B/Luz

Media and Advertising

Partner

“I connect legal knowledge and creative sensitivity to drive transformative projects.”

Master of Laws (LL.M.) from Harvard Law School, where she also teaches in the CopyrightX course, Andressa holds a second master’s degree from the Department of Commercial Law at the University of São Paulo (USP), with a focus on the regulation of new technologies and their impact on content production. She also teaches Corporate Law at IBMEC. A board member of CONAR and a USP law graduate, Andressa has been conducting academic research since 2015 on the regulation of the video-on-demand sector, audiovisual services, and OTT platforms. In her legal practice, she combines academic expertise and practical experience in advertising, media, and technology regulation since 2017. Andressa has also been a lecturer in the “Digital Influencers: Strategies and Best Practices” course offered by the Interactive Advertising Bureau (IAB) since 2018. She previously served as Vice President of IAB’s Legal Affairs Committee.

English

Doctoral Candidate at the Department of Commercial Law, University of São Paulo (USP) – 2025 (expected)

Master of Laws (LL.M.) from Harvard Law School – 2022

Master’s Degree from the Department of Commercial Law, University of São Paulo (USP) – 2021

Bachelor of Laws (LL.B.) from the University of São Paulo (USP) – 2016