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United States • Intellectual property
3

Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Knobbe Martens Olson & Bear LLP logo

Knobbe Martens Olson & Bear LLP

More information
Recommended for being ‘great at offering detailed information without losing sight of the business goals’, Knobbe Martens Olson & Bear LLP fields a diverse non-contentious service for its domestic and global client roster that is comprised of licensing, management and protection. In Irvine, highly experienced attorney Susan Natland and Jeff Van Hoosear jointly lead the department; the former demonstrates prowess in handling brand protection, policy issues and asset management, while the latter excels on the licensing, domain name and website content side of the field. Steven Nataupsky covers all facets of IP, while Los Angeles-based Jonathan Hyman handles a high volume of portfolio management.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘The Knobbe Martens team excels in collaboration, bringing together a strong group of attorneys to juggle several projects.'

  • 'They've been really great at tackling overlapping subject matter and not creating silos; offering the ability to run in multiple directions at the same time, without any one team member losing sight of what the others are working on.'

  • ‘The team has a great ability to provide advice that is actionable for our business.'

  • 'They are great at offering detailed information without losing sight of the business goals; and are thoughtful about when/where to be extensive and detailed, and when/where to be concise and get to the point.'

  • 'There is a level of realism in their advice that underscores a consideration about our business goals that can be missing at other firms, where advice can be academic or settle for too many "it depends". They also are good at calling out when something isn't necessary from a practical standpoint, which is a huge benefit for our bottom line.'

Key clients

  • Mattel, Inc
  • lululemon
  • Trove Brands d/b/a BlenderBottle
  • Public Storage/Shurgard Storage
  • Jacuzzi Brands, LLC
  • Rivian Automotive Inc.
  • Hawaiian Host LLC
  • Olaplex

Work highlights

Represented lululemon in brand protection work in the U.S., including offensive and defensive actions in connection with third party e-commerce sites illegally using the LULULEMON® brand.
Developed a successful trademark enforcement strategy for market leader Jacuzzi Brands, who must be vigilant in enforcing and protecting the JACUZZI trademark from those who use it incorrectly as a descriptive or generic term.
Enforced Mattel’s famous and iconic BARBIE® and KEN® brand, as well as other intellectual property rights stemming from the blockbuster BARBIE® movie. Filed trademark enforcement matters and oppositions in the United States against third party trademark applications for the marks NEW KEN and BARB’S COFFEE HOUSE.

Practice head

Susan Natland; Jeff Van Hoosear

Other key lawyers

Steven Nataupsky; Jonathan Hyman