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Haynes and Boone, L.L.P.

Haynes and Boone, L.L.P.

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United States • Intellectual property

3

Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Haynes and Boone, L.L.P. advises clients on domestic and international trademark clearance, brand launches, and portfolio management. The firm assists with developing and implementing trademark protection and enforcement strategies, and handles disputes involving trademark infringement, unfair competition, trade dress infringement, and cybersquatting, including proceedings under the ACPA and UDRP. Tiffany Ferris chairs the trademark and advertising practice group and advises clients on brand management and promotion matters. Jason Bloom chairs the intellectual property litigation practice group and the firm’s copyright practice group, representing clients in intellectual property disputes including trademark-related litigation. Both attorneys mentioned are based in Dallas.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Haynes Boone's trademark practice stands out for its exceptional combination of technical excellence and business acumen.'

  • 'The team demonstrates a rare ability to balance rigorous legal analysis with practical, business-oriented solutions that align with our commercial objectives.'

  • 'Their deep understanding of our diverse business units and trademark portfolios enables them to provide counsel that is not only legally sound but also strategically valuable.'

  • Haynes Boone tailors their advice to the specific needs and risk tolerance of each business line, demonstrating genuine partnership rather than simply providing legal services.'

  • 'The team's diligence is exemplary.'
  • 'They consistently deliver thorough, well-researched work product while maintaining responsiveness and meeting tight deadlines.'
  • 'What truly distinguishes them is their practical approach, they don't just identify legal issues but actively collaborate with us to develop workable solutions that protect our brand while enabling business growth.'
  • 'Their attorneys have invested significant time in understanding our business operations, product development cycles, and brand strategies, which allows them to anticipate issues and provide proactive guidance. This business fluency means they can communicate effectively with both legal and non-legal stakeholders, making them invaluable partners in cross-functional initiatives.’

  • ‘Tiffany Ferris exemplifies the qualities that distinguish exceptional outside counsel from competent practitioners. Her ability to combine deep substantive expertise with practical business judgment sets her apart in a crowded field of trademark attorneys.

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Key clients

  • Warner Bros Discovery
  • Hayley Paige Gutman
  • The Vice Wines LLC
  • Benebone, LLC
  • Paycom Payroll, LLC
  • Goosehead Insurance Agency, LLC
  • Tech Safety Lines, Inc.
  • CenterSquare Investment Management, LLC
  • Advance Magazine Publishers Inc. d/b/a Condé Nast
  • Starz Entertainment, LLC
  • Mattress Firm, Inc
  • RealPage, Inc.
  • Hachette Book Group, Inc.
  • DIRECTV Entertainment Holdings LLC
  • San Antonio Shoe, Inc.
  • MoxiWorks
  • Rad Power Bikes
  • The Flex Company
  • Dallas Cowboys
  • BuzzBallz d/b/a Southern Champion

Work highlights

Acting as primary trademark counsel to the Dallas Cowboys football team and its parent company, Blue Star Operations Services, LLC.
Acted as trademark counsel for DIRECTV for many years.
Assisting on all domestic and international trademark matters including enforcement, clearance, and prosecution for San Antonio Shoe.
Practice head

Tiffany Ferris

Other key lawyers

Jason Bloom