Notably experienced in handling brand and creative asset work, Haynes and Boone, L.L.P. fields a wide-ranging practice that encompasses merchandising, co-branding agreements and enforcement strategies. Practice head Tiffany Ferris, who splits her time between Dallas and New York, demonstrates prowess across the full variety of a brand’s lifecycle. Other key names to note in Dallas include Purvi Patel Albers, who handles social media counseling, non-traditional trademark issues and internet enforcement, Jeffrey Becker, an expert on the tech side, and David Bell, who frequently oversees global brand growth and counsels creative sector operatives. In New York, ‘strategically brilliant’ Erin Hennessy is routinely entrusted by a multitude of sports, media, publishing and tech clients, while Joseph Lawlor is highly skilled in managing advertising and social media issues for telecoms, pharma and fintech clients.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- ‘The strengths of this firm are the comprehensive level of engagement and knowledge of the trademark process coupled with effective efforts and communication to achieve our desired outcome.’
- 'Haynes and Boone is very hands on, really efficient and knowledgeable, always on top of their cases and quick to respond. Great to work with.'
Key clients
- Dallas Cowboys DIRECTV Entertainment Holdings LLC Tricentis Union Development Corporation Starz Entertainment, LLC Buzzballz, LLC Solo Brands Mattress Firm Southern Marsh Collection San Antonio Shoe
Practice head
Tiffany Ferris
Other key lawyers
Purvi Paten Albers; Jeffrey Becker; David Bell; Erin Hennessy; Joseph Lawlor