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United States • Intellectual property
2

Trademarks: non-contentious (including prosecution, portfolio management and licensing)

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Haynes and Boone, L.L.P.

More information
Notably experienced in handling brand and creative asset work, Haynes and Boone, L.L.P. fields a wide-ranging practice that encompasses merchandising, co-branding agreements and enforcement strategies. Practice head Tiffany Ferris, who splits her time between Dallas and New York, demonstrates prowess across the full variety of a brand’s lifecycle. Other key names to note in Dallas include Purvi Patel Albers, who handles social media counseling, non-traditional trademark issues and internet enforcement, Jeffrey Becker, an expert on the tech side, and David Bell, who frequently oversees global brand growth and counsels creative sector operatives. In New York, ‘strategically brilliant’ Erin Hennessy is routinely entrusted by a multitude of sports, media, publishing and tech clients, while Joseph Lawlor is highly skilled in managing advertising and social media issues for telecoms, pharma and fintech clients.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘A well-resourced team at the top of their game.’

  • ‘Erin Hennessey is strategically brilliant, highly responsive, huge industry knowledge, a highly commercial approach and a delight to work with. Erin is our go-to attorney for all US-centric trademark matters.’

  • ‘I find that the people at Haynes Boone are very approachable, knowledgeable, very responsive and on top of matters when instructed.'

  • 'They are willing to accommodate client's requests and expectations when it comes to fees and scope of work, which is always greatly appreciated. All in all, I enjoy working with the professionals at Haynes Boone a lot!’

  • ‘I can always rely on Erin Hennessy to handle any trademark matters for our clients, with precision and competency.’

  • ‘Great team with consistently high quality at all levels.’

  • ‘Purvi Patel Albers is an exceptional, pragmatic advisor who is wonderful to work with and yet tough when needed.’

  • ‘The strengths of this firm are the comprehensive level of engagement and knowledge of the trademark process coupled with effective efforts and communication to achieve our desired outcome.’ 

  • 'Haynes and Boone is very hands on, really efficient and knowledgeable, always on top of their cases and quick to respond. Great to work with.' 

  • 'Thoughtful, superb knowledge of the law, pleasure to work with.' 

Key clients

  • Dallas Cowboys
  • DIRECTV Entertainment Holdings LLC
  • Tricentis
  • Union Development Corporation
  • Starz Entertainment, LLC
  • Buzzballz, LLC
  • Solo Brands
  • Mattress Firm
  • Southern Marsh Collection
  • San Antonio Shoe

Practice head

Tiffany Ferris

Other key lawyers

Purvi Paten Albers; Jeffrey Becker; David Bell; Erin Hennessy; Joseph Lawlor