Firms To Watch: TMT: Media

Under the joint leadership of newly promoted partner and entertainment specialist Gabriela Lima, Joao Cunha and Laetitia d’Hanens, Gusmão & Labrunie undertakes notable media-related work for major sports, gaming and technology clients.
Established in October 2022 by the former head of the media and entertainment practice at Levy & Salomão Simone Lahorgue Nunes, boutique firm Lahorgue Advogadas Associadas is focused on advising audiovisual production companies, digital platforms, streamers, TV channels, publishers, advertisers and private equity investors on an array of media-related matters.

TMT: Media in Brazil

CQS/FV – Cesnik, Quintino, Salinas, Fittipaldi e Valerio Advogados

Media powerhouse CQS/FV – Cesnik, Quintino, Salinas, Fittipaldi e Valerio Advogados handles a wide range of complex matters across various segments, including film, TV, music, sports, and gaming. With strong capabilities in all media and entertainment issues, the firm is well equipped to assist with corporate and commercial agreements, IP, regulatory affairs, and licensing matters. The department fields two specialised sub-groups focused on IP litigation and public law, which manage media-related court cases and policy-making and regulatory matters, respectively. The firm also has a branch in Los Angeles, further enabling it to support international clients. Founding partner Fábio Cesnik, who splits his time between LA and São Paulo, is a leading figure in the market noted for his experience in cross-border mandates. The 'efficient, effective and empatheticJosé Maurício Fittipaldi oversees the media and regulatory team. Ygor Valerio specialises in copyright infringement and anti-piracy, while Felipe Senna works with digital businesses, including pay-TV operators. Rodrigo Salinas and Aline Akemi Freitas are also highly regarded for their work in this field.

Practice head(s):

Fabio Cesnik; Rodrigo Salinas; José Maurício Fittipaldi; Ygor Valerio; Felipe Senna; Aline Akemi Freitas


‘Always available. High level of excellence in regards to legal strategies for business development.’

‘José Maurício Fittipaldi is our main legal adviser. He is efficient, effective and empathetic.’

Key clients

Motion Picture Association



O2 Filmes

Just J


Boutique Filmes

Endemol Shine Brazil

Mauricio de Sousa Produções

Simba Content

Work highlights

  • Assisting O2 Films with several matters concerning audiovisual production for various platforms.
  • Advising Endemol Shine Brazil on the structuring of its production facilities in São Paulo.
  • Assisting Just J in the negotiation of two international productions to take place in the Dominican Republic.


Praised for its 'strong technical expertise', B/Luz offers a variety of legal services across the media landscape, but is particularly renowned for its experience in media and entertainment agreements. Its clients range from gaming developers and streaming players to big tech, and production companies. Recent mandates for the team have included advising on commercial agreements and transactions for international music festivals, digital media issues and matters concerning social media platforms. Digital media and advertising specialist Pedro Ramos manages the media, technology and data protection team. Fernando Bousso focuses on data privacy issues, while associate Andressa Bizutti, who rejoined the firm in August 2022, is the go-to person for complex regulatory challenges in the digital advertising, social media and streaming industries, standing out for her experience in matters relating to influencer marketing. Luiz Guilherme V. Valente is no longer at the firm.

Practice head(s):

Pedro Ramos; Fernando Bousso; Andressa Bizutti


 ‘They possess strong technical expertise that is relevant to our operations and they provide us with comprehensive support. They handle each case with attentiveness while maintaining objectivity and assertiveness.’

‘Pedro Ramos  and Andress Bizutti stand out.

Key clients

Warner Bros Discovery

TikTok (ByteDance)

Procter & Gamble

Paramount Global



Interactive Advertising Bureau


Estée Lauder



Grupo Pão de Açúcar





Wildlife Studios


Agência Allset

Work highlights

  • Advised Samsung on legal issues related to marketing within the metaverse.
  • Assisted the Interactive Advertising Bureau (IAB) with its reconciliation with CENP, involving negotiating and reviewing the governance documents of both organizations.
  • Advised Ambev on its first legal social media monitoring initiative for its beer brands.

Mattos Filho

Drawing on its full-service structure and multidisciplinary expertise, Mattos Filho is well equipped to assist in all manner of media and entertainment matters, including tax, contracts, regulatory issues and litigation. With strong credentials in sports-related mandates, the team demonstrates proficiency in negotiating, drafting, and finalising sponsorship, trade mark, and licensing agreements for sporting events. An array of notable Brazilian and international media players - including TV broadcasters - also turn to the group for advice on advertising, copyrights and sponsorships. Lisa Worcman handles regulatory and tax-related issues pertaining to the media and entertainment sectors. Luiz Felipe Di Sessa, who joined from Cescon Barrieu in March 2022, specialises in non-contentious technology and IP mandates, regularly assisting clients in the drafting of IP agreements. Fabio Ferreira Kujawski, who brings over two decades' experience in technology, IP, media and entertainment matters, focuses on transactions, regulatory compliance, and contractual issues.

Key clients






Flutter Entertainment


Electronic Arts



Porta Dos Fundos Produtora E Distribuidora



NBC Universal



Square Enix

Naspers | Playkids

GungHo Online Entertainment

Oktagon Desenvolvimento de Jogos Eletrônicos

Hurst Capital

Riza Asset Management

Work highlights

  • Assisting Flutter Entertainment Group in the review of sponsorship agreements and terms and conditions.
  • Assisting Netflix in several legal matters involving Brazilian laws and regulations.
  • Advising Samsung on the launch of “Real Money Games” in Samsung’s Galaxy Store to Brazilian users.

Pinheiro Neto Advogados

With experience in all core segments, including digital and social media, advertising, visual arts and sports, Pinheiro Neto Advogados‘ media and entertainment practice manages a balanced workload, where financing and M&A transactions feature alongside IP matters, performance rights, production agreements and marketing contracts. The group is also adept at advising on contentious matters, administrative proceedings and regulatory issues in this space. José Mauro Decoussau Machado possesses extensive experience in IP litigation and transactional work. Raphael de Cunto is a key relationship partner for technology and gaming clients, and André Zonaro Giacchetta is skilled in litigation involving the worlds of advertising and entertainment. At the associate level, Gustavo Gonçalves Ferrer focuses on contentious mandates in the media and entertainment sector. Tally Smitas and recently promoted partner Carlos Strasburg assist with IP-related media matters. Márcio Junqueira Leite maintains a broad practice spanning commercial litigation, IP, technology, media and entertainment law.

Key clients

MGM Studios


Starz Entertainment



VMLY&R Propaganda

NBC Universal Studios








Banco Bradesco

Work highlights

  • Assisting Amazon with several consultations regarding age rating regulation and general procedures.
  • Assisting VMLY&R in reviewing their campaign to confirm if it complies with FIFA rules.
  • Assisting Facebook with reviewing several documents in relation to its advertising activities and operations in Brazil, in light of CENP regulations.

Caio Mariano Advogados

Covering both contentious and non-contentious matters within the media and entertainment industries, Caio Mariano Advogados is skilled at advising on all aspects of audiovisual and music productions in Brazil, from financing to distribution and licensing. The group, which acts for a diverse client roster comprised of domestic and international streaming, production, publishing, visual arts and advertising companies, is a strong performer in strategic disputes. The practice is led by founding partner Caio Mariano, who possesses a 'great reputation in the artistic and copyright universe', handling contentious and non-contentious issues for media companies, artists, labels and distributors. Co-founder Caio Fujiyama focuses on copyright and licensing matters for artists and production companies.

Practice head(s):

Caio Mariano


‘Caio Mariano has a great reputation in the artistic and copyright universe and has become our great ally in numerous projects involving brands and artists. One of the main reasons for working with them and always being our first choice is that we have never had any problems or headaches with any project since we started partnering with the firm.’

‘In addition to Caio Mariano, we’ve also worked closely with Caio Fujiyama. We have always been treated very well by all the lawyers in the firm.’

Key clients

Tom Ze

Paris Filmes

Ingrid Guimarães


Ventre Studios



Caetano Veloso

Porta dos Fundos

Uns Produções

Work highlights

  • Assisting Kondzilla in contractual matters, including the drafting and negotiation of all agreements related to Lexa TV.
  • Advising Antonia Pellegrino and Jose Padilha on negotiations with TV Globo.

Dias Carneiro Advogados

A go-to firm for video gaming and e-sports companies, Dias Carneiro Advogados assists a wide range of multinational clients in the drafting of agreements, privacy policies, and protection of IP. Other areas of expertise for the team include technology transfers, franchising and software licensing matters. Vanessa Pareja Lerner, who focuses on the video gaming sector, stands out for her experience in the structuring of major e-sports championships in Brazil. She leads the practice alongside Eduardo Turkienicz, a key contact for entertainment clients. Associate Barbara Emidio Nascimento often advises on the structuring of e-sports agreements and protection of IP assets.

Practice head(s):

Vanessa Pareja Lerner; Eduardo Turkienicz

Key clients

Riot Games

Ubisoft Entertainment

Oriental Power Holdings (Tencent)

Epic Games


110 Industries


Bandai Namco

Cd Projekt Red

Mercadolivre.Com Atividades De Internet

Work highlights

  • Representing Riot Games, Ubisoft Entertainment and Oriental Power Holdings in civil action lawsuits filed by the Brazilian child protection organisation (ANCED) over the legality of loot boxes in video games.
  • Advising Mercado Livre on the risks associated with the execution of a sponsorship agreement.
  • Advising Riot Games and Ubisoft on sponsorship agreements, tournament agreements and rules, EULAs, privacy issues, agreements with advertising companies and influencers, and e-sport regulation.

Huck, Otranto, Camargo Advogados

Best known for its experience in the advertising space, Huck, Otranto, Camargo Advogados is also skilled at advising on tax incentives in the cultural sector. Showcasing strong capabilities in media, internet, technology and sports-related matters, the practice is equipped to assist a variety of industry players in the financing, production and distribution of content, contractual issues and litigation. Priscila Furgeri Morando, who is proficient in media-related IP and contentious issues, and Luiz Otavio Rodrigues Ferreira, the trusted adviser to several of the firm’s media, entertainment, sports, internet and technology clients who rate his ‘practice vision‘ and ‘great technical knowledge‘, jointly lead the practice.

Practice head(s):

Priscila Furgeri Morando; Luiz Otavio Rodrigues Ferreira


‘Luiz Otavio Rodrigues Ferreira has incomparable knowledge of the area, utilising his decades of experience. He has a practical vision that continually helps the client.’

‘Luiz Otávio Rodrigues Ferreira is an experienced lawyer with great technical knowledge alongside an economic and administrative background. He shines when addressing the company’s problems; instead of just indicating options for legal solution, he showcases his commitment through guiding the client and considering different scenarios enabling him to arrive at the ideal solution.’ 

Key clients

Skinstore – Medbeauty

Editora Cered

Porto Seguro Saúde

Editora Sol



The Match Group – Tinder Dating – ParPerfeito Comunicação


Instituto Lapin

Work highlights

  • Advising Bellini Film Productions on IP matters concerning the production of an audiovisual work, as well as its registration before the National Film Agency (ANCINE).
  • Advising Iron Chest on its company formation process, including all media regulation aspects of the business.
  • Assisting Porto Seguro Saúde in the negotiation and drafting of a sponsorship contract with Rock in Rio.

Inglez Werneck Advogados

The legal marketing and advertising team at Inglez Werneck Advogados is routinely turned to by clients from the consumer goods, internet, broadcasting and media sectors. The group offers support in the drafting, analysis and negotiation of media and entertainment agreements, and is particularly skilled in matters related to the development of marketing strategies and advertising campaigns. Practice head Luiz Werneck, a reference in this market, often handles complex litigation, including cases before the Brazilian Advertising Self-Regulation Council (CONAR), on behalf of Brazilian and international clients. Associate Talita Sabatini Garcia is singled out for her knowledge of IP media issues, while Thiago Guimarães dos Santos is a name to note for audiovisual production and television companies.

Practice head(s):

Luiz Werneck

Key clients

Ericsson Telecomunicacoes

Outback Steakhouse Restaurantes Brasil

Sanofi Medley Farmacêutica

Bdf Nivea

Scania Administradora De Consorcios

Sky Serviços De Banda Larga

Red Bull Do Brasil

Caio Induscar Indústria E Comércio De Carrocerias

Cinemark Brasil

Toyota Do Brasil

Work highlights

  • Advising Caio Induscar Indústria e Comércio de Carrocerias on the launch of its 75th anniversary commemorative book.
  • Advising Red Bull do Brasil on the authorisation with SEAE for the execution of a commercial promotion.
  • Advising Sky Serviços de Banda Larga on an administrative procedure related to the issuance of an authorisation for the execution of a commercial promotion.

Murta Goyanes Advogados

Characterised by a client as a reference firm in Brazil for the production and distribution of audiovisual content, Murta Goyanes Advogados is regularly sought out by domestic and international producers, distributors, streaming platforms and advertisers. The group showcases particular strength in complex judicial claims and proceedings before regulators. With over 25 years' experience in media-related IP issues, Antonio Murta Filho leads the team with Marcelo Goyanes, the main point of contact for film and TV production clients, IP specialist Luiza Duarte Pereira and João Marcos Gebara, who steers the team in an array of litigation, consulting and contractual matters. Associate Fernanda Mattos is noted for her 'excellent technical skills' and 'understanding of the market'.

Practice head(s):

Antonio Murta Filho; Marcelo Goyanes; Luiza Duarte Pereira; João Marcos Gebara


‘MGA is one of the reference firms that we use for the production and distribution of audiovisual content. The entire team is super mature, and exhibits critical thinking.’

‘Marcelo Goyanes is the firm’s reference and needs no comments.’

‘Fernanda Mattos, who is a brilliant lawyer and a rising star, has excellent technical skills, critical thinking and understanding of the market.’

Key clients

Lata Filmes

Moovie Conteúdo e Entretenimento

Framboesa Filmes e Produções

Porta dos Fundos

Wise Entertainment



Matizar Produções Artísticas

TF International

Paradise Guerrilla Publishing and Records

Media Mundi Brasil

Migdal Produções Cinematográficas

Planetário Filmes

Mariola Filmes e Produções

Arpoador Audiovisual

Work highlights

  • Assisting Morena Filmes EIRELI – ME with adaptation rights of a literary work in order to produce a feature length audio-visual work.
  • Assisting Neoplastique Entretenimento in the negotiation of a contract with Globoplay for the production of a fictional series.
  • Advising Marcelo Bonfá on the launch of an exhibition of his digital works on the Kickoff Music platform.

Schivartche Advogados

With over thirty years of experience acting for media and entertainment companies, Schivartche Advogados remains a popular choice for international and local studios. Covering all legal matters related to production and distribution issues, the group provides routine advice to major TV and audio production industry players. The firm, which has traditionally attracted instructions from key international clients, continues to expand its client base in the local market. The small but specialised team is under the leadership of André Schivartche, who steers the group in an array of IP, contractual and contentious matters. He receives key support from Selma Regina Pereira de Souza, who is solely dedicated to media and entertainment work, and associate Fernando Fleiss Breitbarg.

Practice head(s):

André Schivartche

Key clients

Warner Bros.



Mixer Films

Prodigo Films

Associação Neo TV




Work highlights

  • Advising Warner Bros. on several production, co-production and distribution transactions.
  • Advising Paramount on several licensing, co-production and distribution transactions.
  • Advising Song on several production, co-production and distribution transactions.

Senna Advogados

Senna Advogados has established a strong reputation in the media and entertainment field, and is a go-to choice for legal issues related to the music industry. The firm handles a variety of matters, including trade marks, contracts, and copyrights, for well-known Brazilian musicians, record labels, and international artists. It also works with production companies, film distributors, and sports companies on entertainment and advertising-related mandates. With ‘a vast knowledge of IP‘, Eduardo Ghiaroni Senna leads the practice, overseeing cross-border deals and rights clearance for feature films and TV. Felipe Dias Curvelo de Oliveira handles a wide array of contentious and non-contentious work involving copyright and image rights issues. Bárbara Fraga specialises in IP issues, namely copyright, while Roberta de Carvalho Ferreira Rodrigues focuses on non-contentious matters relating to IP rights and regulatory clearance.

Practice head(s):

Eduardo Ghiaroni Senna


‘The team is excellent, they are always ready to assist us.’

‘The lawyers are great, always efficient in the service they provide.’

‘Senna Advogados is very efficient. They manage to translate deals, commercial conditions and problems to be avoided into good contracts.’

Key clients


DJ Ivis

Preto no Branco

SRS Planet

Bytedance / Tik Tok

Felistoque Filmes


Bando Produções

Relicário Produções



Na Varanda

Bossa Nova Noites




Roberta Sá

Thaila Ayala



H20 Distribuidora

Daza Produções

Arpoador Filmes

Media Bridge





Video Filmes


Urca filmes

Pirâmide Perdida

Produto Marginal

Bezerra da Silva

Planet Hemp

Bob Rum

Seu Jorge

Duda Beat

Vivian Cacuri

Julio Paraty

Ruben Fonseca

Work highlights

  • Assisting Anitta with all her personal and business matters including contracts and litigation issues.
  • Assisting Sua Músical with all their legal matters, including contentious issues.
  • Assisting Juliette with legal advice on entertainment and advertising projects.

TozziniFreire Advogados

Handling both contentious and non-contentious mandates, TozziniFreire Advogados employs a cross-disciplinary approach, folding in its corporate, regulatory and IP expertise as it advises a number of media and entertainment clients. The group is frequently engaged by market-leading social media, gaming and e-sports companies, which turn to the team for its capabilities regarding the regulation of free speech, commercial agreements, licensing and copyright issues, among other matters. Marcela Waksman Ejnisman steers the team in a range of transactions, IP-related mandates, and agreements linked to the financing, broadcasting and distribution of content. Showcasing strength in the intersection of technology, media and data protection, Carla do Couto Hellu Battilana is a key contact for social media clients.

Practice head(s):

Marcela Waksman Ejnisman

Key clients





Garena Interactive Holding

Garena Brasil

Teads Studio


Fever Up

The Pokémon Company International

Konami Gaming

Konami Digital Entertainment

Discovery Golf Play TV


Work highlights

  • Assisted Hanesbrands in matters related to agreements with social media influencers.
  • Advised Garena on several class actions filed by ANCED aiming to discuss the lawfulness of loot boxes in electronic games.
  • Assisted Kidly in the drafting of a memorandum with an overview of Brazilian data protection rules that apply to its international reading platform.

Veirano Advogados

Veirano Advogados is adept at advising on four main fronts: advertising and marketing matters; privacy, image rights and data protection; copyright and internet-related issues; and entertainment law. Market-leading companies from the music, TV, film, gaming and sports segments seek regular assistance with contracts, licensing agreements, transactions, tax incentives, regulatory issues and litigation. IP and advertising law specialist Valdir De Oliveira Rocha Filho frequently handles the clearance of commercials, advertising campaigns, sweepstakes and promotions; he leads the practice with Fábio Pereira, an expert in licensing, IP and tech-related matters. Senior associate Denise Louzano acts for a number of audiovisual, music, advertising and digital media clients in commercial negotiations and IP issues. The practice was further reinforced by the arrival of Ana Claudia Beppu and Elinor Cotait from Mundie e Advogados in January 2023.

Practice head(s):

Valdir Rocha; Fábio Pereira


‘Veirano is a terrific firm, and their IP practice is our go-to firm in Brazil. They’ve got great expertise, a wealth of experience, and a deep bench. I rely on them and trust them 100%.’

‘Valdir Rocha is invaluable!’


Key clients

HBO Latin America

Warner Bros. Discovery

Porta dos Fundos






Microsoft Corporation

Huobi Global

The Players Tribune

Dale App

John Deere

Brown-Forman Corporation

Act Arte

Work highlights

  • Advising Warner Bros Discovery on legal annotation and clearance for the production of the show “Greg News”.
  • Assisting Meta (Instagram) and Snap in negotiations with record labels and the ECAD regarding the collection of fees for the use of sound recordings within the platforms.
  • Advising HBO and Gregório Duvivier (porta dos Fundos) on civil lawsuits.

Campos Mello Advogados in cooperation with DLA Piper

Focused on media, entertainment, IP and data protection matters, Campos Mello Advogados in cooperation with DLA Piper provides the gamut of consulting services to an array of domestic and international industry players. Typical mandates for the team include licensing agreements, commercial contracts, IP disputes and free speech litigation. A key contact for media and entertainment companies, Paula Mena Barreto is a seasoned practitioner active in regulatory matters, production and advertising agreements, and IP enforcement. She oversees the team which is also adept at handling the launch of streaming and entertainment apps in Brazil. Associates Ana Paula Pitta de Moura, Ana Luisa Bastos Ramos and Vanessa Azambuja all assist on IP-related media matters.

Practice head(s):

Paula Mena Barreto

Work highlights

Cescon Barrieu

Cescon Barrieu provides support in a variety of IP and commercial matters, with a primary focus on negotiating strategic media contracts for both domestic and international clients. The team, which has been increasingly sought out by clients from the sports segment, is often engaged in advertising claims before the courts and the regulator (CONAR), and also demonstrates strong capabilities in tax incentive matters and negotiations with ANCINE. Leading the practice is Tania Liberman, who is renowned for her expertise in contractual matters, particularly in the field of technology and data protection; she also possesses a solid track record in M&A and continues to provide advice to numerous entertainment and media clients on licensing agreements.

Practice head(s):

Tania Liberman

Key clients

Cinemark Brasil

Rádio e Televisão Bandeirantes

Terramare Consutoria, Projeto e Construção de Aquários / Argonauta Comércio e Serviços Oceanográficos

Newco Programadora e Produtora de Comunicação

Astarté Produtora

TMI Associates

Trinta Consultoria em Esportes

Compra Agora Serviços Digitais

Luz de Angra Energia

Lionbridge Technologies

Work highlights

  • Advised Rádio e Televisão Bandeirantes on the negotiation of an agreement involving the transmission of the UFC Championship.
  • Advised Trinta Consultoria em Esportes on the negotiation of agreements with Confederação Brasileira de Futebol.
  • Advised Cinemark Brasil on the negotiation of an agreement to sponsor CCXP 2022.

KLA Advogados

The media team at KLA Advogados is retained by leading advertisers, artists, gaming and technology companies operating in Brazil. The practice, which demonstrates a strong transactional profile, offers 'extensive expertise' in tax, commercial and promotional marketing matters. Melissa Kanô, an expert in advertising law, leads the industry-focused group. Associate Ana Carolina Cesar handles a varied mix of contentious and non-contentious matters in the technology and entertainment spaces. Vanessa Pirró and Caio Aragão left the firm in February 2022.

Practice head(s):

Melissa Kanô


‘Extensive expertise in all legal fields. The firm showcases exemplary ethical conduct, punctuality, and synergy with regards to strategic partnerships. It has an international reputation.’

Key clients

Gut Agency

Omnicom Group

Wieden + Kennedy


Open English

Quinto Andar

Integer / Outpromo

Hubla Tecnologia

Druid Creative Gaming

Peixoto e Cury Advogados

With a longstanding presence in the advertising sector, Peixoto e Cury Advogados excels in proceedings before the Brazilian Advertising Self-Regulation Council (CONAR) and the Standard Norms Executive Council (CENP). Its client base mainly consists of large and medium-sized marketing and advertising companies, which recurrently turn to the practice for assistance in day-to-day regulatory issues, corporate governance, IP matters and disputes. Boasting more than four decades of experience in the advertising and media spaces, Pedro Jorge Da Costa Nassar Cury leads the practice, standing out for his knowledge of regulatory issues and copyright law. Fellow co-head Claudia Soares Garcia, who has a strong background in corporate and M&A, takes the lead on transactional work.

Practice head(s):

Pedro Jorge Da Costa Nassar Cury; Claudia Soares Garcia


‘They do a good job with a very quick turnaround. The lawyer who assists us is Claudia Garcia.’

Key clients

The Interpublic Group of Companies

McCann Erickson Publicidade

Mullen Lowe Brasil Publicidade

Rádio e Televisão Bandeirantes

Associação Brasileira de Agências de Publicidade (ABAP)

Conselho Executivo das Normas Padrão (CENP)

Escola Superior de Propaganda e Marketing (ESPM)

Empresa Brasileira de Comunicação Produção (TV1)

Sistema Brasileiro de Televisão (SBT)

DPZ&T Comunicações

S2 Publicom Comunicação Integrada

Weber Shandwick Brasil Comunicação

AgênciaClick Mídia Interativa

Cine Cinematográfica

R/GA Media Group Publicidade

Kinesso Huge Brasil Publicidade

Y&R Propaganda (VMLY&R)

Mercatto Comunicação Integrada

Havas Worldwide Digital Brasil

Atenas Comunicação

Neocognitron Publicidade

McCann Health Preview Publicidade

You & Mr. Jones

Cheil Brasil Comunicações

Work highlights

  • Representing Mullen Lowe Brasil Publicidade in a dispute before CONAR involving alleged copyright violation due to the use of repeated words in an advertisement.
  • Assisting McCann Erickson Publicidade in an investigation before the Brazilian antitrust authority (CADE) related to the structure and organisation of the advertising market.
  • Assisting R/GA with the review and negotiation of a service agreement with its client Heineken.

Souto Correa Advogados

Souto Correa Advogados is a popular choice for music and performing artists seeking representation in complex disputes. In addition to its notable capabilities in litigation, the practice also handles contractual issues, business transactions and IP enforcement matters on behalf of its varied client base, which also features companies from the audiovisual and advertising segments. The team is led by a seasoned trio of lawyers: Leticia Provedel, who handles IP, transactional and contractual mandates for domestic and international clients; João Carlos Harres, who specialises in media and tech-related matters; and IP expert Mariana Vicentini Taylor.

Practice head(s):

Leticia Provedel; Mariana Vincentini Taylor; João Carlos Harres

Key clients


Buser Tecnologia


The Walt Disney Company (Brasil)

The Golden Globe Awards (The Hollywood Foreign Press Association)

Fox Entertainment

The Madison Square Garden Company

Gilberto Gil

Roberto Carlos and DC Set

Raul Seixas and Heirs

Nando Reis

Lulu Santos

Gusttavo Lima

Arnold Schwarzenegger

Diana Ross

Work highlights

  • Advising Bloomberg i+on affiliation agreements with local pay-TV providers and  on the launch of a subscription service.
  • Representing Roberto Carlos in several copyright litigation disputes against Warner and Universal Music, seeking the termination of agreements.
  • Representing Gusttavo Lima in a trade mark infringement action.