Baker Botts L.L.P. advises clients on trademark matters including prosecution, portfolio management, brand policing, and administrative proceedings, as well as disputes where necessary. The practice also addresses issues relating to social media and advertising in connection with brand protection strategies. The firm represents clients across a range of industries including electronics, telecommunications, toys, apparel, hospitality, food and beverage, and financial services. Paul Reilly, section co-chair of the branding, advertising & copyright group based out of Dallas, advises on trademark, copyright, trade dress, false advertising, and unfair competition matters, with particular experience in the beverage and technology sectors. In New York, Suzanne Hengl, also section co-chair, focuses on trademark and trade dress counselling and litigation, as well as advertising, copyright, and related unfair competition issues.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The Trademarks team at Baker Botts LLP headed by Ms. Suzanne Hengl is truly exemplary - not only are deadlines timely met, but their advise voluntarily given goes beyond what is called for, and prepares us for eventualities possibly happening in the future that could affect the transactions.’
‘Suzanne Hengl is truly an expert in trademarks law and licensing. The vast expanse of her knowledge and experience from brand creation to promoting it and litigation, all contribute to the comprehensiveness and reliability of her opinion and advise.’
Key clients
- PepsiCo, Inc.
- Tenet Healthcare Corporation
- Yamaha Guitar Group, Inc
- Plex, Inc.
- Docker, Inc.
- Trinity Industries, Inc.
- FUJIFILM/NGB Corporation
- Mother Parker’s Tea & Coffee Inc.
- Mastercard
- Evergreen Packaging LLC and Pactiv Evergreen Inc.
- Athena Ag
- Delek US Holdings, Inc.
- Haggar Clothing Co.; Haggar Canada Co.; Randa Apparel and Accessories
- TikTok (ByteDance)
Work highlights
Assisting PepsiCo on intellectual property issues, including trademark, trade dress, unfair competition, advertising and copyright issues, since approximately 1997.
Managing numerous registrations and applications in FUJIFILM Corporation and its affiliates’ domestic and international trademark portfolio.
Manages and counsels MasterCard on many enforcement efforts relating to the globally famous MASTERCARD and MAESTRO brands and its Interlocking Circles trademark.
Practice head
Paul Reilly; Suzanne Hengl
Other key lawyers
Chris Palermo