Trademarks: non-contentious (including prosecution, portfolio management and licensing) in United States

Finnegan, Henderson, Farabow, Garrett & Dunner LLP

Finnegan, Henderson, Farabow, Garrett & Dunner LLP is an IP specialist firm providing full-service portfolio management both in the US and internationally. Largely based in the firm's DC office, the trademark team is 'excellent'. Danny Awdeh sits at the helm and alongside Douglas Rettew has been advising the domestic and international portfolios of clients such as Varsity Brands. Mark Sommers is another key figure and singled about by one client as being 'a top trademark lawyer'. Also recommended is Naresh Kilaru, who has been assisting the computer technology company Infosys with its trademark portfolio across 50 countries. Laura Johnson is a standout associate in the Boston office.

Practice head(s):

Danny Awdeh 


‘They are excellent in IP and managing portfolios.’

‘They are always ready to help.’

‘Mark Sommers is actually one of the most dynamic and impressive trademark litigators I have ever worked with.’

‘Anna Naydonov is for sure a rising star within the field and has a bright future ahead. Very competent.’

Work highlights

  • Handles all domestic and international trademark portfolio management for Varsity.
  • Handles IHG’s worldwide watch service across all its brands and subsequent enforcement activities.
  • Manages BRF’s worldwide trademark portfolio including portfolio analyses and strategic counseling, clearance opinions, and prosecution.
  • Represent Infosys in US trademark prosecution and enforcement matters, including US opposition proceedings.
  • Provides significant trademark clearance work for Fujifilm in the photography and medical fields.

Fross Zelnick Lehrman & Zissu, P.C.

Noted for its 'encyclopedic knowledge of the law', 'practical solutions' and 'business-friendly advice', Fross Zelnick Lehrman & Zissu, P.C. provides comprehensive trademark advice to a number of household names, including GAP and Old Navy, Colgate-Palmolive, and The LEGO Group. Of particular note in the past year, James Weinberger and Leo Kittay have been handling enforcement work for Warner Bros. Entertainment and DC Comics in relation to marks associated with Superman, Batman, Harry Potter and Looney Tunes. Other key names include Allison Strickland Ricketts, Nadine Jacobson and Lydia Gobena. David Ehrlich has retired.


‘Deep knowledge, business-friendly advice and longstanding client relationships.’

‘Lydia Gobena has been an indispensable advisor for international trademark work for many years and remains a valued external member of our IP team.’

‘Detailed, encyclopedic knowledge of the law and practical solutions to address all IP issues that arise in their areas of expertise. Responsive, strategic and comprehensive.’

Key clients

Tiffany and Company

Colgate-Palmolive Company

The LEGO Group

Warner Bros. Entertainment


Banana Republic

Old Navy




Edgar Rice Burroughs



The We Company

Kelly IP LLP

According to one client, Kelly IP LLP is 'a unique type of firm that provides big-firm expertise and services, but operates as a personal, client-first boutique'.  Name partner David Kelly leads the practice and acts for clients including Marvel, Disney and Harley Davidson. Stephanie Bald is rated by client as 'consistently responsive' and 'always having long-term solutions in mind'; she has been working alongside Robert Litowitz on managing the global portfolio for American University. The team also benefits from the expertise of Linda McLeod, who previously worked as a judge at the Trademark Trial and Appeal Board, and Lynn Jordan, who is particularly adept at trademark registrations concerning motion pictures. All lawyers are based in Washington DC.

Practice head(s):

David Kelly


‘Kelly IP is that unique type of firm that provides ‘Big Firm’ expertise and services, but operates as a personal, client-first boutique.’

‘They care and go beyond the necessary to provide exceptional and exceptionally good advice and services.’

‘They not only provide exceptional services, but do so in a personal, client-first manner.’

 ‘Takes a highly pragmatic approach to their work. They are never short of creative solutions to help me navigate my industry.’

‘They consistently are responsive, provide concise and accurate analysis, and always have long-term solutions in mind.’ 

‘The level of knowledge within the firm about trade mark practice and enforcement, particularly in relation to the entertainment industry, is second to none, yet the firm is sufficient small and boutique to give very individual service that perfectly meets our needs.’

‘Lynn Jordan is a stand out partner. We have worked with her for many years and trust her advice absolutely. Not only is she extremely knowledgeable but she is also very commercial and very quick to respond, with the right level of detail to suit our requirements. We think she is excellent.’

Key clients



Luke’s Lobster

ETW (Tiger Woods)

Oneida Indian Nation

Intel Corporation

American University

News UK

NJOY World WildLife Foundation

Bugatchi Uomo Apparel

Dassault Falcon Jet Corp.

Pax Labs

LUS Brands

Educational Advisory Board

Money Media (a Financial Times company)

Work highlights

  • Conducted hundreds of trademark clearance searches for Disney  for proposed trademarks as titles of motion pictures and television shows.
  • Managed Expedia’s global trademark portfolio for its online travel brands Orbitz, Cheap Tickets, and eBookers.
  • Advised the software company Autodesk on its global trademark portfolio.
  • Handled all of Fidelity NationalServices’ trademark work, including the clearance of numerous new marks, the filing of numerous trademark applications, and advising on various agreements.
  • Advised Harley-Davidson on complex clearance issues with new brands for motorcycles, motorcycle parts and accessories, apparel, collateral merchandise, and various other products and services.

Kilpatrick Townsend & Stockton

A major player in the soft IP space, Kilpatrick Townsend & Stockton regularly acts for leading multinational corporates such as Facebook, L’Oreal and Amazon, among many others. The team has a strong on-the-ground presence in several commercial centers nationwide. Looking at the three practice leaders, William Brewster sits in the firm's Atlanta office, Anthony Malutta is based in San Francisco, and David Mayberry works from the Washington DC office. Also recommended in the Atlanta office is Alicia Jones, who counts Energizer as a key client. Marc Lieberstein in New York specializes in commercial deals, including clearance and licensing matters. Another distinguishing feature of the firm is its Beijing-based Chinese trademark agency, which assists US and European clients with strategic trademark matters in China.

Other key lawyers:

Marc Lieberstein; Alicia Jones

Key clients


Warner Music Group












Quicken Loans

Georgia- Pacific


Bank of America

Work highlights

  • Managing the global trademark strategy for Facebook including its key brands such as Instagram.
  • Advising Warner Music Group on domestic and international trademark portfolio and conflict management, clearance and prosecution.
  • Managed the prosecution, maintenance and clearance for Energizer’s various brands globally.
  • Manages the global trademark portfolio and enforcement for Netflix’s house brands and studios properties. Also managed its global clearance programs for entertainment titles and related merchandising.
  • Advised Genesco on its general portfolio management.

Arent Fox LLP

Arent Fox LLP acts for household names in the media, fashion and food and beverage industries and is noted for its 'very strong practical approach in understanding the client's needs'. Washington DC-based Ricardo Fischer leads the team and has a strong emphasis on international trademark counseling, particularly in Latin America, Europe and the Caribbean. Also based in DC is Anthony Lupo, who has a similar focus on the international market having worked with multinational clients such as Discovery, Tesla and Deutsche Telekom. Sarah Bruno has moved to Reed Smith LLP.

Practice head(s):

Ricardo Fischer

Other key lawyers:

Anthony Lupo


‘The team is extremely skilled, always responds swiftly and with a very strong practical approach in understanding the client’s needs.’

‘The rates are very well set out and the relation cost benefit is very good. ‘Ricardo Fischer is definitely the “guy”. He understands the Latin american profile and needs of the clients. He is very resourceful and has been able to litigate several matters for important clients in IP related claims. He is also very comprehensive when structuring strategies.’

‘The overall Arent Fox team is excellent to work with. They are very knowledgeable, responsive, and appreciate the knowledge of the industry.’ ‘

‘They provide very quick and sound advice that is practical for the business. This is truly appreciated.The individuals that I work with have become true business partners and friends. They are experts in their fields. ‘

‘They are great at helping to create solutions that work not only legally, but also for the business teams. This is essential. In addition to these complex matters, the individuals that I work with are great with the small things and the details.’

‘This team looks for business solutions, they don’t only provide legal advice. They enable good and fruitful negotiations with third parties in a timely and respectful manner.’

‘Ricardo Fischer manages in a great way the work of his team and know when to delegate matters, which ensures that the right level of professional handles the different aspects. Informal and quick communication is an asset, whilst making sure we take all legal and business risks into account.’

‘They can assist with work and make it seem truly seamless….they take the worry out of the work and can guide the process of getting things completed correctly and timely.’

Work highlights

  • Advised Discovery on its international and domestic trademark portfolio.
  • Works on the trademark portfolio of The Saul Zaentz Company, which owns the rights to The Lord of the Rings and The Hobbit.
  • Handled clearance and protection work for Qualcomm.
  • Advised on clearance, protection, and enforcement matters for Restaurant Brands International, which is the owner of Burger King and Tim Hortons.
  • Advised Rothy’s Footwear on product launches and enforcements.

Baker McKenzie LLP

Baker McKenzie LLP's trademark team works on portfolio management, transactions and licensing for a number of international clients. New York-based Pamela Church leads the team and recently advised The C.S. Lewis Company on portfolio management and domain name issues surrounding Lewis' fantasy series The Chronicles of Narnia. Also in New York is Lisa Rosaya, who worked alongside Church in the C.S. Lewis Company matter. David Davis is a name to note in the Chicago office; he has been handling matters relating to the trademark portfolio of the popular international fitness franchise F45 Training.

Practice head(s):

Pamela Church

Other key lawyers:

Lisa Rosaya; David Davis

Key clients

Brooks Brothers Group

The C.S. Lewis Company

Dita Eyewear


French Connection

Liberty Mutual Insurance Company


Marshall Cavendish





Work highlights

  • Represented Brooks Brothers’ in global and domestic enforcement matters relating to its trademarks.
  • Represented Diat Eyewear in the strategic development and enforcement of its domestic and global Dita and Christian Roth trademark portfolios
  • Advised French Connection on all of its US trademark matters, including trademark prosecution.
  • Advised Liberty Mutual on a variety of brand strategies, including advertising review, global filing strategies, and evolving brand issues as well as their global trademark watching and enforcement work
  • Provided strategic advice for Lumileds’ worldwide trademark portfolio, including leadership of prosecution and enforcement activities.

Cowan, Liebowitz & Latman, PC

Based in New York, Cowan, Liebowitz & Latman, PC's trademarks group attracts praise for its 'keen strategic sense' and 'thorough understanding of the law'. The practice group is headed by Deborah Squiers, who is highly skilled in trademark counseling and prosecution on a global scale. Joel Karni Schmidt is especially active in the areas of hospitality and fashion, and Mary Kevlin manages the trademark portfolios of clients including Major League Baseball. The sizable team also includes trademark licensing specialist Lynn Fruchter and Meichelle MacGregor, who has expertise in domain names and e-commerce issues. Also recommended are Mary Donovan, an expert in international trademark and licensing, and Kieran Doyle, who is active in the nascent marijuana industry. Clients also benefit from the firm's 'Cowan Connect' service, which provides online access to trademark records at all times.

Practice head(s):

Deborah Squiers


‘The team has a keen strategic sense and a thorough understanding of the law.’

‘They are responsive, provide practical and useful advice, and are a pleasure to work with. ‘

 ‘Joel Schmidt stands out for practical, straight forward advice, often coming up with solutions that are unbeatable.’

‘Highly professional, engaged and dedicated to their clients. Cost and time efficient advice, high value strategic solutions, handling and recommendations to us with a complex and diverse offering and business setup.’

‘It’s almost like they are your top dedicated colleagues who want the best of success for the company they work for. They also have a very professional network of other law firms around the globe which has been extremely useful for us.’ 

‘Purposeful and hands-on advise. Joel Karni Schmidt – long term continuous quality and good services.’

‘The firm is professional, prices are reasonable, and service is very personal. Joel Karni-Schmidt, is a most experienced lawyer, very reasonable and pleasant to work with. His advice is much appreciated.’

Key clients


Thompson Hotels &Resorts


Columbia University

Curtis Instruments

Cannonball Wine Co.

Major LeagueBaseball Properties

J. Crew Group


G-III Apparel Group (DKNY andDONNA KARAN)

The Buckle 7

Sony Pictures Entertainment



Barclays Bank

Tri StateManagement/WetsonRestaurant Group

Wicked Fashions

JAND (d.b.a. Warby Parker)


Empire State Realty Trust

National AudubonSociety


The Blackstone Group

Maxima Apparel Corp

Wolfgang’s Steakhouse

Henry Schein

The Forward Fund

Hanky Panky

Hachette Book Group


Alfa Romeo

Houghton Mifflin Harcourt Publishing Company

Ruth’s Hospitality Group

Work highlights

  • Representing Major League Baseball Properties and the 30 Major League Baseball clubs in registering and maintaining its portfolio of marks in the US and supervising local counsel worldwide.
  • Representing J. Crew and Madewell in trademark registrations and enforcement in the US and other countries.
  • Representing Sony Pictures Entertainment in trademark registration programs.
  • Advising Morgan Stanley on enforcing rights the in its trademark portfolio, especially against pirates in China.
  • Assisting MM Enterprises USA, a medical marijuana distributor in New York, with strategies to protect brand identity in the face of confusing regulations, inconsistent policies on the part of state and federal agencies and ever-shifting restrictions.

Dechert LLP

Dechert LLP's trademarks group is led by Philadelphia-based Glenn Gundersen, an expert in trademark searching and clearance, with additional capabilities in prosecution, fair use and licensing. Gundersen advises clients including Apple, Marriott and Zara on portfolio management issues. Associate Jennifer Insley-Pruitt in New York regularly assists Gundersen with managing these portfolios.

Practice head(s):

Glenn Gundersen

Other key lawyers:

Jennifer Insley-Pruitt

Key clients


Willis Towers Watson

The Ivy League





Work highlights

  • Advised Willis Towers Watson on trademark clearance and prosecution.
  • Advises Aetna on trademark clearance, prosecution, and enforcement in the US and abroad.

DLA Piper LLP (US)

DLA Piper LLP (US)'s coast-to-coast trademark team has 'a great ability to manage a large, global portfolio' and is recognized by clients for its willingness to 'take actions based on prior client guidance'. In Washington DC, Ann Ford advises The Dannon Company on issues relating to its trademark portfolio, and of counsel Ryan Compton is rated for making 'the extra effort to understand how to best communicate'. Frank Ryan in New York is highly skilled in handling media and sports-related deals. On the West Coast, San Francisco-based Gina Durham handles prosecution, clearance and portfolio management.

Practice head(s):

Ann Ford; Frank Ryan; Gina Durham

Other key lawyers:

Ryan Compton; Keith Medansky


‘The DLA team alerts us when something significant deserves additional attention but does not funnel too many things to our team’s attention permitting us to operate efficiently.’

‘Our TM portfolio team leader at DLA, Ryan Compton, consistently staffs projects with a very diverse group and at a wide variety of billing rates to add value where possible. ‘He consistently manages a significant number of local counsel with very little oversight and almost no administrative effort as the client. Ryan makes the extra effort to understand how to best communicate with our legal team and is available 24×7. Even when matters may not be anywhere close to the most “important” task on his plate that day, Ryan always makes us feel like a priority.’

Key clients

Accenture Global Services

Adtalem Global Education



Philip Morris USA

Nu Mark

John Middleton Co.

Axos Bank

CFA Institute

Costco Wholesale Corporation

Dr. Seuss Enterprises

Equinox Holdings

FOCUS Brands

FTI Consulting

Hilton Domestic Operating Company

Hyatt Hotels Corporation

Jamba Juice

Jamba Juice Company


Graham Holdings

lululemon athletica

Mark W. Cross & Co.

Papa John’s International

Roark Capital Group



TD Ameritrade

The Boston Consulting Group

Work highlights

  • Advised on trademark selection/filing strategy, clearance and registrability analysis for The Dannon Company.
  • Provide Dr. Seuss Enterprises with trademark, copyright, and media advice, including on prosecution, counseling, enforcement, media and merchandise licensing.
  • Advising lululemon athletica on trademark and trade dress search and clearance, prosecution, and enforcement.
  • Handling trademark search and clearance, prosecution, and maintenance for TD Ameritrade.
  • Advised the CFA Institute on trademark certification trademark adoption and maintenance.

Hunton Andrews Kurth LLP

Hunton Andrews Kurth LLP's East Coast trademark team handles clearance, registration, licensing, enforcement and portfolio management matters. Contacts in the firm's DC office include practice co-head John Gary Maynard, who has particular strength in handling domain name issues, and Susan Smith, who is rated for her work in overseas portfolio management. New York-based joint practice head James Rosini advises major retailers, banks and software companies on a host of trademark portfolio issues, and Jonathan Reichman (also in New York) is a name to note for portfolio management in the entertainment industry. Also recommended is Richmond-based Stephen Demm, who specializes in trademark counseling and prosecution.

Practice head(s):

John Gary Maynard; James Rosini

Key clients

United States Olympic Committee

Ahold Delhaize

Extended Stay Hotels

Interval International

Work highlights

  • Managed Ahold Delhaize’s US trademark portfolio.
  • Represented Extended Stay Hotels in a wide range of work, encompassing prosecution and portfolio management.
  • Manages the worldwide trademark and domain name portfolio of timeshare company Interval International and all its subsidiaries.
  • Advised on clearance and registration issues for the United States Olympic Committee.

K&L Gates

K&L Gates distinguishes itself in part by the strength of its international network, advising on cross-jurisdictional portfolio management and representing multinational names such as Amazon, Abercrombie & Fitch and Procter & Gamble. Seattle-based Pam Jacobson acts as the co-practice group coordinator of the firm's IP procurement group and has niche expertise in representing government entities. Also highly recommended is David Byer, who is based in Boston and is particularly standout in the areas of gaming, retail, publishing and technology.

Practice head(s):

Bob Barrett; Jonathan Feder

Other key lawyers:

Pam Jacobson; David Byer; Susan Kayser


‘David Byer is great at understanding his clients’ needs and proactively managing trademark portfolios.’

Key clients

The Procter & Gamble Company/ The Gillette Company

Abercrombie & Fitch

Kipling Apparel Corp

The Icelandic Milk & Skyr Corporation

University of Oregon

Valve Corporation

Stratus Technologies

Helly Hansen




Work highlights

  • Act as the primary US trademark and copyright counsel for the Abercrombie & Fitch and Hollister brands.
  • Represented Kipling in its enforcement and protection of the overall look of its iconic Kipling bag.
  • Managed the US portfolio for the ‘Fire’ brand, handling all clearance, prosecution and enforcement matters.
  • Managed the substantial global trademark portfolio for Valve Corporation.
  • Managed the trademark, copyright and patent portfolios for Stratus Technologies, the manufacturer and distributor of advanced fault-tolerant computers and control systems.

McDermott Will & Emery LLP

McDermott Will & Emery LLP handles trademark prosecution, counseling and licensing matters, acting for clients such as Grant Thornton, Hitachi and Wrigley's. The Chicago office is home to practice head Jennifer Mikulina, who is particularly strong in prosecution work. Also in Chicago is Christina Martini, who is rated for her expertise in handling international trademark portfolios.

Practice head(s):

Jennifer Mikulina

Other key lawyers:

Christina Martini

Key clients

CGI Technologies & Solutions

Dos Equis

Fender Musical Instruments

First American Financial Corporation

Gilead Sciences


Grant Thornton



Work highlights

  • Involved in a significant proceeding for Hitachi before the TTAB regarding rights to the Hitachi Seiki trademark.

Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP

Chicago-based boutique Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP is especially experienced in the areas of technology, life sciences,  automobiles and consumer products. Bradley Cohn serves as the firm's managing partner and is an expert in trademark prosecution and portfolio management, both in an US and internationally. Another name to note is Thad Chaloemtiarana, who focuses on transactional work and licensing.

Practice head(s):

Bradley Cohn 

Other key lawyers:

Thad Chaloemtiarana

Key clients

Advanced Micro Devices

Illinois Tool Works

Eli Lilly and Company


Kohler Co.

Robert Bosch


Medline Industries


Work highlights

  • Advising BorgWarner and its associated companies on all trademark matters throughout the world.

Baker & Hostetler LLP

Baker & Hostetler LLP handles portfolio management, prosecution, clearance and licensing issues for an enviable client roster which includes Apple and Sony. Cleveland-based Deborah Wilcox leads the trademark team and stands out for her work protecting against domain name squatters and black-hat search engine optimizations. Washington DC-based Mark Tidman chairs the firm's IP group and is experienced in clearances, registrations and enforcement issues. New York-based Robert Horowitz is also recommended.

Practice head(s):

Deborah Wilcox

Other key lawyers:

Mark Tidman; Red Horowitz

Key clients

Quantum Corporation



Sony Corporation

LGS Innovations

FLIR Systems



Healthtex Apparel Corp.

Insider (d/b/a BusinessInsider)

Schott Brothers


IAC Interactive

Freeplay Music

Work highlights

  • Advised Quantum Corporation on its global trademark portfolio.
  • Represented Ueno-Shokai in a coordinated program to register its mark ‘Avirex’ in the US, Canada and Mexico.
  • Handle trademark clearance, enforcement, transactional and complex application prosecution for Sony Corp.
  • Advised the State of Georgia on the trademark portfolio for its universities.
  • Represented Culligan in all of its trademark and copyright counseling.

Banner & Witcoff, Ltd.

IP-specialist firm Banner & Witcoff, Ltd. fields a strong team in Chicago and is highly skilled in clearance, licensing, prosecution and enforcement. Joseph Berghammer is a key figure; he has broad based expertise in handling trademark and patent portfolios. Another name to note is Helen Hill Minsker, who is highly skilled in international trademark management work, acting for household names such as Nike and Nokia. Firm president Chunhsi Andy Mu is a name to note in the wider team.

Practice head(s):

Chunhsi Andy Mu

Key clients


Bank of America

Brother Industries


Citrix Systems



Honeywell International

Ingersoll Rand



Lakeshore Equipment

Lexmark International

Mark Andy

Mentor Graphics







Spectrum Brands

The Marmon Group


WMS Gaming

YETI Coolers

Work highlights

  • Represented YETI in various intellectual property matters, including trademark prosecution and counseling.
  • Represented Marmon Holdings in trademark matters, specifically in managing its worldwide trademark portfolio.
  • Manages Wargaming’s entire US trademark portfolio, working with such brands as World of Tanks, and World of Warships, as well as its house marks.
  • Represented Atlas Brewing Company in trademark prosecution and counseling.
  • Managed the trademark portfolio for Lakeshore.

Brinks Gilson & Lione

Chicago-based boutique Brinks Gilson & Lione provides a wide range of trademark services across a variety of  industry sectors, including banking, insurance, retail and pharmaceuticals. Practice co-head Andrew Avsec is acting for UK-based luggage manufacturer It Luggage in the management of its US portfolio, and joint practice head Howard Michael advised Sallie Mae on issues relating to its global trademark portfolio. Other key figures in the team include David Fleming, William Frankel and Jeffrey Handelman.

Practice head(s):

Andrew Avsec; Howard Michael 

Key clients


It luggage

Navient Solutions

Sallie Mae

Work highlights

  • Advised Sallie Mae on its global trademark portfolio.
  • Assisted the UK-based luggage company It Luggage with its global trademark portfolio.
  • Advised Corsearch with its global trademark portfolio.

Cooley LLP

Cooley LLP strengthened its presence on the East Coast with the hire of Jeff Greene in New York from Fenwick & West LLP. Among his recent standout work, Greene has been advising the cloud computing company ServiceNow on its global trademark protection and enforcement strategy. On the West Coast, Bobby Ghajar, who works from the firm's Los Angeles office, has been active in clearance, prosecution and enforcement matters for AnheuserBusch. In San Francisco, senior counsel John Crittenden is highly recommended for his work on global trademark protection strategies, acting for clients such as Kamut International.

Key clients

Alfred Coffee


BGC Partners and Newmark & Co.

Bluetooth SIG

Jam City




Spin Master


Tivity Health



Work highlights

  • Advised Lonely Island on the selection of new trademarks, pursuing  trademark registration and managing the prosecution of its trademarks around the world.
  • Advised MeUndies on copyright and trademark matters relating to the company’s portfolio throughout the US and abroad.
  • Manages the US and international trademark matters for The Motley Fool, a leading multimedia financial services company.
  • Manages prosecution and enforcement of Mozilla Corporation’s trademarks, including Firefox, Thunderbird and Mozilla, on a worldwide basis.
  • Regularly advises Nintendo on trademark and copyright matters and helps police and enforce its trademark rights.

Fenwick & West LLP

Fenwick & West LLP has an impressive client roster of multinational clients, most notably in the technology sector. Mountain View-based Connie Ellerbach leads the practice and has managed portfolios for global companies and startups, with expertise both in counseling and prosecution. Sally Abel is a former litigator and is adept at helping clients avoid disputes. Also highly recommended is Karen Webb, who has carved out a niche in trademark law relating to social media.

Practice head(s):

Connie Ellerbach

Other key lawyers:

Sally Abel; Karen Webb

Key clients

Atlassian Corp.








Work highlights

  • Conducted international portfolio management for Atlassian.
  • Advised DocuSign on its international portfolio.

Greenberg Traurig, LLP

Recognized for its strengths in prosecution, portfolio management, licensing and policing, Greenberg Traurig, LLP represents a host of household names clients such as Home Depot, Toyota and Ralph Lauren. The team also has a wide geographical spread with practice heads Susan HellerMark Galis and  Joel Feldman based in Orange County, Chicago and Atlanta, respectively. Heller leads the trademark team globally and as such she is particularly strong in handling international IP portfolios. New York-based Masahiro Noda is another key figure in the practice group; he specializes in portfolio management and prosecution.

Other key lawyers:

Masahiro Noda

Key clients

The Home Depot

United Parcel Services of America

Skip Hop


Jennifer Lopez

Toyota Motor North America

Shiseido Company

Ralph Lauren Corporation/PRL USA Holdings


Summit Wireless Technologies

Trividia Health

Saphena Medical

Torque Therapeutics

Work highlights

  • Advising The Home Depot on the misuse of its trademarks online, including through domain names, social media, keyword advertising, and posting of content, and take informal and formal enforcement action to address the misuse.
  • Managed and oversaw all the prosecution and enforcement matters for UPS in Asia, Europe, Africa, and Australia.
  • Managed Skip Hop’s worldwide IP portfolio, including trademarks and copyrights.
  • Representing Jennifer Lopez in relation to trademark and brand management work.
  • Handled almost all of Shiseido’s US trademark portfolio, including clearance, prosecution, maintenance and enforcement.

Haynes and Boone, L.L.P.

Haynes and Boone, L.L.P.'s multi-disciplinary practice works across a variety of industries and has particular strengths in brand launches and clearances.  Based in Dallas, David Bell attracts praise for his 'extensive knowledge in all jurisdictions' and his 'thoughtful and responsive' service. The Dallas office is also home to Purvi Patel Alber, who is exeriened in clearance, protection and enforcement issues, and Jeffrey Becker, an name to note for merchandising and licensing agreements.

Practice head(s):

David Bell

Other key lawyers:

Purvi Patel Alber; Jeffrey Becker


‘Very cost-effective and extremely responsive legal support.’

‘David Bell is very thoughtful and responsive in supporting our trademark prosecutions worldwide. He’s always available to discuss a matter. His knowledge in all jurisdictions is quite extensive and he’s just a nice person to work with.’

Key clients


Starz Entertainment

Halliburton Energy Services

Yamaha Motor Corporation



Plenty Unlimited

Nerium Biotechnology

Shape Security

Work highlights

  • Advising AT&T on trademark and brand management.
  • Represented Starz Entertainment in trademark counseling, strategy and brand management matters.
  • Acted as primary trademark counsel to Halliburton.
  • Represented Yamaha Motor Corporation in a variety of trademark and related brand management matters.
  • Provided trademark, copyright, and patent services to RealPage, handling all IP counseling, clearance, enforcement and domain name matters for the company.

Jones Day

Jones Day utilizes its international network to coordinate and lead global trademark strategies for a number of well-know brands. Cleveland-based practice head Meredith Wilkes is advising The Rock and Roll Hall of Fame and Museum on its brand launches and marketing initiatives throughout the US, the UK and Germany. Also recommended in the Cleveland office is Carrie Kiedrowski, who is noted for her work on online trademark protection and domain name issues.

Practice head(s):

Meredith Wilkes

Key clients

The Wikimedia Foundation

BMW Group

The Rock and Roll Hall of Fame and Museum

eos Products/Kind Group

Work highlights

  • Advised The Rock and Roll Hall of Fame and Museum on its brand launches and marketing initiatives.

Kelley Drye & Warren LLP

Kelley Drye & Warren LLP is the point of call for trademark issues for a number of well-known names, most notably in the fashion, entertainment, retail and consumer sectors. New York-based Andrea Calvaruso works at the helm and advised on the global trademark strategies for Miss Universe, Foot Locker and Major League Baseball. The team's work typically involves clearances, licensing and prosecution.

Practice head(s):

Andrea Calvaruso 

Key clients


Miss Universe Organization

Major League Baseball Players’ Association

Mansur Gavriel

Foot Locker Retail

LVMH Moët Hennessy

Louis Vuitton

New Avon

Take-Two Interactive Software

Ralph Lauren Corp.

Nestlé USA

Bacardi & Co.

Federal National Mortgage Association

Ashley Stewart

Jockey International

Hudson’s Bay Company (owner of retailers such as Saks Fifth Avenue, Hudson’s Bay and others)

Work highlights

  • Overseeing Endeavour’s (formerly known as WME) worldwide clearance adoption and registration of the trademark Endeavour as a global umbrella brand for its goods and services.
  • Advised Miss Universe Organization on its worldwide trademark portfolio.
  • Advised Major League Baseball Players Association on the clearance of player nicknames for its annual signature “Players Weekend” event.
  • Represented Mansur Gavriel in a variety of trademark and trade dress matters, including the creation and execution of a global trademark procurement strategy.
  • Advised Foot Locker Retail on the clearance, adoption and registration of trademark FLX word mark and logo worldwide.

King & Spalding LLP

King & Spalding LLP is the trusted trademark counsel for big-name brands including The Coca-Cola Company, The Home Depot and Madison Square Garden, among many others. Richard Groos is a key name in the firm's Austin office; he is particularly experienced in trademark matters in the hospitality and retail sectors. Kathleen McCarthy in the New York office stands out for her social media and Internet-related trademark work. Kenneth Steinthal in San Francisco is another name to note for IP litigation.

Practice head(s):

Kenneth Steinthal

Other key lawyers:

Richard Groos; Kathleen McCarthy

Key clients

The Home Depot

The Coca-Cola Company

Mary Kay

Sephora USA

DFS Group

The Madison Square Garden Company

Ignite Restaurant Group

National Association of Broadcasters

Steve Jackson Games

Work highlights

  • Advised The Home Depot on its global trademark portfolio.
  • General counseling for the cosmetics company Mary Kay.
  • Represents Steve Jackson Games in trademark matters and in the enforcement and protection of the company’s brands.
  • Assisted with clearance, registration, enforcement issues for University of Georgia Athletic Association and The University of Georgia Foundation.
  • Represented Sephora in a wide range of trademark strategy matters and in the enforcement and protection of the company’s brands.

Knobbe Martens Olson & Bear LLP

Orange County-based Knobbe Martens Olson & Bear LLP works on trademark protection strategies both for major brands and start-ups, with a client base spanning a variety of industries including fashion, cosmetics food and beverage, and technology. Managing partner Steven Nataupsky leads the team and is an expert in trademark and domain name protection, acting for Monster Energy as a key client. Susan Natland is another name to note; she brings unique experience to the team, having previously worked as virtual in-house counsel for a major online retailer. Also recommended is Jeff Van Hoosear, who is particularly experienced in trademark work in sporting goods and apparel industries.

Practice head(s):

Steven Nataupsky

Other key lawyers:

Susan Natland; Jeff Van Hoosear

Key clients

21st Century Fox

Broadcom Corp.

Urban Decay Cosmetics

St. John’s Knits


White House Black market Public Storage

Mazda North America


BB Dakota


Pacific Life


First American Financial

House Foods


BJ’s Restaurants

Jelly Belly Candy Company



Fox Media


Manhattan Reachwear


Starbucks Corporation


Work highlights

  • Worldwide strategic trademark portfolio planning and management for Bai Brands.
  • Advised BB Dakota on its recent takeover by Steve Madden.
  • Counsel for L’Oréal in all aspects of trademark selection, protection, and enforcement of its Urban Decay Cosmetics brands.
  • Advised DFS Group on its global trademark strategy.
  • Handled clearance and enforcement issues for Madison Square Garden.

Loeb & Loeb LLP

Loeb & Loeb LLP handles a full range of trademarks matters, covering protection and enforcement, transactions such as licensing and merchandising agreements, sponsorships, and brand integration deals. Los Angeles-based Melanie Howard heads the practice group and is highly experienced in the entertainment and fashion industries. Douglas Masters is a key name in the Chicago office; he acts for clients such as the National Collegiate Athletic Association (NCAA).

Practice head(s):

Melanie Howard

Other key lawyers:

Douglas Masters 

Work highlights

  • Represents Dole Packaged Foods in connection with global brand protection and intellectual property transactions.
  • Advised Hudson’s Bay Company/Saks Fifth Avenue/Lord & Taylor on the global management of the company’s trademark portfolio and representation in connection with contentious trademark matters, including trademark cancellation and opposition proceedings,
  • Represented Byron Allen’s companies, including Entertainment Studios, the Weather Channel, and others, collectively one of the largest independent producers and distributors of film and television, in connection with the protection of its portfolio of entertainment-related brands, as well as corporate acquisitions and potential acquisitions.
  • Acted for City National Bank in relation to brand strategy and development and related matters, including trademark portfolio and trademark dispute issues.
  • Represents Lamb Weston in connection with global brand protection and intellectual property transactions.

Morgan, Lewis & Bockius LLP

Morgan, Lewis & Bockius LLP attracts praise for its 'pragmatic advice' and 'hands-on approach'. The trademark team has a strong presence on both US coasts. In the Washington DC office, Karen Butcher heads the practice and focuses on transactional work, and Anita Polott advises on global trademark strategies in addition to maintaining an active transactions practice. Also on the East Coat, Rachelle Dubow in Boston has experience of clearance, registration and enforcement issues. Looking west, Rochelle Alpert in San Francisco stands out for her trademark portfolio management work, particularly in the areas of Internet and social media.

Practice head(s):

Karen Butcher

Key clients


Artec Europe


Edgewell Personal Care

Evolve By Nature

Farmers RestaurantGroup / FoundingFarmers

Holly Frontier Corporation

Office Depot

Restoration Robotics

Seaside Community Development Corporation


Urban Outfitters


Work highlights

  • Advised Artec Europe on its global trademark portfolio, handling all domestic and international trademark clearance, prosecution, maintenance, and enforcement for its brands.
  • Advised Anthem on portfolio management and clearance issues.
  • Assisted Diageo with its US and global brand strategy; trademark clearance and filing programs for famous brands such as Smirnoff and Captain Morgans.
  • Handling Edgewell Personal Care’s trademarks and domain names.
  • Represented Evolved By Nature (formerly Silk Therapeutics) in connection with its trademark and patent prosecution work.

Norton Rose Fulbright

Norton Rose Fulbright is particularly skilled in the areas of trademark processing, registration and prosecution. Minneapolis-based Timothy Kenny leads the team and recently advised the credit rating agency Fair Isaac on its rebranding strategy as FICO. Alicia Morris Groos in Austin is another contact in the practice group; she recently assisted the bakery chain Tiff’s Treats with the registration of various new products.

Practice head(s):

Timothy Kenny

Other key lawyers:

Alicia Morris Groos

Key clients

Fair Isaac Corporation



Tiff’s Treats

Work highlights

  • Advised the credit rating agency ‘Fair Isaac’ on its rebranding strategy as FICO.
  • Assisted the bakery chain Tiff’s Treats on the registration of various products.
  • Advised SHOPHQ on portfolio management and prosecution.

Orrick, Herrington & Sutcliffe LLP

Orrick, Herrington & Sutcliffe LLP's nationwide IP team has particular strengths in the areas of energy, technology, retail, consumer, and many more.  San Francisco-based Beth Goldman is the standout individual for transactional and advisory work; she has been busy managing the trademark portfolios for major clients such as Vera Wang, and Gymboree Corporation. On the East Coast, New York-based Peter Vogl has worked for BIC Corp on a number of clearance and prosecution issues. The wider IP business unit is jointly led by Sten Jensen in Washington DC and Jared Bobrow in Silicon Valley.

Practice head(s):

Sten Jensen; Jared Bobrow

Other key lawyers:

Beth Goldman; Peter Vogl

Key clients

Vera Wang Group

Gymboree Corporation

Viking River Cruises

Urban Zen by DonnaKaran

Scat Enterprises


BIC Corp.

Kars 4 Kids

Anika Therapeutics

Work highlights

  • Managed Vera Wang’s worldwide trademark portfolio.
  • Assisted with the worldwide clearance, prosecution, filing, and enforcement for
  • Managed Gymboree’s worldwide portfolio, including clearing, filing and maintaining all marks.
  • Managed Viking River Cruises’ worldwide trademark portfolio, including clearing, filing and maintaining all marks
  • Advised on the global portfolio of Urban Zen by Donna Karan.

Pryor Cashman LLP

Pryor Cashman LLP advises on trademark registration and prosecution, as well as on licensing agreements and transactions. Leading the practice is New York-based Brad Rose, who stands out for his work in assisting musicians with their trademark portfolios, acting for clients including Cher. Dyan Finguerra-DuCharme is another experienced trademark lawyer; she has considerable experience in trade dress and false advertising issues.

Practice head(s):

Brad Rose 

Other key lawyers:

Dyan Finguerra-DuCharme

Key clients



Honda Motor Co.

Cetera Financial Group


Camuto Group

WHP Global


Work highlights

  • Represented L’Oréal in the management of its US trademark portfolio and proceedings before the TTAB.
  • Advised Honda Motor Co., a Japanese public multinational conglomerate, on the management of its US trademark portfolio and in proceedings before the TTAB.
  • Assisted Cetera Financial Group with the US management of its global trademark portfolio, in proceedings before the TTAB, and in corporate due diligence.
  • Managed the Entertainment Group’s global trademark portfolio.
  • Represented Cher in connection with her license and endorsement agreement with Edge Beauty, relating to her newest perfume, Eau de Couture by Cher.