Anand Sharma

Other key lawyers:

Mark Sommers; B. Brett Heavner; Douglas Rettew; Naresh Kilaru


‘The team (both attorney and paralegal) is very responsive and efficient. They have the appropriate knowledge and experience to address my questions and issues.’

‘B. Brett Heavner is a wonderful person to work with. He addresses any questions very quickly and efficiently and knows when and how to raise potential issues and address them timely.’

‘Eminent overview and knowledge on our business area as well as expert knowledge on all areas within IP. They work in a very proactive manner and share new relevant knowledge without us having to ask.’

‘Mark Sommers is the perfect advisor as he knows about our business and, based on his great experience, provides advice and solutions – best in class.’

‘Evolved understanding of IP.’

‘This team always delivers professional, ethical and business-oriented solutions.’

‘B. Brett Heavner is an outstanding attorney who has taken the time to understand our business and our product. He knows all about our brand.’

Key clients

1st Detect, Inc.

Advanced Drainage Systems, Inc.


American Chemical Society

Armadillo Enterprises

ATP Tour, Inc.

Assurant, Inc.

Avanir Pharmaceuticals, Inc.



BSN Sports, LLC

Bytedance Ltd.

Canon Medical Systems


Coupang Corporation

Crinetics Pharmaceuticals, Inc.

Cytokinetics, Inc.


EdgeVerve Systems Limited

Flare Health, Inc.

Fuente Marketing Ltd.

Fujifilm corporation

Glioblastoma Foundation, Inc.

Head Sport GmbH

Infosys, Ltd.

Intercontinental Hotels Group (a/k/a IHG)


Kinesio Holding Corporation

Leo Pharma

Lerner Enterprises

Le-Vel Brands, LLC

Merwas Event Company

National Association of Attorneys General


Orasis Pharmaceuticals

Petco Animal Supplies Stores, Inc.

Science Applications International Corp.(SAIC)

SpringWorks Therapeutics

Subaru of America, Inc.

TD Bank

Toshiba Mitsubishi


Trek Bicycle Corporation

Unilever United States, Inc.

Under Armour, Inc.

Varsity Spirit, LLC

Veracyte, Inc.

VIAVI Solutions

VYNE Pharmaceuticals Ltd

Welspun India Ltd.

WIPRO Limited

Xiaomi Inc.

Work highlights

  • Representing Assurant in connection with numerous brands and handles domestic and international clearance work for new brands.
  • Advising biotechnology and pharmaceutical company Biogen on strategic counselling relating to its new Alzheimer’s drug trademark filings.
  • Advising Six Continents (IHG), which along with its related companies, operates as the InterContinental Hotel Group (“IHG”), on the worldwide clearance, prosecution, and enforcement of its brands, which include Holiday Inn and Crowne Plaza.

Kelly IP LLP

The experienced team at Washington DC boutique Kelly IP LLP remains a force in the marketplace, advising such household name corporates as Aston Martin, Astra Zeneca, Disney, Lionsgate, Lucasfilm, and Toshiba, on the maintenance and enforcement of their international trademark portfolios. David Kelly, an intellectual property authority with longstanding experience counselling on trademark strategy. Lynn Jordan, an expert on trademark First Amendment issues, assists with matters involving clients in the entertainment, news, and media sectors. Stephanie Bald specializes in online enforcement issues and, along with Linda McLeod, handles major Trademark Trial and Appeal Board oppositions and cancellations. Kelu Sullivan draws on a background appearing in matters before federal district and appellate courts to manage prosecution matters for start-ups and tech corporates. The firm’s client base also spans the automotive, hospitality, pharmaceuticals, food and beverages, cryptocurrency and apparel sectors. Associate A.J. Schumacher joined from Foley & Lardner LLP in June 2022.

Other key lawyers:

David Kelly; Lynn Jordan; Stephanie Bald; Kelu Sullivan; Linda McLeod; A.J. Schumacher


‘The team at Kelly IP is client-focused and delivers exceptional service at a great rate.’

‘We really value the advice we get from Kelly IP – they have a boutique feel to them but are top notch in providing highly commercial and tactical strategies for an array of IP issues.’

‘Lynn Jordan is our go-to for any trademark issues – she is super fast to respond, provides considered and succinct advice, and is an expert in her field.’

Key clients



American Eagle Outfitters

American University

Anchor Labs

Aston Martin




Blend Labs, Inc.



Bright Star Healthcare

British Broadcasting Corporation (BBC)

Bugatchi Group, Inc.

Capital One

Casa Del Sol




Coinbase, Inc.

Dassault Falcon Jet Corp.


Dow Jones


Educational Advisory Board

ETW (Tiger Woods)





Gilead Sciences, Inc.



Host Hotels


IEX Group


Intel Corporation

JVCKENWOOD Corporation




Luke’s Lobster

LUS Brands



Money Media (a Financial Times company)


News UK


Nobell Foods

Oneida Indian Nation

Optical Society of America


Pax Labs, Inc.




Scale AI, Inc.

Shake Shack

Societe BIC

Syracuse University

The Hershey Company




U.S. News and World Report

United States Postal Service



Westerberg & Partners Advokatbyrå AB (H & M)

World Wildlife Foundation


Work highlights

  • Represented Disney in a Federal Circuit appeal from a favorable TTAB decision obtained by Kelly IP that sustained an opposition to UTH’s TEEN TINK & Design and TEEN TINKERBELL marks for “dolls.”
  • Advised BMW on approximately 75 enforcement matters.

Kilpatrick Townsend & Stockton

Powered by a global network spanning Europe, Asia and the US, the team at Kilpatrick Townsend & Stockton remains a leader in the practice space, advising the management and prosecution of the global trademark portfolios of household name corporates including Delta Airlines, Amazon, Meta, Netflix, and Lionsgate, across the aviation, apparel, education, tech, hospitality, entertainment, biotech, software, and e-commerce sectors. The team is headed by experienced trademark and advertising authority Bill Brewster in Atlanta, along with brand enforcement specialist Anthony Malutta in San Francisco, and Gwen Peterson in the San Francisco Bay Area, who offers extensive licensing and trademark prosecution experience. The team is supported by portfolio strategist Alicia Jones and Jennifer Arkowitz, who manages trademark protection matters for tech sector clients, in Atlanta, and TTAB opposition and cancellation proceeding veteran Laura Miller in Winston-Salem, NC. In January 2023, trademark partner promotions included Betsy Bengtson in Denver, and Calla Yee in San Francisco.

Practice head(s):

Bill Brewster; Anthony Malutta; Gwen Peterson

Other key lawyers:

Alicia Jones; Jennifer Arkowitz; Laura Miller; Betsy Bengtson; Calla Yee


Great people. Extremely competent and responsive.

Marc Lieberstein – supremely competent, great communication and negotiation skills and extremely accessible when timelines are short.

Key clients

Delta Air Lines

Sesame Workshop

Formula 1





Goodwill Industries



Rocket Mortgage

Tory Burch

Lionsgate Entertainment




Marriott International

ArentFox Schiff

Following its 2022 merger, the team at ArentFox Schiff employs the full bench strength of its national presence to advise household name corporates such as Tesla, Ferrari, and WarnerBros. Discovery, on the management and enforcement of their global trademark portfolios. The practice is headed in Washington DC by Ricardo Fischer, an expert in international distribution and market entry counseling, Anthony Lupo, who specializes in the fashion, tech, and entertainment sectors, and managing partner Cristina Carvalho, who handles the intellectual property portfolios of celebrities and sports figures, including the late footballer Pelé. Michelle Mancino Marsh counsels on brand strategy in New York and serves as counsel to robotics company Boston Dynamics. At the Los Angeles office, Michelle Cooke, who arrived from Manatt, Phelps & Phillips, LLP in August 2022, brings expertise to acting for clients in the media and entertainment industries. Elizabeth Cohen in New York heads the firm’s metaverse enforcement task force.

Practice head(s):

Ricardo Fischer; Anthony Lupo; Cristina Carvalho

Other key lawyers:

Michelle Mancino Marsh; Michelle Cooke; Elizabeth Cohen


‘They have a deep knowledge of IP matters and of our business, their replies to our queries are always thoughtful and pertinent and their responsiveness is very swift.’

‘Response time is exceptional. One of those associates had a network of private investigators on the ground to gather real time market information. Excellent use of global trademark watch services.’

‘Legal expertise, collaborative, insightful.’

Key clients

WarnerBros. Discovery

Rothy’s, Inc.

Restaurant Brands International (Burger King and Tim Hortons)

Ferrari S.p.A.


Deutsche Telekom AG (T-Mobile)

Boston Dynamics

Buzzfeed, Inc.

The Western Union Company

Work highlights

  • Advising Warner Bros. Discovery on its international and domestic trademark and copyright portfolio, including global branding initiatives, as well as litigation and licensing activities related to the company’s consumer products.
  • Representing Rothy’s in national and international IP matters, from product concept to launch, and in the enforcement of the brand and designs.
  • Representing Tesla in brand clearance, protection, publicity rights, and enforcement matters.

Cowan, Liebowitz & Latman, PC

The team at boutique New York firm Cowan, Liebowitz & Latman, PC brings strength to the registration, management, and enforcement of the international portfolios of household names multinationals such as Major League Baseball, J. Crew, and Sony Pictures Entertainment, across sectors ranging from sports, education, and entertainment to publishing, automotive, and financial services. The team is headed by Deborah Squiers, who applies longstanding experience to advising portfolio maintenance and complex overseas oppositions and cancellation proceedings. The practice is supported by trademark authority William Borchard and Joel Karni Schmidt, who specializes in assisting hotels and restaurants, video game and gaming technology companies, and counseling clients on the NFT space. Other key figures include Robert English, who represents clients in intellectual property-related transactional matters, including licensing and joint development agreements; Kieran Doyle, who manages matters in the footwear, food and medical marijuana spaces; sports and entertainment filing strategist Jeffrey Chery; and Joelle Milov, a specialist in domain name disputes who was appointed to partner in January 2023.

Practice head(s):

Deborah Squiers

Other key lawyers:

William Borchard; Joel Karni Schmidt; Robert English; Kieran Doyle; Jeffrey Chery; Joelle Milov


‘This is a wonderful team that was very patient and knowledgeable on legal issues that affect startups and small businesses. This company is made up of a diverse staff that understands the language of their clients and can interpret best their needs and their wants.’

‘Jeffery Chery was outstanding. He was very knowledgeable of the trademark process and was able to quickly assist me in other areas that he forecast would complement my business’s future needs.

‘This is a great team of professionals. They are very experienced and knowledgeable, professional, responsive and very pleasant to work with. They provide great strategic advice and make the process easier for the clients.’

‘William Borchard at the firm knew exactly how to accomplish what I needed and explained to me very clearly what was possible and what was not. His work was extraordinary and made a huge difference.’

‘The team is very available and cooperative, as well as highly skilled with understanding of commercial needs.’

‘Joel Karni Schmidt – sees the broad picture, understands the client’s commercial needs, good negotiator.’

‘They have significant experience – and sophisticated knowledge – throughout the trademark field. Definitely one of the best.’

Key clients

S&P Global / Standard & Poor’s Financial Services

Thompson Hotels LLC (owned by Hyatt Hotels Corporation)

Columbia University

Curtis Instruments, Inc.

Share a Splash Wine Co. (CANNONBALL)

Major League Baseball

Minor League Baseball

J. Crew Group, Inc. and Madewell Inc.

G-III Apparel Group, Ltd. (DKNY and DONNA KARAN)

Buckle Brands, Inc.

Sony Pictures Entertainment

QVC, Inc. (now part of Qurate Retail Inc.)

Barclays Bank PLC

Tri State Management/Wetson Restaurant Group

Work highlights

  • Advising Major League Baseball, the 30 Major League Baseball clubs, and over 70 Minor League Baseball clubs – registering, maintaining, and enforcing their trademark portfolios in the United States and supervising local counsel worldwide.
  • Advising S&P Global, Inc. / Standard & Poor’s Financial Services – managing and enforcing their portfolio of approximately 2,500 applications and registrations, and assisting with over 125 oppositions and cancellations and trademark litigations in the U.S. as well as in other countries throughout the world.
  • Representing DKNY and DONNA KARAN in the management of its trademarks and registrations in the U.S., as well as in other countries throughout the world.

DLA Piper LLP (US)

DLA Piper LLP (US) harnesses the bench strength of a global network spanning the Americas, and the EMEA and Asia Pacific regions, to advise on the management, prosecution and enforcement of the international portfolios of household names such as Dannon, Dr. Seuss, and Papa John’s, across sectors ranging from food, hospitality, and e-commerce to retail, tech and fitness. The team is headed by tech sector expert Sean Cunningham in San Diego, Gina Durham in San Francisco applies expertise to prosecution, clearance, and brand management matters. IP authority Ann Ford in Washington DC specializes in the restructuring of intellectual property assets for tax planning and developing joint venture arrangements to support co-branding efforts. In Chicago, Keith Medansky brings deep experience to the practice area. Other key figures include seasoned portfolio manager Thomas Zutic in DC, and Michael Geller in Chicago, who was promoted in April 2022 and handles Web3 filings. Kevin Fee in DC joined the firm from Morgan, Lewis & Bockius LLP in May 2022.

Practice head(s):

Sean Cunningham; Gina Durham

Other key lawyers:

Ann Ford: Keith Medansky; Thomas Zutic; Michael Geller


‘DLA Piper’s trademark practice is phenomenal and unique in that they are highly skilled in handling all facets of trademark law, ranging from clearance to bet-the-company litigation.’

‘Keith Medansky is an incredible partner. He’s taken the time to truly understand our complex business, and to provide legal advice that balances risk with business realities. He’s incredibly attentive and helpful.’

‘DLA’s greatest strength is Keith Medansky, one of the very finest trademark attorneys in America.’

‘Keith Medansky is a highly knowledgeable, very experienced, highly strategic, smart and wise counsel with whom I’ve worked for over 20 years as a client. His input, helpfulness, effort, and insight is practically unparalleled in my experience. He thinks well beyond the current moment and outside the box.’

‘Keith Medansky is incredibly thorough and practical. I know I can always lean on him for the best advice that I can take straight to my business partners.’

Key clients

The Dannon Company, Inc.

T. Rowe Price

Dr. Seuss Enterprises, L.P.

Vindex LLC

ZeniMax Media Inc.

Hyatt Hotels Corporation

Ace Hardware Corporation

Claire’s Inc.

Equinox Holdings, Inc. / SoulCycle LLC

Papa John’s International Inc.

Work highlights

  • Advising the Dannon Company as a lead counsel on trademark selection/filing strategy, clearance and numerous stages of prosecution of trademarks.
  • Advising Dr. Seuss Enterprises, L.P. on trademark issues, including prosecution, counseling, and enforcement.
  • Advising T. Rowe Price’s on domestic and international trademark matters and related intellectual property issues.

Fross Zelnick Lehrman & Zissu, P.C.

The experienced team at New York-based intellectual property boutique firm Fross Zelnick Lehrman & Zissu, P.C. brings strength to advising major global corporates including Colgate-Palmolive, Lego, Johnson & Johnson, and Warner Entertainment Group, across such sectors as entertainment, pharmaceuticals, fashion, professional services, cosmetics and sports, on the management and enforcement of their international trademark portfolios. Trademark authority Nadine Jacobson provides expertise in advising on the building of global brand strategies. Tamar Niv Bessinger handles complex trademark registrations. Other key figures include prosecution specialist Allison Strickland Ricketts; Karen Lim, who specializes in the management of trademark portfolios over the entire course of their life cycle; global brand clearance expert Lydia Gobena, who assists with the protection of nontraditional trademarks, including single colors and sounds; and Lawrence Apolzon, Amanda Agati, and Ashford Tucker, who advise major celebrities, as well as their representatives and estates, on their personality name portfolios. All lawyers mentioned work in New York.

Other key lawyers:

Lawrence Apolzon; Amanda Agati; Tamar Niv Bessinger; Lydia Gobena; Nadine Jacobson; Karen Lim; Allison Strickland Ricketts; Ashford Tucker


‘The Fross team is the leading soft IP boutique in the US. Year in, year out, they represent many of the world’s leading brands on both routine and cutting edge issues, and do so, with great skill and deep-rooted knowledge. They are a collegiate, responsive, and nice group of people, with incredible passion for their subject area.’

‘There are so many top practitioners but special mention to: Nadine Jacobson: probably the most knowledgeable trademarks lawyer I have come across. Encyclopedic knowledge of US and international trademark law, passionate about and committed to her clients. Lydia Gobena is incredibly talented, with an amazing client roster especially in fashion, luxury and pharmaceuticals.’

Key clients

Bristol Myers Squibb

Macmillan Publishers

Colgate-Palmolive Company

Gap/Banana Republic/Old Navy

Johnson & Johnson

The LEGO Group

People For The Ethical Treatment of Animals (PETA)

WeWork Companies LLC

Peloton Interactive, Inc.

TED Conferences LLC

TCP Brands (Children’s Place)

Hill House Home


Sony Interactive Entertainment

Tiffany & Company

Warner Brothers Entertainment Group

Work highlights

  • Advising TED Conferences on matters of protection and enforcement of its TED trademark (both in the US and internationally), as well as advises TED in connection with proper fair use of material.
  • Advised Kao Corporation on its license agreement to expand into new bath and skincare products.
  • Advising People for the Ethical Treatment of Animals (PeTA) on matters of protection and enforcement of its famous PETA trademark in connection with its animal rights charitable services.

Haynes and Boone, L.L.P.

Haynes and Boone, L.L.P. harnesses the bench strength of a footprint spanning the Americas, Europe, and the Asia Pacific region, to advise on the enforcement and management of major global portfolios across a diverse spectrum of industries, including those of the Dallas Cowboys, Starz Entertainment, and AT&T. The team is led by David Bell in Dallas, who applies experience to Trademark Trial and Appeal Board proceedings, specializes in clients in telecoms, music, apparel, and consumer products. Also in Dallas, Jeffrey Becker employs longstanding expertise in brand management, Purvi Patel Albers brings expertise to social media counseling and internet enforcement, including oppositions, cancellations and Uniform Dispute Resolution Proceedings, Rob LeBlanc handles complex product launches, and Tiffany Ferris manages risks associated with advertising claims and the availability of potential trademarks. In New York, Erin Hennessy advises clients in the publishing, tech, retail, fashion, and financial services sectors, where associate Annie Allison utilizes a background as a former TV news producer and reporter, to counsel media and entertainment clients. Joseph Lawlor in New York and Mike McArthur in Dallas were both promoted to partner in January 2023.

Practice head(s):

David Bell

Other key lawyers:

Purvi Patel Albers; Jeffrey Becker; Erin Hennessy; Rob LeBlanc; Tiffany Ferris; Annie Allison


‘Although they utilize multiple team members to maintain continuity, the team speaks with one voice and is closely calibrated to ensure consistency throughout the life of a matter.’

‘I can count on the Haynes and Boone team to hit the ground running competently with a practical approach on any matter, regardless of timeline. They are deeply keyed in to my business, highly calibrated to our risk tolerances, and make a point of understanding our unique approach. 

Key clients


Dallas Cowboys

BILT, Inc.

BlockFi, Inc.

Blue Magic, Inc.

Copart, Inc.

Mattress Firm

Rad Power Bikes Inc.

Solo Brands, LLC (includes each of its portfolio companies, Solo Stove, Chubbies, Out Kayak, and Isle)

Starz Entertainment, LLC

VP Racing Fuels

Work highlights

  • Representing the Dallas Cowboys and its parent company, Blue Star Operations Services, LLC.
  • Advising DIRECTV on trademark function, including clearance, prosecution, in-house training, enforcement, licenses, and management of the portfolio, which spans more than 100 jurisdictions.
  • Advising Mattress Firm’s as primary trademark counsel.

Loeb & Loeb LLP

Loeb & Loeb LLP leverages the deep bench strength of locations in the US and Asia, to safeguard and manage the trademarks of such major entertainers as Tenacious D, Carrie Underwood, Christina Aguilera, and Arnold Schwarzenegger, in addition to household name multinationals including Universal, Netflix, BET, Lionsgate, and Paramount Pictures. The team is headed in Los Angeles by intangible asset acquisition and protection expert Melanie Howard, who specializes in the fashion, luxury, and retail sectors. In Chicago, Douglas Masters counsels brand owners, sports leagues, athletes, and advertisers, on brand strategy. David Grace in Los Angeles has a strong record in assisting start-ups, celebrities, and established corporates. Other key figures include seasoned litigator David Grossman and internet commerce and right of publicity advisor Jorge Arciniega in Los Angeles, Sara Crisafulli, who handles oppositions and cancellations in New York, and Tiffany Dunn, who represents recording artists and songwriters, and Bess Morgan, who manages sponsorship and influencer agreements in Nashville.

Practice head(s):

Melanie Howard

Other key lawyers:

Douglas Masters; David Grace; David Grossman; Jorge Arciniega; Tiffany Dunn; Sara Crisafulli; Bess Morgan


‘The team at Loeb combine a thorough understanding of practice before the USPTO with exceptional commercial awareness to provide a service which we genuinely value. We receive informed guidance on possible next steps and which ones to take given the surrounding facts and circumstances. The team takes time to understand their client’s needs and objectives and use that understanding to provide appropriate advice. They don’t just turn the handle.’

‘Melanie Howard is razor sharp and an absolute pleasure to work with. Bess Morgan stands out in her advice, approachability and availability. Bess covers all of the relevant angles.

‘Very bright and up to date on legal issues and best practices. Excellent communication skills. Thorough analysis and recommendations given in a clear and understandable manner.’

‘Tiffany Dunn continues to impress me with her knowledge of intellectual property matters, and I am confident in her recommended courses of action. She is very personable and demonstrates her commitment to excellence on behalf of her clients.’

Key clients

TelevisaUnivision Inc.

Hudson’s Bay Company/Saks Fifth Avenue and Lord & Taylor

Circustrix Holdings

Hypebeast Hong Kong Limited

City National Bank

Universal, Netflix, BET, Lionsgate and Paramount Pictures

John R. Cash Revocable Trust, Trust of B.B. King

Midland, Vince Gill, Jerrod Niemann, Casting Crowns, Runaway June, Elvie Shane, Brooke Eden, Abbey Cone, Andrew Peterson, Building 429, Luke Combs, Kane Brown

Grand Ole Opry

World of Wonder Productions, Inc.

Tenacious D, Carrie Underwood, Christina Aguilera, Arnold Schwarzenegger

Byron Allen and his companies, including Entertainment Studios, the Weather Channel, Allen Media Broadcasting

Richard Tyler “Ninja” Blevins

St. John Knits

The Green Hornet

Trustees of the Second Trust of Alfred Hitchcock and Alfred Hitchcock, LLC

Hollywood Foreign Press Association (HFPA)

Estate of Kobe Bryant and Mamba & Mambacita Sports Foundation

6666 Brand, LLC

FAT Brands Inc.

Work highlights

  • Advising TelevisaUnivision Inc on global trademark prosecution, enforcement, and exploitation
  • Represented Kobe Bryant’s estate in the filing of three trademark applications for virtual and digital goods to protect Bryant’s name and brand in the metaverse.
  • Representing a number of studios and production companies, including Universal, Netflix, BET, Lionsgate and Paramount Pictures, in connection with their intellectual property portfolios and trademark enforcement.

McDermott Will & Emery LLP

McDermott Will & Emery LLP employs the full bench strength of office locations across North America, Europe, and the Asia Pacific region, providing expertise in counselling and enforcement, to household names such as Hitachi and the New York Life Insurance Company, across such sectors as food and beverages, fintech, professional services, transportation, insurance, consumer electronics, pharmaceuticals, and apparel. The team is headed by trademark prosecution authority Christina Martini in Chicago and life sciences and medical industry expert William Gaede in Silicon Valley. In Washington DC, Robert Zelnick counsels clients on brand building and trademark licensing. Other key figures include international brand strategist Jennifer Mikulina in Chicago, domain name specialist Sarah Bro at the Orange County office, and associate Eleanor Atkins at the DC office.

Practice head(s):

William Gaede; Christina Martini


‘Christina Martini and team provide swift and exceptional consultation on issues large and small. While a world-class department, the “feel” of their services is of a private family practice. In my many years of in-house experience, I have never experienced a firm with Tina’s unique approach to client service.’

‘It’s a diverse team of people with different experiences and educations that made a well-rounded team for us. They worked well together across different offices and put together a cohesive and successful defense.’

Key clients


Computing Technology Industry Association (CompTIA)

CXtec Inc.

Hitachi Ltd.

Hornblower Cruises

Ilegal Mezcal

Lyell Immunopharma, Inc.

New York Life Insurance Company

Olam International

One Home Brands, Inc., d/b/a Blueland

Outward Hound

Planson International

Plume Design


SEKO Worldwide, LLC

Tampico Beverages, Inc.

Terlato Wines International

Valant Medical Solutions, Inc.

Walking Fish Therapeutics

Young Innovations, Inc.

Zodiac Pool Systems LLC / Fluidra

Work highlights

  • Advising BDO USA on its trademark portfolio.
  • Advising on all aspects of the trademark portfolio for Tampico Beverages.
  • Advising Hitachi on brand management issues.

Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP

The experienced team at Chicago intellectual boutique firm Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP brings strength to assisting such major corporates as BP, Bayer, and Eli Lilly and Company,  on counselling and prosecution matters related to their international portfolios. Managing partner Bradley Cohn applies experience to assisting clients across sectors ranging from fashion and apparel, tourism, and hospitality to food, alcoholic beverages, and entertainment. Other key figures include veteran litigator Thad Chaloemtiarana, who became Chair of the American Bar Association Section of Intellectual Property Law for 2022-23, Jonathan Jennings, a specialist in the preparation of trademark-related agreements, brand protection expert Phillip Barengolts, Ashly Boesche, who brings expertise to proceedings before the Trademark Trial and Appeal Board, and associate Jacquelyn Prom. Belinda Scrimenti departed in June 2022.

Practice head(s):



Other key lawyers:

Bradley Cohn; Thad Chaloemtiarana; Jonathan Jennings; Phillip Barengolts; Ashly Boesche; Jacquelyn Prom

Key clients

Illinois Tool Works

Eli Lilly and Company

BorgWarner, Inc.

Kohler Co.

Robert Bosch LLC

BP America

Bayer AG

Medline Industries, Inc.

Valent USA, LLC

Work highlights

  • Represented Armo Biosciences, Inc., a late-stage immuno-oncology company that is a wholly owned subsidiary of Eli Lilly and Company, in a domain name dispute.
  • Advising Medline on the updating of over 2,000 international trademark registrations and applications, following its purchase in a 2021 $30bn leveraged buyout.

Baker Botts L.L.P.

Back by a global reach spanning the US, EMEA, and Asia Pacific regions, the team at Texas-based firm Baker Botts L.L.P. maintains and safeguards the international copyright portfolios of household name corporates across such sectors as food and beverages, professional services, media, consumer products, financial services, apparel, and tech. The practice is led in Dallas by Paul Reilly, who brings experience to the clearance of trademarks, and the rebranding of companies domestically and internationally. The group is supported by Suzanne Hengl, who, in addition to assisting with licensing and influencer agreements, provides expertise in opposition and cancellation proceedings before the TTAB and in other jurisdictions, and senior associate Julie Albert in New York, who specializes in domain name disputes, social media, advertising, and international enforcement matters.

Practice head(s):

Paul Reilly

Other key lawyers:

Suzanne Hengl; Julie Albert

Key clients

Tenet Healthcare Corporation

Revlon Consumer Products Corporation

Reynolds Group Holdings

Fujifilm/NGB Corporation

Aramark Corporation

Mother Parker’s Tea & Coffee Inc.


Jill Acquisition (J.Jill)

Channel Master, LLC

Liberty Media Corporation

Pactiv LLC

The Genting Group

Yamaha Guitar Group, Inc

Haggar Clothing Co.; Haggar Canada Co.; Randa Apparel and Accessories

Work highlights

  • Advised Reynolds Group on trademark prosecution and portfolio management work for a number of entities.

Baker McKenzie LLP

Utilizing a global footprint spanning the Americas, EMEA, and Asia Pacific regions, the seasoned trademark group at Baker McKenzie LLP continues to advise major multinationals such as Dolce & Gabbana, Unilever, and Johnson & Johnson, across the consumer goods, pharmaceuticals, tech, oil, luxury goods, and fashion industries. Headed by intellectual property transactional structuring expert Pamela Church in New York, the team’s services include advising clients on clearance and filing strategies, risk management issues, and trademark prosecutions. The team is supported at the Chicago office by David Davis, who brings extensive experience handling prosecutions before the US Patent and Trademark Office, and in New York by associate Alysha Preston, who manages complex IP transfer agreements. Lisa Rosaya  left the firm in February 2024.

Practice head(s):

Pamela Church

Other key lawyers:

David Davis; Alysha Preston

Key clients

Dolce & Gabbana



Embracer Group


Johnson & Johnson


Work highlights

  • Assisting Nielsen in various trademark matters, including trademark aspects related to its global reorganization of its business units, trademark licenses related to the sale of its South African business and various other trademark assignment aspects.
  • Assisting Unilever with strategic advice on their US trademark portfolio, advising on and drafting IP-related agreements, including trademark license agreements, as well as conducting US due diligence.


BakerHostetler draws on its national presence to advise household name corporates such as Johnson & Johnson, Big Lots Stores, and the J.M. Smucker Company on the management, clearance, and enforcement of their international trademark portfolios. The practice’s full service also extends to the registration and acquisition of domain names worldwide. Headed by experienced intellectual property expert Deborah Wilcox in Cleveland, the group’s client portfolio spans the education, retail, pharma, consumer products, energy, aerospace, and luxury goods sectors. At the Chicago office, seasoned litigator John Letchinger acts for manufacturers and national retailers. Other key figures include Kevin Bovard in Philadelphia, a specialist in portfolio clearance and management, and Christina Moser in Cleveland, who counsels clients on product development on a global level.

Practice head(s):

Deborah Wilcox

Other key lawyers:

John Letchinger; Kevin Bovard; Christina Moser

Key clients

Campos EPC

The King Center | The Center for Nonviolent Social Change

The Hanson Group, LLC; Guardian Innovations, LLC

Culligan International Company

Big Lots Stores, Inc.

IGT and IGT Canada Solutions ULC

Drips Holdings, LLC

The J.M. Smucker Company

Zekelman Industries, Inc., Z-Modular LLC and Z-Modular Canada Inc. FKA Vectorbloc Corp.

Henny Penny Corporation

Best Accessory Group LLC

HSN, Inc., Frontgate, Ballard Design, Cornerstone Brands, Cinmar, Grandin Road, Ingenious Design, Joy Mangano, HSN Improvements, Garnet Hill

Cardinal Health, Inc. and other Cardinal Health entities

Johnson & Johnson

Johnson Matthey

Aerion Corporation

Blackhawk Network, Inc.

Cooley LLP

The team at Cooley LLP harnesses the experience of its team to assist major corporates across the tech, beverages, and life sciences industries, including Bluetooth SIG and Anheuser-Busch, with the management and safeguarding of their global trademark portfolios. In Washington DC, Brendan Hughes heads the team, bringing expertise to complex prosecution and enforcement matters. The group is supported in Los Angeles by JP Oleksiuk, who brings strength to appearing for clients before the Trademark Trial and Appeal Board, senior counsel Anne Peck works in Palo Alto and San Diego and advises on the protection of brands and domain names, and by seasoned trademark litigator Bobby Ghajar, who also works in the LA office.

Practice head(s):

Brendan Hughes

Other key lawyers:

JP Oleksiuk; Anne Peck; Bobby Ghajar


‘The Cooley trademark group has handled our worldwide portfolio for nearly 20 years. They offer clear and effective legal advice and counseling on trademark matters, provide excellent value for service and always able to come up with practical solutions to various trademark matters.’

‘Brendan Hughes and Colleen Wellington-Caban are trusted advisors who always provide practical suggestions to our various trademark challenges. They are both thoughtful and pragmatic.’

‘I value JP Oleksiuk’s very pragmatic approach to portfolio management.’

Key clients

Gilead Sciences

Movado Group

Pabst Brewing Company

USB Implementers Forum


Lucid Motors


Bert Marcus Productions (BMP) / Bert Marcus Film (BMF)

Bluetooth SIG

Stride (f/k/a) K12

Prolacta Bioscience


Jackson Square Advisors

Work highlights

  • Managing the worldwide trademark portfolio for Bluetooth SIG.
  • Managing US and international trademark matters for Pabst Brewing Company.
  • Managing the international trademark portfolio of Movado, protecting its rights in MOVADO and other luxury brands throughout the world.

Crowell & Moring LLP

The team at Crowell & Moring LLP brings strength to advising major clients across the retail, education, food, and oil and gas sectors on the development and protection of their international trademark portfolios. The practice is led in Chicago by Andrew Avsec and Howard Michael, who bring experience to acting for start-ups and established brands in Trademark Trial and Appeal Board oppositions and cancellation actions. Virginia Wolk Marino applies expertise to global trademark filing, prosecution, and enforcement strategies. Other key figures include seasoned trademark litigator Jeffery Handelman, Preetha Chakrabarti in New York, who specializes in fashion, NFTs, and the metaverse, and counsel Emily Kappers, who manages complex trademark protection matters in China and the European Union. Unless indicated, all lawyers mentioned work in the Chicago office.

Practice head(s):

Andrew Avsec; Howard Michael

Other key lawyers:

Jeffery Handelman; Virginia Marino; Preetha Chakrabarti; Emily Kappers

Fenwick & West LLP

Leveraging the bench strength of its experienced team, Fenwick & West LLP manages and safeguards the trademark portfolios of major corporates in tech and life sciences including Meta, Nvidia, and Twitter. The practice is led in Silicon Valley by Connie Ellerbach, who advises on the securing and protecting of marks used in connection with software, online services and portals, and with emerging technologies, such as personal aviation vehicles and augmented and virtual reality devices. Karen Webb, also in Silicon Valley, brings expertise to internet and social media matters and advises clients on brand creation, protection, expansion, and enforcement. Mark Jansen, who works out of both the Silicon Valley and New York office, counsels clients on complex matters involving blockchain and crypto assets.

Practice head(s):

Connie Ellerbach

Other key lawyers:

Karen Webb; Mark Jansen

Key clients

















Yuga Labs



Greenberg Traurig, LLP

Greenberg Traurig LLP utilizes the strength of a global network which spans the Americas, Asia Pacific, and EMEA regions, to counsel household name clients such as Jennifer Lopez, Victoria’s Secret, and USPS, on the maintenance of their global trademark portfolios. The team is headed in Los Angeles and Orange County by global brand expert Susan Heller, who advises celebrities and pre-IPO companies; Joel Feldman in Atlanta, who assists clients involved in the settling of controversies between clients and third parties; Candace Kim in Los Angeles, who brings strength to TTAB opposition and cancellation proceedings, and Mark Galis in Chicago, who manages the portfolios of mid-market clients and start-ups. The group is supported by Stephen Baird in Minneapolis, a specialist in the protection of nontraditional trademarks, including single color marks, Jeffrey Dunning in Chicago, who advises on matters in the retail, industrial and food and beverage sectors, and Sabina Vayner in Atlanta, who employs secondment experience in the telecoms space. In Salt Lake City, Tiffany Shimada joined from Dorsey & Whitney LLP in March 2022.

Practice head(s):

Susan Heller; Joel Feldman; Candice Kim; Mark Galis

Other key lawyers:

Stephen Baird; Jeffrey Dunning; Sabina Vayner


The Greenberg team has a wholistic approach to TM portfolio management and assists us in making filing and maintaining our registered marks in strategic locations around the world.

Key clients

United Parcel Service, Inc.; United Parcel Service of America (UPS

Anastasia Beverly Hills, LLC

Barry’s Bootcamp

Victoria’s Secret

ESPN, Inc.

Dreamworks Animation L.L.C.

Magnolia Business Ventures, LLC

Consitex (Ermendegildo Zegna)

Jennifer Lopez

Waste Management Inc.

Manscaped, LLC

Western Digital/ San Disk


Tishman Speyer

E.A. Sween Company

Great Clips, Inc.

Embecta Corp.

Roadget (Shein)

Punchbowl News

Work highlights

  • Representing UPS in connection with the management of its worldwide trademark portfolio, managing clearance, prosecution, maintenance, opposition and enforcement activities.
  • Representing Barry’s in managing the clearance and prosecution of new applications.
  • Advising ESPN, Inc. on the global rebranding of The Undefeated to Andscape, including clearance of the brand and trademark application strategy.

Holland & Hart LLP

The team at Holland & Hart LLP offers deep bench strength in advising multinational corporates across the food and beverages, tech, manufacturing, aviation, e-commerce, transportation, and software sectors, on the management and enforcement of their international trademark portfolios. The practice is headed in Denver by Craig Beaker, a January 2022 arrival from Perkins Coie LLP, who assists established brands and startups with brand selection, clearance, and protection issues. Andrea Anderson in Boulder specializes in licensing and co-branding arrangements. Also in Denver, Hope Hamilton, employs experts in matters concerning emerging technologies, and Alexander Garcia, also in Boulder, who arrived from Perkins Coie LLP with Beaker, provides experience in managing complex enforcement proceedings before the Trademark Trial and Appeal Board.

Practice head(s):

Craig Beaker

Other key lawyers:

Andrea Anderson; Hope Hamilton; Alexander Garcia


‘The Holland & Hart Team has been an integral part of our trademark protection, enforcement and business decisions. They provide valuable and practical guidance from a global perspective. They add value by bringing a very deep bench of knowledge, expertise and practical experience. They are also very flexible on billing to meet our business’s changing needs.’

Key clients

Gerry Spence Trial Institute

Purple Innovations

Rebel Creamery, LLC

Mexicoco, Inc.

Hunton Andrews Kurth LLP

Hunton Andrews Kurth LLP provides a comprehensive cross-border service, advising major corporates such as Peanuts Worldwide and Mattel, on the clearance, registration, and enforcement of their international trademark portfolios. Brand protection expert John Gary Maynard, who operates out of offices in Richmond and Washington DC, co-leads the team with DC-based Tyler Maddry, a tech sector specialist. Stephen Demm, also in Richmond, handles trademark maintenance for clients in the energy industry. In New York, Jonathan Reichman applies deep experience to entertainment industry matters, and Jeremy S. Boczko, who assists clients with trademarks rights acquisition. Armin Ghiam in New York was promoted to partner in March 2022. James Rosini retired in March 2022, and Daniel Vivarelli  departed in May 2022.

Practice head(s):

John Gary Maynard; Tyler Maddry

Other key lawyers:

Stephen Demm; Jonathan Reichman; Jeremy Boczko; Armin Ghiam


‘The team at Hunton is always collaborative and helpful.’

‘John Gary Maynard – always informative, helpful, and clear.’

Key clients

Mattel, Inc.

Peanuts Worldwide

Fifth Generation, Inc.

MIH Technology Holdings

Eqonex Limited

GR Opco, LLC (E11even)

Work highlights

  • Representing Peanuts Worldwide, which owns all rights to the PEANUTS characters including Snoopy, Charlie Brown, etc., in trademark prosecution, strategy, and licensing.
  • Advising Fifth Generation on all worldwide trademark prosecution and brand protection services.
  • Advising Eqonex Limited on its global rebranding.

Jones Day

The team at Jones Day brings expertise to advising household names such as Wikimedia and the Rock and Roll Hall of Fame and Museum on the management, clearance, and enforcement of their international trademark portfolios. Led by Carrie Kiedrowski in Cleveland, an experienced brand protection strategist, who was promoted to global co-head in 2022, the team’s client base spans the life sciences, oil & gas, sports, telecoms, manufacturing, consumer products, and museum services sectors. Angela Gott applies experience in opposition and cancellation proceedings before the U.S. Trademark Trial and Appeal Board to the Cleveland office, where intellectual property expert Meredith Wilkes brings lengthy experience in the practice area. In Houston, Anna E. Raimer manages trademark issues in licensing agreements and corporate transactions. Associate Megan McKeown specializes in video game industry matters.

Practice head(s):

Carrie Kiedrowski

Other key lawyers:

Angela Gott; Meredith Wilkes; Megan McKeown


‘I very much value Jones Day’s web-based trademark database for my company’s trademarks.’

‘Carrie Kiedrowski and Megan McKeown are both highly-responsive and knowledgeable.’

‘Our attorneys at Jones Day do an excellent job helping us manage our trademark portfolio and protect new marks. They stay on top of renewals, and have found ways to reduce renewal costs by bundling renewals together. Our organization has a global reach, and they work with us to develop strategic and realistic plans for protecting new marks so that we can target the most important jurisdictions without breaking the bank.’

‘We have been working with Carrie Kiedrowski (partner) for years, and she has developed a deep understanding of our trademark portfolio and long-term goals. She works with us to plan our overall protection and prosecution strategy, including thinking about where we have gaps and how best to fill them.’

Key clients

The Wikimedia Foundation, Inc.

Cohesity, Inc.

eos Products, LLC

The Rock and Roll Hall of Fame and Museum

The NOCO Company

Work highlights

  • Acting as global trademark counsel to the Wikimedia Foundation, a nonprofit organization that operates collaboratively edited reference projects, including Wikipedia, a free online encyclopedia.
  • Advising on global brand protection for Cohesity, Inc., a provider of data security and management, comprehensive cyberthreat protection, ransomware recovery and hybrid cloud mobility.
  • Advising the Rock and Roll Hall of Fame on trademark issues.

K&L Gates

K&L Gates brings strength to advising household names brands such as TripAdvisor and Abercrombie & Fitch, on the clearance, prosecution, maintenance, policing, enforcement, and licensing of their global trademark portfolios. The team is led in Chicago by veteran portfolio manager Robert Barrett, who applies experience to advising clients in sectors ranging from biotech, chemical and software, to e-commerce, health care and manufacturing. In Boston, David Byer provides expertise in appearances before the Trademark Trial and Appeal Board. Susan Kayser in Washington DC handles complex global brand launchers. Other key figures include practice area expert Pam Jacobson in Seattle, Stewart Mesher in Austin, who utilizes in-house experience, and Sana Hakim, who guides clients through social media and Web-related issues, and filing strategist Kathryn Starshak in Chicago. Eric Lee in Boston was promoted to partner in January 2023.

Practice head(s):

Robert Barrett

Other key lawyers:

David Byer; Susan Kayser; Pam Jacobson; Stewart Mesher; Sana Hakim; Kathryn Starshak; Eric Lee; Terrance Roberts


‘The trademark team at K&L Gates is one of the most thorough, creative, and thoughtful team of legal professionals I’ve ever had the pleasure of working with. They go out of their way to make my job as in-house counsel easier, adapting quickly to changing preferences, risk tolerance, and business style.’

‘Susan Kayser, Eric Lee, and Terrance Roberts make an all-star team! They are responsive and helpful, even under difficult circumstances. I greatly appreciate their constant adaptations to better suit my style and the way in which I like to deliver advice to business teams.’

‘Stewart Mesher’s unique ability to combine his in-house experience with private practice make this team unique.’

Key clients

Abercrombie & Fitch



TripAdvisor, Inc.

Valve Corporation

Stratus Technologies

Zulily, Inc.

Orale Charlie Productions

Work highlights

  • Acting as the primary U.S. trademark counsel for the Abercrombie & Fitch, Hollister, GILLY HICKS, Social Tourist, and YPB brands, providing daily clearance and counseling relating to use and registration of new marks, phrases, and designs to be used by the brands.
  • Acting as global IP counsel for drinkware company MiiR, handling its worldwide IP litigation, IP enforcement, and IP prosecution matters.
  • Managing trademarks owned by TripAdvisor, directly and through its subsidiaries.

Kelley Drye & Warren LLP

Kelley Drye & Warren LLP brings strength to the management, prosecution, and enforcement of the international portfolios of such household names as Major League Baseball, Bacardi, and Ralph Lauren. Headed in New York by Andrea Calvaruso, an expert in strategic trademark counselling and domain name matters, the team’s client portfolio spans sectors ranging from fashion, entertainment, and sports to video games, apparel, beverages, beauty, and tech. In New Jersey, Michael Zinna, provides expertise in appearing in opposition and cancellation proceedings before the U.S. Trademark Trial and Appeal Board. At the New York office, special counsel Patricia L. Werner has longstanding experience in intellectual property protection and transactional work, and senior associate Kelli Ortega assists clients with the negotiation and preparing of coexistence, settlement, and license agreements, and with the clearance of marks. Partner Scott Doyle arrived at the Washington DC office June 2022, having previously served as general counsel of a technology and software provider in the oil and alternative energy markets.

Practice head(s):

Andrea Calvaruso

Other key lawyers:

Michael Zinna; Patricia L. Werner; Kelli Ortega; Scott Doyle


‘Kelley Drye & Warren LLP was detail-oriented, organized, and always open to constructive feedback, making our business relationship both effortless and pleasant.’

‘Very professional in all aspects of intellectual property.’

‘The team has great depth and expertise, with a particular focus on fashion and media clients. They provide outstanding levels of service and are extremely professional, approachable and responsive. We would not hesitate to recommend them to our colleagues and associates.’

Key clients

Endeavor (formerly WME | IMG)

The Avon Company

Bacardi & Co. Ltd.

Foot Locker Retail, Inc.

Nelk Inc.

Take-Two Interactive Software, Inc. (“Take-Two”)

Ralph Lauren Corp.

Ashley Stewart, Inc.

Major League Baseball Players Association (MLBPA)

MarioDedivanovic / Makeup By Mario

GameStop, Inc.

Work highlights

  • Advising Take-Two Interactive Software, the developer of video games such as the GRAND THEFT AUTO, NBA 2K, RED DEAD REDEMPTION, BIOSHOCK, BORDERLANDS, and CIVILIZATION franchises, in connection with trademark counseling, enforcement and opposition matters.
  • Advising Endeavor on the management of its worldwide trademark portfolio.
  • Representating for Foot Locker and counselling on a wide range of day to day IP matters, including trademarks filings and enforcement.

Kirkland & Ellis LLP

The globally-connected team at Kirkland & Ellis LLP advises household names such as PepsiCo, on the enforcement and management of their international trademark portfolios. Headed by intellectual property authority Dale Cendali, the group’s active client base spans the sporting goods, cosmetics, cybersecurity, video games, fitness, pharma, tech, and apparel sectors. Key figures include Claudia Ray, a specialist in brand-building and protection strategy; Johanna Schmitt, who assists with complex internet issues; Mary Mazzello, who brings expertise to matters ranging from trademarks clearance to new product launches; Shanti Sadtler Conway, who provides experience related to social media, licensing, and contract issues. All the lawyers mentioned work at the New York office.

Practice head(s):

Dale Cendali

Other key lawyers:

Claudia Ray; Johanna Schmitt; Mary Mazzello; Shanti Sadtler Conway

Key clients

Audax Group

Blue Owl Capital

Colgate-Palmolive/Hill’s Pet Nutrition

Dick’s Sporting Goods

E.l.f. Beauty


F. Schumacher & Co.

Flow (New venture from We Work’s Adam Neumann)

GoodRx, Inc.


K1 Investment Management

Lionel LLC

Major Food Group

Osiris Ventures

Palo Alto Networks, Inc.


Pritzker Group

Take-Two Interactive Software, Inc.

The Herjavac Group

Titan Fitness

Vista Equity Partners

WSHP Pharmaceutical Holdings

Knobbe Martens Olson & Bear LLP

Knobbe Martens Olson & Bear LLP utilizes its national presence to advise household name corporates such as Monster Energy, Fox, Toshiba, and Amazon, on the maintenance and enforcement of their international trademark portfolios. Headed by brand protection expert Susan Natland and Jeff Van Hoosear, who brings extensive experience appearing in proceedings before the Trademark Trial and Appeal Board, the team’s client base spans sectors ranging from e-commerce, entertainment, fashion, and hospitality to life sciences, food and beverages, aviation and consumer products. The group is supported by intellectual proprety authority and managing partner Steven Nataupsky and in Los Angeles by Jessica Sganga, who counsels clients on electronic commerce matters, including data privacy and data security compliance. Jacob Rosenbaum was appointed to partner in January 2023. All lawyers work in the Irvine office unless noted.

Practice head(s):

Susan Natland; Jeff Van Hoosear

Other key lawyers:

Steven Nataupsky; Jessica Sganga


‘By specializing in IP, they offer any service you could want with professionals who really understand every facet of IP law.’

‘Very easy to work with. They explain things in a way I can totally understand. They have a good business sense and provide good direction on what is worth doing and what is not worth doing. Their fees end up being quite reasonable – though hourly rates may be high, they only charge for things they bring added value to.’

‘The team at Knobbe is extremely knowledgeable, accessible, approachable, easy to understand, and pricing is fair. They explain complicated matters in ways both in-house lawyers and business teams can understand. Excellent results also.’

‘Susan Natland is outstanding. I can’t say enough about her as a person and a lawyer. She is an expert in her field, and is always available to talk through issues with clients. She is personable and an excellent lawyer.’

Key clients

Qatar Airways


Jacuzzi Brands

99 Cents Only Stores

Toshiba America Electronics Corporation


Meyer Natural Foods

Venus Laboratories (ECOS)

Monster Energy Company

Illumina, Inc.


Jelly Belly

Fox Corporation

BJ’s Restaurants

Soke Beauty

Edwards Lifesciences

Mazda North America

Kestra Medical

Work highlights

  • Advising Monster Energy on the management of its worldwide trademark portfolio, handling management, protection, and enforcement.
  • Acting as lead outside counsel for international media company Fox Corporation, protecting and enforcing its various brands.

Morgan, Lewis & Bockius LLP

Morgan, Lewis & Bockius LLP leverages the bench strength of a global network spanning the Americas, EMEA, and Asia Pacific regions, to advise household names such as Uber, Office Depot, and the New York Times, on the protection and management of their international portfolios. Headed by brand protection expert Anita Polott in Washington DC, and Josh Dalton in Boston, who brings expertise to Trademark Trial and Appeal Board proceedings, the firm’s portfolio spans the sectors ranging from retail, tech, food and beverages, media, sports, and entertainment to e-commerce, software, apparel and hospitality. Rachelle Dubow in Boston specializes in the the licensing of trademark rights and licensed products and services. Other key figures include Carla Oakley a seasoned trademark development and registration strategist, and Gene Park, who drafted and negotiates transactional, e-commerce, and software agreements in San Francisco, and Kristin Altoff, in Washington DC, who was promoted to partner in October 2022 and who manages global title update work. Former co-department head Kevin Fee departed in May 2022.

Practice head(s):

Anita Polott; Josh Dalton

Other key lawyers:

Rachelle Dubow; Carla Oakley; Gene Park; Kristin Altoff

Key clients

High Performance Industries, Inc. (HPI)

Office Depot, Inc.

International Beverage Conglomerate

Uber Technologies Inc.

Diageo plc

Edgewell Personal Care

Kerzner International

Gensler Architecture, Design & Planning, P.C. (Gensler)

Elevance Health (formerly Anthem, Inc.)

The New York Times Co.

HF Sinclair Corporation

Exploding Kittens, Inc.

United States Soccer Federation

Work highlights

  • Advising Elevance Health, Inc on trademark issues in the United States and the European Union and act as coordinating counsel internationally.
  • Representing Diageo plc and its affiliates in connection with a wide range of trademark matters, including US and global brand strategy.
  • Representing Exploding Kittens in connection with international trademark clearance, registration, and enforcement issues worldwide.

Norton Rose Fulbright US LLP

Norton Rose Fulbright manages and safeguards the portfolios of such major multinationals as Electronic Arts, across the food and beverages, video games, banking, tech, education, automotive sectors. The group is led in Houston by veteran global protection strategist Jim Repass and in Minneapolis by newly-promoted co-heads Felicia Boyd, a specialist in assisting clients the music, financial service, medical devices industries, and opposition and cancellation expert Timothy M Kenny, both appointed to the role in July 2022. The team is supported in Dallas by Linda M Merritt, who counsels clients on trademark strength and availability, senior associate Andrea Shannon in Houston, who manages transactional matters, and senior associate Stephanie Schmidt in Austin.

Practice head(s):

Tim Kenny; Jim Repass; Felicia Boyd

Other key lawyers:

Linda Merritt; Andrea Shannon; Stephanie Schmidt

Key clients

Jostens, Inc.

Electronic Arts, Inc.

Link Snacks Inc.

Veranda Golf Incorporated USA Inc.

Red Locks Whiskey

APi Group Inc.

Hadassah The Women’s Zionist Organization of America, Inc.

Fair Isaac Corporation

Attends Healthcare Products

Work highlights

  • Advising EA on a global search and filing project related to the rebranding of Electronic Arts’ primary mark and logo.
  • Advising API Group on strategic trademark, copyright and related counselling, prosecution and enforcement.

Orrick, Herrington & Sutcliffe LLP

Orrick, Herrington & Sutcliffe LLP marshals the experience of its team to advise such household names as Airbnb, Visa, and Vera Wang, on the enforcement and management of their global trademark portfolios. The team is led in San Francisco by veteran intellectual property litigators Clement Seth Roberts and tech sector expert Alyssa Caridis in Los Angeles. At the San Francisco office, Beth Goldman, who assists clients across the renewables, biotech, clothing, consumer products, and food and beverages industries, and Betsy Wang Lee, who handles matters in retail, financial services, and pharmaceuticals, bring expertise in global portfolio prosecution and international licensing. In Portland, Oregon, of counsel Kristin Cornuelle provides extensive experience in appearing in proceedings before the U.S. Patent and Trademark Office and the TTAB.

Practice head(s):

Clement Seth Roberts; Alyssa Caridis

Other key lawyers:

Beth Goldman; Betsy Wang Lee; Kristin Cornuelle

Key clients



Vera Wang Group

VISA International

Viking River Cruises

Urban Zen by Donna Karan

BIC Corp.

Anika Therapeutics

Beyond Meat


Alit Wines

Stoller Vineyards

Heron Therapeutics


BrightSource Energy

Boston Trust Walden Company

Visual Supply Company

Adore Me

Work highlights

  • Advising Vera Wang on its worldwide trademark portfolio, including clearing, filing, and maintaining all marks, managing oppositions and cancelations throughout the world.
  • Advising Salesforce on the clearance, prosecution, filing, and enforcement of its global portfolio.
  • Advising Hotel Tonight on global trademark portfolio and enforcement strategy.

Pryor Cashman LLP

Harnessing the bench strength of offices in New York, Los Angeles, and Miami, Pryor Cashman LLP advises household name clients such as L’Oréal, Honda, and Avon, on the trademark, clearance, maintenance, and enforcement of their international trademark portfolios. Intellectual property group chair Brad Rose brings lengthy experience in the practice area to assist clients across the music, digital media, fashion, entertainment, and consumer products industries. The team is co-headed by Dyan Finguerra-DuCharme, who advises celebrities and businesses ranging from small Bitcoin start-ups to multi-national corporations on portfolio development, and Teresa Lee, who provides expertise in managing the marks of authors, recording artists, models, athletes, entertainment companies, and media executives. Counsel Ryan Klarberg specializes in strategic partnerships and sponsorship agreements. All lawyers mentioned are based in the New York office.

Practice head(s):

Brad Rose; Dyan Finguerra-DuCharme; Teresa Lee

Other key lawyers:

Ryan Klarberg

Key clients

Creative Culinary Communities LLC


WHP Global

sbe Hotel Licensing, LLC / Morgans Group, LLC



Honda Motor Co. Ltd.

Umami Burger

sbe Entertainment Group


Work highlights

  • Advising L’Oréal on its U.S. trademark portfolio, which currently consists of over 1,100 marks.
  • Advising Creative Culinary Communities on all intellectual property matters.