Trademarks: non-contentious (including prosecution, portfolio management and licensing) in United States

Finnegan, Henderson, Farabow, Garrett & Dunner LLP remains a market leader, leveraging the bench strength of its network and the experience of its team to advise major global brands like Unilever, Caterpillar and Nestlé on the management, licensing and enforcement of their international trademark portfolios. In Washington DC, practice leader Danny Awdeh, who specializes in infringement, unfair competition, false advertising disputes leads the team, along with managing partner Anand Sharma and chair Mark Sweet. Veteran trademark litigators Douglas Rettew and Mark Sommers provide support in DC, along with Naresh Kilaru, who previously served as the in-house counsel to the Turner Broadcasting System. In Boston, of counsel Laura Johnson assist clients in the telecoms, automotive, sports apparel, music and electronics industries. Morgan E. Smith in Silicon Valley was promoted to partner in January 2022.

With its experienced team, New York firm Cowan, Liebowitz & Latman, PC specializes in the registration, maintenance and enforcement of the portfolios of major global brands such as Barclays Bank, Sony Pictures, Maserati and Major League Baseball. The team is headed by counselling and prosecution expert Deborah Squiers, whose client base spans the entertainment, financial services, food and restaurant sectors. The group is supported by trademark law authority William Borchard and Joel Karni Schmidt, who acts for start-ups, fashion and lifestyle companies, and video game design companies. In addition, Kieran Doyle brings expertise to clients in the publishing, footwear and medical marijuana areas. Robert English manages complex international enforcement matters for clients in the craft beer, software, apparel, advertising, and beauty industries. In January 2022, Jeffrey Chery, who handles domestic and international enforcement issues, was promoted to partner, and Joelle A. Milov, who specializes in domain name disputes, was appointed counsel.

Representing trademarks in over 150 countries worldwide, the team at DLA Piper LLP (US) advises on the management, prosecution and enforcement of the portfolios of major household names across such sectors as food, hospitality, retail, e-commerce, consumer goods, tech and entertainment. The practice is led by global co-practice group leader Mark Fowler in Silicon Valley and IP prosecution expert Gina Durham in San Francisco. At the Washington DC office, Ann Ford counsels mature and emerging companies on developing and strengthening their brands, and Thomas Zutic specializes in the selection, adoption and use of trademarks. In addition, in Chicago, IP specialist Keith Medansky advises major clients on brand strategy.

Haynes and Boone, L.L.P. advises on the international portfolios of a diverse global range of active trademark clients. The team is headed in Dallas by David Bell, who builds protection plans and trademark enforcement strategies for clients across the financial services, music, apparel, consumer products, restaurants and telecoms sectors. Supported by Jeffrey Becker, who has extensive brand management experience, and advertising and social media issues specialist Erin Hennessy in New York, the group’s comprehensive service extends to international trademark clearance and brand launches and prosecutions around the globe. In Dallas, Purvi Patel Albers handles tech and television and film clients and Tiffany Ferris, who brings expertise in brand promotion, was promoted to partner in January 2022.

Representing household names like Sephora, Home Depot and Coca-Cola, the team at King & Spalding LLP utilizes the strength of its network global locations to advise clients on the managing, enforcement and licensing of their global trademark portfolios. The group is headed by Richard Groos in Austin, who builds strategies for trademark, trade secret and domain name-related matters, and IP enforcement expert Kathleen McCarthy in New York. Supported by counsel Sheri Hunter in Austin, the team’s client base spans the retail, consumer products, food and beverages, life sciences, tech and energy sectors.

Representing such major entertainers as Arnold Schwarzenegger, Loretta Lynne, Carrie Underwood and Tenacious D, as well as luxury brands such as Saks Fifth Avenue and Lord & Taylor, the intellectual property protection group at Loeb & Loeb LLP safeguards and manages the trademarks of clients, counseling on engagement of influencers and the leveraging of assets through cutting-edge marketing, advertising and media platforms. The team is headed in Los Angeles by Melanie Howard, who provides brand guidance on acquisition, licensing and exploitation to clients in the media, tech, automotive, retail, fashion and financial services sectors. The group is supported in Los Angeles by trademark dispute resolution expert David Grace and Jorge Arciniega, who arrived from McDermott Will & Emery LLP in February 2021 and specializes in sponsorship and celebrity endorsements, and in Nashville, Tennessee by new partner Bess Morgan, promoted January 2022, whose expertise includes assisting clients with IP-related advertising matters.

McDermott Will & Emery LLP advises on the management and enforcement of the trademark portfolios of major clients in the life sciences, tech, healthcare, professional services, biotech, logistics, insurance, fintech and alcoholic beverages sectors. Trademark prosecution expert Christina Martini in Chicago leads the team with William Gaede in Silicon Valley. Support is provided by licensing and counseling specialist Jennifer Mikulina in Chicago and in Washington DC by Robert Zelnick, who manages unfair competition and advertising matters, and associate Eleanor Atkins. Orange County office managing partner Sarah Bro assists clients in the alcoholic beverages, IT, blockchain and financial tech and wellness sectors.

The team at Baker & Hostetler LLP advises high-profile international and global clients such asLG Electronics and the J.M. Smucker Company on the management, exploitation and the enforcement of their trademark portfolios. In Washington DC, IP group chair Mark Tidman , who offers deep experience in trademark clearance and expansion, heads the group, along with national trademark and copyright team leader Deborah Wilcox in Cleveland, who represents clients across the manufacturing, technology, healthcare and insurance sectors. In Philadelphia, Kevin Bovard assists start-ups and multinationals with procurement and protection, and Lesley McCall Grossberg has significant litigation expertise, acting for companies in the financial services, social media, e-commerce, software, telecoms and food service industries.

The team at Texas-based Baker Botts L.L.P. manages and protects the global trademark portfolios of a roster of notable clients across the hospitality, sports, food and beverages, tech and consumer products sectors. Paul Reilly, who advises clients on domestic and overseas rebranding and application prosecutions, heads the team in Dallas. Suzanne Hengl in New York brings expertise to matters of clearance and use, as well as advertising and promotion strategies.

Cooley LLP advises celebrities and household name brands on clearance and enforcement matters related the management of their global trademark portfolios. In Washington DC, experienced partner Brendan Hughes heads the team, assisting clients across the tech, life sciences, telecoms and aerospace sectors. Based in the Los Angeles office, JP Oleksiuk and Bobby Ghajar both bring advertising and trademark counseling and prosecution expertise. Anne Peck, a founding trademark partner at the Palo Alto office, builds market expansion strategies for corporates in biopharmaceuticals and beverages. Washington DC-based special counsel Susan Christoff handles registration and protection actions for apparel and real estate companies.

Strengthened by its June 2021 merger with intellectual property boutique Brinks Gilson & Lione, the team at Crowell & Moring LLP has a collective team of over 100 lawyers, advising major clients in the retail, education, food and tech sectors on the development and protection of their global trademark portfolios. The group is led in Chicago by veteran trademark attorney Andrew J. Avsec and Howard Michael, who specializes in the implementation of trademark enforcement programs. Experienced trademark litigator Jeffery Handelman is another key team member, along with Virginia Wolk Marino, who provides counsel on strategic filing to clients in the pharmaceuticals and life sciences areas. All lawyers mentioned work in Chicago.

Dechert LLP advises on the management, prosecution and enforcement of the trademark portfolios of major international corporates such as Willis Towers Watson, LaFargeHolcim and Zara. Headed by trademark searching and clearance authority Glenn A Gundersen at the Philadelphia office, the group’s client base spans the tech, food and beverages, apparel, and insurance sectors. The team is supported in New York by Jennifer Insley-Pruitt, who was promoted to partner in January 2022, and, in addition to trademark counselling, assists clients with right of publicity and advertising issues, and associate Gayle Denman, who represents clients in fashion, healthcare, professional sports, and media and entertainment.

Representing the global trademarks of major global brands such as Peloton, NVIDIA and Riot Games, the team at Fenwick & West LLP advises clients across the tech, fitness and e-commerce sectors on strategy and enforcement. Connie Ellerbach in Silicon Valley leads the team, providing experience with securing and protecting the marks used in connection with emerging technologies, such as blockchain and cryptocurrency, augmented and virtual reality, and personal aviation vehicles. Karen Webb, also in Silicon Valley, counsels established and start-up companies on strategy and brand asset protection. Working on both the West Coast and in New York, Mark Jansen assists household tech companies on a worldwide scale.

Fross Zelnick Lehrman & Zissu, P.C. maintains the portfolio of major global brands across the pharmaceuticals, fashion, hospitality, and personal care and cosmetics sectors. In addition, the firm provides guidance to startups, from clearance of brand marks to international expansion. In New York, trademark authority Nadine Jacobson advises on global strategies, Tamar Niv Bessinger focuses on trademark registration, and Karen Lim specializes in managing trademark portfolios over the entire course of their development. Experienced trademark prosecutor and data analytics expert Allison Strickland Ricketts assists clients at the Alexandria office.

Greenberg Traurig LLP utilizes the bench strength of its network to advise household names such as UPS, Godiva, and Katy Perry on the monetization and protection of their global trademark portfolios. The team is led in Los Angeles and Orange County by Susan Heller, who specializes in assisting major celebrities and pre-IPO companies, Mark Galis in Chicago, who counsels clients in the e-commerce space, and Joel Feldman in Atlanta, who brings expertise to the settling of controversies between clients and third parties. Chicago's Jeffrey Dunning handles enforcement efforts for gaming and hospitality companies.

Hunton Andrews Kurth LLP provides comprehensive brand services to major global clients, advising on the clearance, registration and enforcement of their trademark portfolios. The group is led in Washington DC by John Gary Maynard who develops enforcement programs for companies in aviation, retail, chemicals and financial services, Tyler Maddry and Michael Oakes. James Rosini at the New York office employs deep IP experience to assist on trademark and unfair competition matters. Stephen Demm in Richmond counsels clients in the energy sector.

Advising household names including BMW, Wikimedia and the Rock and Roll Hall of Fame and Museum, the intellectual property practice at Jones Day provides clients with comprehensive services for the clearance, licensing, prosecution and management of their global trademark portfolios. Meredith Wilkes, an experienced brand protection and enforcement advisor, leads the team in Cleveland, where support is provided by Carrie Kiedrowski, who advises companies across the real estate, food and beverage, education, software and insurance sectors. In Houston, Anna E. Raimer specializes in counselling clients on Internet and social media trademark issues. Jessica Bradley  left in August 2021.

K&L Gates advises global household clients like Abercrombie & Fitch and TripAdvisor on the clearance, prosecution and maintenance of their trademark portfolios. In Boston, IP practice group partner David Byer specializes in trademark, trade dress, advertising and distribution issues. Susan Kayser in Washington DC assists clients in the fashion, luxury, tech, food, and consumer products sectors. Strategic expansion licensing and enforcement expertise is brought by Pam Jacobson in Seattle. Added support is provided by Eric Lee in Boston, whose work spans the e-commerce, music, travel, software, medical devices and pharmaceutical industries. The team is directed in the US by Bob Barrett in Chicago.

With a nationwide presence, the team at boutique firm Knobbe Martens Olson & Bear LLP acts as a one-stop-shop, advising on the licensing, management, and protection of the global trademark portfolios of key market players in a diverse range of industries. The practice also focuses on emerging areas such as AI, cryptocurrency, blockchain and the legal cannabis industries. In the Irvine office, the team is headed by Jeff Van Hoosear, who represents clients in the automotive, fashion, insurance and entertainment industries and Susan Natland, the vice-chair of the Trademark Public Advisory Committee. Firm managing partner Steven Nataupsky is a hugely experienced figure within the space. Diane Reed has now retired.

Morgan, Lewis & Bockius LLP advises household names across sectors from pharmaceuticals, media, healthcare, food and beverages to financial services, hospitality, education, retail and fashion. The practice is led by Karen Butcher, a specialist in trademark issues related to licensing, corporate reorganizations, strategic alliances and M&A in Washington DC, with support from Kevin Fee, who co-heads the litigation team with Josh Dalton in Boston. DC's Anita Polott assists clients with brand protection strategies and Rachelle Dubow in Boston manages complex, cross-border prosecutions. Carla Oakley offers expertise maintenance and enforcement for life sciences and education clients in San Francisco, where Gene Park was promoted to partner in October 2021.

The team at Norton Rose Fulbright provides comprehensive services for the management and enforcement of the trademark portfolios of multinationals like Electronic Arts, and across the financial services, alcoholic beverages, automotive, non-profit, manufacturing, and video games sectors. In Houston, intellectual property head James W Repass, who advises on the IP aspects of major transactions, leads the practice, with head of IP brands Timothy M Kenny in Minneapolis. Support is provided by Linda M Merritt in Dallas, who counsels clients on trademark strength and availability, and in Minneapolis by Felicia Boyd, who specializes in finance matters.

Orrick, Herrington & Sutcliffe LLP works with household names including Vera Wang, BIC and Beyond Meat on the filing, enforcement and management of their global trademark portfolios. Sten Jensen, known for his IP work in the tech sector, leads the team at the Washington DC office, with Jared Bobrow in Silicon Valley. Beth Goldman in San Francisco assists clients with the worldwide policing of trademarks across the biotech, renewable energy, consumer products, pharmaceuticals, telecoms and food and beverages sectors. In addition, Peter Vogl at the New York office offers deep expertise in building strategies for corporates and start-ups.