IW Melcheds
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IW Melcheds is home to a well-rounded media and advertising practice, which is adept at advising clients on corporate, commercial, digital, entertainment and advertising law. The practice is spearheaded by Luiz Werneck, a leading figure in Brazilian advertising law who advises on media and entertainment matters and frequently represents clients before the Brazilian National Council of Advertising Self-Regulation (CONAR). Complementing the team, IP expert Talita Sabatini Garcia brings valuable industry insight from her previous in-house role at a major media company and also regularly acts for clients before CONAR.
Legal 500 Editorial commentary
Key clients
- Mattel Do Brasil
- Opella Healthcare Brazil
Work highlights
Assisted Opella with securing a preliminary injunction to halt the advertising of a competitor’s pharmaceutical product during the holiday season.