Full-service firm Mattos Filho‘s media and entertainment offering brings together practitioners with complementary expertise and experience in these two segments. The team is well positioned to advice on tax, contractual, and regulatory matters in this space, and is also seasoned in copyright agreements, sponsorships, and cooperation agreements on behalf of TV broadcasters and new agencies. Sports is a key area of strength for the firm, which is often engaged in mandates involving trade mark and image rights. Fabio Ferreira Kujawski is known for his long-standing expertise in the sector. Lisa Worcman is a key contact for media-related regulatory matters, including interactions with the Brazilian National Telecommunications Agency (ANATEL), and the Brazilian Agency of National Cinema (ANCINE). Luiz Felipe Di Sessa, formerly at Cescon Barrieu, recently joined the firm.

Pinheiro Neto Advogados features a multidisciplinary media and entertainment practice that is a go-to choice for clients seeking advice on project financing, acquisitions and joint ventures, licensing and marketing, media rights, and regulatory matters. Its broad service offering covers the majority of media sectors, including digital and new media, social media, advertising, visual arts, and sports. José Mauro Decoussau Machado stands out for his track record in media-related IP litigation and transactional work. Raphael de Cunto focuses on the technology and the gaming industries. Senior associate Gustavo Gonçalves Ferrer and Márcio Junqueira Leite are other names to note for commercial litigation, IP, and general media and entertainment mandates.

At Inglez, Werneck, Ramos, Cury e Françolin Advogados (IWRCF), the media offering is part of the the legal marketing and advertising department, which focuses on the development and creation of marketing strategies for a wide range of clients, including advertising agencies and influencers. The team has extensive experience in the automobile, cosmetics, electronics, and consumer goods industries, and maintains long-term relationships with a number of leading corporates in all these segments. In addition, the team regularly acts before the Brazilian National Council of Advertising Self-Regulation CONAR. Widely recommended by clients, Luiz Werneck takes the lead on contentious and non-contentious matters involving CONAR. Talita Sabatini Garcia is a media and entertainment specialist, who particularly excels in IP-related matters.

Representing some of Brazil’s largest advertising agencies, KLA Advogados‘ media practice undertakes transactional and regulatory work, and routinely appears before Brazilian self-regulatory agencies. A go-to destination for advertising mandates, the team is well versed in licensing agreements for broadcast, content acquisition agreements, sponsorships, and advertisement development/clearance. Melissa Kanô heads up the practice and is the main point of contact for clients. Vanessa Pirró and Caio Aragão are also part of the core team.

Particularly adept in matters involving the intersection of entertainment and technology, TozziniFreire Advogados draws on its corporate, regulatory, and IP expertise to advise clients in both non-contentious and contentious issues. Free speech regulations, copyright, licensing, image rights, and trade marks are core areas of activity for the team, which is particularly sought by clients in the social media and computer games industries. Marcela Waksman Ejnisman leads the practice and has a broad base of expertise across the sector, with strength in copyright and trade mark issues relating to financing, broadcasting, distribution, and content governance. Carla Do Couto Hellu Battilana is a key contact for social media clients, and is particularly seasoned in matters involving e-sports competition, free speech and censorship in Brazil.

Veirano Advogados’ media practice offers legal support in the advertising, marketing, music, gaming, and audiovisual sectors. Valdir De Oliveira Rocha Filho and Fábio Pereira co-lead the practice. Since publication, Elinor Cotait, Ana Claudia Beppu, Enrico Spini Romanielo and Beatriz Faustino França joined from Mundie e Advogados – effective as of January 2023.

BMA - Barbosa, Müssnich, Aragão’s ‘modern’ media and entertainment group draws from its wider corporate, tax, regulatory, and IP practices to advise clients in the cinema, music, video game, and online media industries. The multidisciplinary approach sees the team advise on a broad spectrum of matters, including image rights and IP transfers, accessibility rights in media, and licensing agreements. IP specialist Antonella Carminatti heads up the practice alongside IP litigation lead Pedro Frankovsky Barroso and dispute resolution, restructuring and insolvency expert Felipe Evaristo dos Santos Galea.

Campos Mello Advogados in cooperation with DLA Piper’s media and entertainment practice continues to grow in size and offering. The team is routinely instructed in mandates involving the launch of streaming and entertainment apps in Brazil, and offers additional expertise in licensing agreements, trade mark disputes, and regulatory issues. Practice leader Paula Mena Barreto   is skilled at advising on franchise agreements, trade marks, software licensing, copyright, and IP litigation related to technology and media clients. The team has seen further growth with the addition of IP specialists Vanessa Azambuja from Dannemann Siemsen Advogados and Ana Paula Pitta de Moura from Bhering Advogados.

Cescon Barrieu regularly assists multinational and domestic clients in matters involving copyright and other IP assets, negotiations and drafting of media contracts. Mandates involving image rights, voice acting recordings, streaming and pay-TV distribution, advertising, and streaming are other core areas of activity for the team.The practice is led by Tania Liberman, who joined from KLA Advogados in October 2021. Since publication, former co-head Luiz Felipe Di Sessa left the firm.

Dias Carneiro Advogados excels at advising multinational companies in the video games and e-sports industries. The team provides assistance to clients in all manner of matters including deals involving IP assets, e-sports tournament structures, technology transfers, franchises across different forms of media, and software licensing with a multidisciplinary and commercial approach. The team is co-led by Vanessa Pareja Lerner, who is a video game law expert with extensive experience in the market, and Eduardo Turkienicz, who specialises in the intersection of corporate law, IP, and entertainment.

Advertising groups trust the ‘exquisite technical team’ at Peixoto e Cury Advogados with their media and entertainment matters. The firm enjoys a strong reputation in the advertising and marketing industries, and is sought by medium and large companies in a variety of complex mandates, including corporate governance, regulatory issues, IP contracts and disputes, and day-to-day counselling. Regulatory matters before the Brazilian Advertising Self Regulation Council (CONAR) and the Standard Norms Executive Council (CENP) also feature on the practice’s portfolio. The team is led by media and advertising specialist Pedro Jorge Da Costa Nassar Cury. Gabriel Donato and Ana Maria Ferdinando Pardini are also recommended. Since publication, José Ricardo de Bastos Martins, André Villac Polinesio, Renato De Oliveira Valença and Renato Faria have left the firm.

Many of Brazil’s top performing artists in the music industry turn to Souto Correa Advogados for a range of legal services including representation in complex lawsuits, transactions, contracts, and general day-to-day matters. Alongside this, the firm also supports a number of domestic and multinational clients in the audiovisual market in transactions, distribution, and IP right enforcement. Department co-head Leticia Provedel has over 20 years of experience in music and entertainment copyright matters and tech-related issues. IP expert João Carlos Harres co-leads the practice, and is the main point of contact for corporations with complex copyright issues.