B/Luz is highly regarded for its work in digital media, with deep expertise spanning streaming services, generative AI, gaming, data management solutions, VR and AR technologies, and influencer marketing. With particular strength in adtech, the team guides clients through the full lifecycle of advertising campaigns - from concept development through production and distribution. It also represents advertisers and media companies in advertising disputes before CONAR. Beyond advertising, the practice advises on media and entertainment transactions, broadcasting and streaming matters, content moderation, and strategic deals. Pedro Ramos focuses on complex digital media and advertising transactions; Fernando Bousso handles privacy-related aspects of media matters; and Vanessa Pirró oversees a blend of IP and technology transactions. These three practitioners oversee the department. Andressa Bizutti leads the firm’s advertising, social media, and streaming arm, and is recognised for her ability to navigate emerging regulatory issues, while Ana Paula Silveira supports clients with contract drafting, regulatory reviews and advertising compliance.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘B/Luz has unparalleled knowledge of the advertising market and has experience advising all its agents (agencies, advertisers, platforms, etc.). The firm is known for its innovative approach to solving legal challenges, and its media team is especially skilled, striving for excellence in all deliveries. B/luz has been an indispensable ally.’
‘Pedro Ramos provides valuable insights into the advertising market and the political negotiations involved, and is closely connected to industry entities and regulatory discussions.'
'Andressa Bizutti has extensive experience in the advertising field and extensive academic knowledge about the regulation of platforms and digital media in general.'
'Ana Paula Silveira is extremely experienced in handling complex contracts in the advertising market. Vitoria Maciel is extremely agile, proactive and versatile.'
'Agility and in-depth knowledge of the subject'
- 'Great technical work, easy to read and analyse deliveries. Efficiency. Availability.'
Key clients
- Paramount Global
- Procter & Gamble
- Warner Bros Discovery
- Publicis
- Havas/ Vivendi
- Interactive Advertising Bureau
- Samsung
- Joyo (Kwai)
- Arezzo
- Mondelēz
- Estée-Lauder Co
- Tim
Work highlights
Advised Google on the implications of Supreme Court Themes 533 and 987 concerning the liability of internet application providers for user-generated content.
Advised BETC Havas on the feasibility of the award-winning “C4 Pets: For Every Kind of Family” campaign for Citroën do Brasil.
Advised Banca Digital on conducting an operational audit, creating support materials, and providing contract and compliance guidance to strengthen its legal framework.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Pedro H. Ramos; Andressa Bizutti; Fernando Bousso; Vanessa Pirró
Other key lawyers
Ana Paula Silveira