Focused on digital media, advertising and marketing matters, the team at B/Luz is skilled at advising a wide range of clients - from streaming platforms to influencers - on the structuring and negotiation of media agreements, including licensing, broadcasting, content distribution and joint ventures. The practice stands out for its strong presence in the advertising segment, where it assists with campaigns, brand safety, comparative advertising, regulatory issues and proceedings before CONAR. Team lead Fernando Bousso specialises in privacy and technology matters, while co-head Vanessa Pirró focuses on technology and IP transactions. Pedro H. Ramos also co-leads the team, handling media, tech and data protection matters. Co-head Andressa Bizutti is the main contact in the team for advertising, social media and streaming companies.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

The media sector has certain specificities and complexities that demand that legal professionals have a deeper understanding of its dynamics and impacts in order to provide a higher quality service. This is where the B/Luz law firm differentiates itself from others, because having a specific area dedicated to this subject and the profound understanding of its lawyers in this complex sector allows them to have a more comprehensive and assertive view of cases, understanding the client's needs and creating the best strategies to achieve the best results.
Attorney Andressa Bizutti Andrade stands out for her profound knowledge and understanding of the media, advertising, and intellectual property fields, which contribute to her having a strategic vision of the many complexities of this sector. This extensive technical knowledge, combined with a deep understanding of the dynamics of the media industry, brings a more holistic perspective to cases, enabling a differentiated strategic thinking to achieve the best results.
B/Luz always delivers with high quality, speed, and efficiency. They are present in the main associations of the advertising market and have a deep understanding of this industry, closely following its evolution and helping their clients anticipate and adapt to regulatory and commercial trends and challenges.
Pragmatic and analytical, Ana Paula Silveira is knowledgeable about sensitive and constantly evolving topics, such as betting advertising and electoral regulation. She is always up-to-date on the latest news, bringing insights from discussions in CONAR working groups in which she participates. She assists in the development of safe and coherent advertising policies in line with market practices. Andressa Bizutti is very studious and delves into technology topics that transcend the advertising industry, offering support on highly complex issues, such as artificial intelligence regulation, and helping to bring these issues into the reality of the client's business.

Key clients

Havas/Vivendi
Paramount Global
Warner Bros Discovery
Publicis
Interactive Advertising Bureau
Samsung
Arezzo
Mondelez
Estée Lauder Co.
Dentsu
Jusbrasil
Conexa
Google
Samsonite
Red Bull
C6 Bank
Sephora
Reckitt
Bet365
Procter & Gamble

Work highlights

Advised Havas on the legal structuring and regulatory compliance of the 'Bolsa em Livros' campaign, ensuring alignment with Brazilian advertising and education regulations.

Advised IAB Brasil on the review of CENP standards and representation before CONAR’s Digital Committee in the update of the Influencer Marketing Guide.

Advised AWS, Google, Meta, Microsoft and YouTube, on a comparative analysis of copyright and text and data mining (TDM) regimes across 50 jurisdictions.

Lawyers

Leading partners

The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Pedro H. Ramos

Next Generation Partners

Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.

B/Luz

Brazil

TMT: Media