A trusted adviser to Brazilian media and entertainment clients, the team at Cescon Barrieu is skilled in negotiating high-level strategic media agreements. Offering expertise beyond contracts, the group also handles advertising matters such as claim reviews, representation before CONAR, and risk mitigation strategies for campaigns, as well as transactions involving media outlets and advertising agencies. Leading the practice, Tania Liberman focuses on drafting and negotiating content licensing, marketing and advertising contracts, along with digital media issues. Co-head Julia Pazos brings expertise in content and IP agreements, and also advises on media-related M&A transactions.
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Key clients
- Cinemark Brasil S.A.
- Grupo Patrimar
- Agenda Boa Tecnologia da Informação Ltda.
- Ebazar.com.br Ltda.
- ArcelorMittal Brasil S.A.
- Rádio e Televisão Bandeirantes S.A., NewCo Produtora e Programadora de Comunicação Ltda. and Astarté Produtora Ltda. (Band Cable Channels)
- 30E Holding Ltda.
- Duracell Comercial e Importadora do Brasil Ltda.
- Carl Zeiss Vision Brasil Indústria Ótica Ltda.
- Tembici Participações S.A.
Work highlights
Advised Cinemark on agreements, regulatory compliance, and strategic partnerships.
Advised Alibaba on compliance and legal considerations for video games offered on the client’s B2C e-commerce platform in Brazil.
Assisted Mercado Livre with structuring and negotiating advertising and influencer agreements that align with its innovative business models.
Practice head
Tania Liberman; Julia Pazos