Haynes and Boone, L.L.P.

Trademark and Advertising, Advertising Law, Intellectual Property, Trademark Cancellations and Oppositions, Trademark Prosecution, FDA Regulatory and Compliance

Partner, Co-Chair – Trademark and Advertising Practice Group

As the co-chair of the firm's Trademark and Advertising Practice Group, Tiffany's practice focuses on advising clients in all aspects of brand management and promotion. From analyzing potential risks associated with advertising claims to evaluating the availability of a potential trademark, Tiffany works to help her clients build, maintain, and promote their brands. Clients rely on her through all stages of their brand's lifecycle, including the selection and protection of brands, as well as the creation and defense of advertising and promotional programs. Tiffany has been recognized by World Trademark Review’s WTR 1000, Globe Publishing, Ltd. (2023) and noted that she “brings her mastery of advertising law to bear when advising on commercial trademark issues.”

Tiffany counsels clients in the design and development of product packaging and labeling, including on compliance with FDA and FTC regulations and the intellectual property implications of label design. She also reviews national advertising materials in all forms of media and advises on strategies intended to reduce the risk of a competitor or consumer demand, class action, or regulatory enforcement action. Not just a counselor, Tiffany regularly appears before the National Advertising Division (NAD), representing clients in advertising-related disputes.

No matter the topic at hand, Tiffany is mindful of her clients’ overarching goals and business concerns. She has considerable practical, business-minded experience with advertising, marketing, and product and packaging development gained from her time as a legal secondee to various of her clients and previous work with Reynolds Packaging Group, formerly a division of Alcoa.

International Trademark Association (INTA) Building Bridges Committee (2022-present)

Board of Directors, Children's Chorus of Greater Dallas, 2019 – 2022

State Bar of Texas

Dallas Bar Association

William & Mary Law School Alumni Ambassadors Program

B.A., Religion, University of Richmond, 2010, magna cum laude

B.S.B.A., Marketing, University of Richmond, 2010, magna cum laude

J.D., William & Mary Law School, 2013, cum laude

A life-long dog lover, Tiffany participates in animal welfare initiatives in the Dallas area with her rescue pups, Sadie and Stuart.”