United States • Intellectual property
3

Trademarks: non-contentious (including prosecution, portfolio management and licensing)

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Greenberg Traurig, LLP

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Noted for its ‘pragmatic, client-focused approach’, Greenberg Traurig’s extensive experience covers a plethora of brand valuation, portfolio management and social media related issues. The team is led by Orange County’s Susan Heller, who excels in assisting with global strategic management and monetization; Atlanta’s Joel Feldman, a trusted advisor to a litany of companies and individuals; Los Angeles’s Candice Kim, who handles the full gamut of branding issues; and Chicago’s Mark Galis, whose multi-faceted skillset spans licensing agreements, trademark portfolios and other transactional issues. Other names to note include Eric Maiers, Jeffrey Dunning and Minneapolis-based Stephen Baird.
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Testimonials

Collated independently by Legal 500 research team.

  • ‘Greenberg Traurig’s litigation practice, led by Joel Feldman, is distinguished by its pragmatic, client-focused approach and proven ability to handle high-stakes, complex disputes with efficiency and precision.'

  • 'The team combines deep industry expertise across sectors like technology, healthcare, and financial services with innovative solutions, to streamline processes and deliver cost-effective results. Known for its strategic focus, the practice excels at aligning legal strategies with clients’ business goals, leveraging GT’s global reach and local knowledge to address multi-jurisdictional challenges seamlessly.'

  • 'Clients benefit from flexible billing arrangements, proactive risk assessments, and collaborative cross-practice expertise, positioning the team as a trusted partner in navigating legal challenges effectively.’

  • ‘Joel Feldman and his team at Greenberg Traurig stand out for their sharp intellect, practical judgment, and unwavering commitment to client success. Joel is particularly known for his strategic thinking and ability to distill complex issues into actionable solutions that align with broader business objectives.'

  • 'The team excels at combining deep legal knowledge with a collaborative and responsive approach, ensuring that clients feel heard and supported at every stage of a matter. Associates bring a blend of diligence, creativity, and attention to detail, consistently exceeding expectations in case preparation and execution.'

  • 'Compared to competitors, this team’s agility, tailored strategies, and focus on delivering value, rather than just legal outcomes, make them trusted partners in navigating complex disputes.’

  • ‘Susan Heller is one of the best listeners and thoughtful strategists in the business.’

  • ‘Very astute globally minded TM team that is always able to assist.'

Key clients

  • Manscaped, LLC
  • Titanium Toasters
  • The New Media, LLC
  • United Parcel Service, Inc.
  • The Recording Academy/Latin Recording Academy/GRAMMY Museum
  • Anastasia Beverly Hills, LLC
  • Berckmans Spirits
  • ESPN, Inc.
  • Invisible Narratives
  • Embecta Corp. (“embecta”)

Work highlights

  • Represented UPS, the world's largest package delivery company and a provider of supply chain management solutions, in connection with the management of its worldwide trademark portfolio, with primary responsibility for managing UPS’s worldwide trademark clearance, prosecution, maintenance, opposition and enforcement activities.
  • Oversaw the clearance of and filing of applications to register the ESPN BET mark and associated logos.
  • Represented Great Clips, the franchisor of the world’s largest hair salon brand, in its global trademark prosecution and enforcement. GT was instrumental in expanding trademark rights held by Great Clips in its primary mark GREAT CLIPS® and slogan IT’S GONNA BE GREAT®.

Lawyers

Practice head

Susan Heller; Joel Feldman; Candice Kim; Mark Galis

Other key lawyers

Eric Maiers; Jeffrey Dunning; Stephen Baird