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Pryor Cashman LLP

Pryor Cashman LLP

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United States • Intellectual property

2

Trademarks: non-contentious (including prosecution, portfolio management and licensing)

Pryor Cashman LLP advises clients on a range of non-contentious trademark matters including global trademark search and clearance, filing and maintenance of trademark registrations, and the development of global brand protection strategies. The firm also assists with trade name and trade dress issues, domain name acquisition, and trademark matters arising in corporate transactions such as joint ventures, mergers, acquisitions, and divestitures. Dyan Finguerra-DuCharme, co-chair of the intellectual property group, manages extensive U.S. trademark portfolios for clients ranging from AI startups to established global brands. Brad Rose, also co-chair of the intellectual property group, advises clients on protecting and managing trademark and intellectual property assets across domestic and international markets. All attorneys mentioned are based in New York.
Legal 500 Editorial commentary

Accolades

Client satisfaction: Lawyer & team quality

Testimonials

Collated independently by Legal 500 research team.

  • ‘Outstanding advice and execution of our IP needs.’

  • ‘Pryor Cashman’s trademark practice is distinguished by its deep expertise, reliability, and client-focused approach.'

  • 'They consistently deliver high-quality work on time and provide practical, business-oriented solutions for prosecution and portfolio management. The team is responsive, collaborative, and adept at handling global strategies with local precision. While Pryor Cashman is outside counsel, they are a natural extension of my team. ’

  • ‘Dyan is my go-to outside counsel for trademark matters. She consistently delivers practical, business-focused advice and goes above and beyond what is required to ensure issues are resolved efficiently and effectively. Her responsiveness and ability to simplify complex challenges make her an invaluable partner. I rely on Dyan not only for her legal expertise but also for her steady guidance, which helps keep projects on track and gives me peace of mind. Her commitment, insight, and collaborative approach make her an exceptional attorney and a trusted resource.’

  • ‘Working with the IP team at Pryor Cashman has been an outstanding experience. They bring a rare combination of deep intellectual property expertise, strategic thinking, and genuine responsiveness, making even complex matters feel manageable and well-guided.'

  • 'The team takes the time to understand our client's business goals, offers clear and practical advice, and advocates fiercely on their behalf. Their professionalism, creativity, and attention to detail have earned our complete trust, and we view them as true partners rather than just foreign counsel.’

  • ‘Working with Dyan is always an absolute pleasure. She combines exceptional intellectual property knowledge with sharp strategic judgment and a calm, confident approach that inspires trust from the outset.'

  • 'Dyan is thoughtful, responsive, and deeply invested in understanding our client's objectives, consistently delivering advice that is both practical and forward-looking. Her attention to detail and ability to navigate complex trade mark and branding issues with clarity and precision set her apart, and we value her not only as an outstanding attorney but as a true partner in protecting and advancing our client's brands.’

  • ‘We receive consistently strong support from the trade mark team at Pryor Cashman. They respond fast and with purpose. Emails land with clear subject lines, a crisp summary, and the decision we need to make. They spare us the essays and get to the point. We instruct them on behalf of our clients, and their client ready advice allows quick, efficient pass through without reworking.'

Key clients

  • L’Oréal / Yves Saint Laurent Parfums / L’Oreal UK
  • METAx LLC
  • Delta Galil
  • Sprayground (Spray Moret, LLC)
  • Honda Motor Co. Ltd.
  • Richemont International S.A. & Richemont North America, Inc. (and related companies)
  • Stefani Germanotta p/k/a Lady Gaga - Ate My Heart Inc.
  • American Cricket Enterprises Inc. d/b/a Major League Cricket
  • FL101 Inc., d/b/a Eight Brewing Co
  • Medical Depot Inc. d/b/a Drive DeVilbiss Healthcare
  • ALM
  • Major Food Group
  • TraxNYC Corp., et al.
  • Christopher Brown (p/k/a Breezy)
  • Bruno Mars
  • Shakira
  • P!nk
  • WHP Global/TRU Kids
  • L’Oréal / Yves Saint Laurent Parfums / L’Oreal UK
  • METAx LLC

Work highlights

Advised Sprayground in, brand clearance and protection strategies, trademark and copyright portfolio management, and securing new marks to support brand expansion.
Representing METAx LLC (“META”) in its trademark infringement and unfair competition lawsuit against Meta Platforms, Inc. (formerly Facebook).
Managing L’Oreal’s U.S. trademark portfolio consisting of more than 1,400 marks.
Practice head

Brad D. Rose; Dyan Finguerra-DuCharme

Other key lawyers

Teresa Lee; Ryan Klarberg