Private Equity
Brazil
27 August 2025
The media and entertainment practice at TozziniFreire offers comprehensive services to both traditional media companies and social media platforms. The team advises sports and advertising clients on broadcasting deals, regulatory matters, and commercial issues. Additionally, the practice has significant experience in esports, gaming, and music, providing support to both international and domestic clients. Leveraging the firm's expertise in technology, the team also handles AdTech issues and matters that intersect media and technology. The practice is led by Marcela Waksman Ejnisman, a corporate transactional specialist who also advises on content regulations and gaming mandates. Carla do Couto Hellu Battilana assists media companies with deal negotiations, sponsorships, and media agreements. IP matters affecting media and entertainment clients are handled by Stephanie Consonni de Schryver.
Legal 500 Editorial commentary
Key clients
- Facebook Brasil (Meta)
- ByteDance Brasil Tecnologia Ltda. (“TikTok”)
- Collective Ace by Alliance
- Sony Entertainment
- The Pokémon Company International
- WinZO
- Nvidia
- Konami
- Papaya Gaming
Work highlights
Represented Meta in a class action lawsuit filed by the Consumer Defense Institute (IDECON).
Assisted Meta with cases involving technology-driven injunctions issued by the National Consumer Secretariat (SENACON).
Assisted Collective Ace by Alliance with an issue related to its purchase of By Aliens, where the IP rights being negotiated are held by Space Sheep Games Tecnologia da Informacao, a subsidiary of By Aliens.
Practice head
Marcela Waksman Ejnisman
Other key lawyers
Carla do Couto Hellu Battilana; Stephanie Consonni De Schryver