Noted for its 'specialised knowledge of the regulation and functioning of the advertising market', the team at B/Luz is retained by major clients from the digital media, advertising, streaming and broadcasting sectors. Typical matters range from advising on advertising campaigns, to assisting large technology companies and start-ups with media-related issues. The team's transactional credentials are also noteworthy; technology licenses, agency and content agreements also feature on its diverse workload. Practice head Pedro Ramos is a reference for media and technology transactions. Co-leading the practice alongside Ramos is senior associate Andressa Bizutti, who focuses on advertising, social media and streaming matters, and is recommended for her 'exceptional knowledge of a wide range of subjects that permeate technology and advertising'. Fernando Bousso specialises in media-related data privacy issues, while Vanessa Pirró handles IP and technology matters for media clients.
Legal 500 Editorial commentary
- Profile
Testimonials
Collated independently by Legal 500 research team.
‘The firm has specialised knowledge of the regulation and functioning of the advertising market and is always up to date with political movements in the sector.’
‘Andressa Bizutti has exceptional knowledge of a wide range of subjects that permeate technology and advertising. Ana Paula Silveira has technical excellence in drafting media services contracts.’
‘The main differentiator of b/Luz is its deep knowledge of the communications market and mastery of the technology aspects that have transformed the sector. Along with this, they are a very available and attentive team, extremely in tune with the client's business.’
‘Pedro Ramos heads up the media and technology team and is very active participating in the entire agenda of law and regulations in the technology and communication market.'
‘Vanessa Pirró manages to combine high quality and efficiency. She deserves a mention not only for the work she provides, but for the team she leads.’
Key clients
- Warner Bros Discovery
- TikTok (ByteDance)
- Procter & Gamble
- Paramount Global
- Publicis
- Havas/Vivendi
- Interactive Advertising Bureau
- Samsung
- Joyo (Kwai)
- Arezzo
Work highlights
- Advised BETC Havas on the "Salve a Favela" campaign that won the Silver Lion at the 2023 Cannes Festival.
- Assisted IAB Brazil with its public policy initiatives and positions, including regarding the Fake News Bill.
- Advised Grupo Pão de Açúcar on its artificial intelligence initiatives related to content production.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Andressa Bizutti
Practice head
Pedro Ramos; Andressa Bizutti; Fernando Bousso; Vanessa Pirró
Other key lawyers
Ana Paula Silveira