The media and entertainment practice at KLA Advogados has a strong focus on the advertising sector. The team advises communication groups and independent agencies on agreements with advertisers and clients, media insertions, campaign clearances and commercial promotions. It also assists with regulatory matters involving Ancine, CENP and CONAR. Co-head Melissa Kanô is highly experienced in advising international clients on Brazilian regulatory frameworks, media purchases, advertising campaign clearance, licensing agreements, and sponsorships. Co-head Ana Carolina Cesar provides further expertise in advertising campaign clearances, copyright matters, and drafting agreements.
Legal 500 Editorial commentary
Key clients
- Gut Agency
- Wieden + Kennedy
- Omnicom Group Inc.
- Smartsoft Gaming
- Quinto Andar – Grpqa Ltda.
- Tripleten Inc.
- Sol De Janeiro Usa, Inc.
- Druid Creative Gaming
- Outpromo
- E-Vino Wine E-Commerce
- Hubla Tecnologia
- Júpiter Conteúdo Em Movimento (Dr. Drauzio Varella)
Work highlights
Assisted Wieden+Kennedy and its client Nubank with the negotiation of the agreement with MSG Las Vegas, LLC for the creation and projection by MSG of a campaign for Nubank at the Sphere.
Assisted GUT Agency with the development of the clearance process and the campaign titled “Grad in Black” for the Vult brand, a company of the Boticário Group.
Assisted GUT Agency with legal support for the recently launched “Anyone Can Earn More” campaign, by Mercado Pago.
Lawyers
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Melissa Kanô; Ana Carolina Cesar