A boutique law firm with a strong focus on advertising law and litigation, Hoogenraad & Haak advises its portfolio of clients on music and licensing, media law, rights of publicity, and defamation matters. Daniël Haije, who is well-versed in assisting clients with advertising and trademark infringement as well as the protection of IP rights, co-heads the practice with Ebba Hoogenraad, who covers all aspects of advertising law, including contracts, advertising campaigns, and sustainability claims. Lisa Peek is also recommended.
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Profile
Work Department
Advertising law and food law
Position
Partner advertising law and food law
Career
Ebba Hoogenraad was admitted to the bar in 1985 and has been focusing on the advertising law since 1989. From 1993 onwards Ebba is force to be reckoned with in food law. She is rightfully awarded the title “Leading Individual” for both Food and Media and Entertainment.
Clients particularly praise her to the point and practical advice, always focusing on what is possible. Ebba counsels many high profile national and international advertising agencies and brand owners on various aspects of advertising law, food law and intellectual property law. For example about precautionary allergen labelling (PAL), health and medical claims, label checks, food safety, sustainability claims, alcohol advertising. In addition, she regularly litigates before the Dutch self-regulatory bodies, civil and administrative law courts. Ebba enjoys biting her teeth in high stakes cases (with great success), for example about the fundamental question whether medical claims for food should be fined under the Dutch Medicines Act. Ebba assists clients when they are faced with enforcement actions (e.g. confiscation of goods, warnings, fines and recalls) by the Netherlands Food and Consumer Product Safety Authority (NVWA) and the Netherlands Authority for Consumers and Markets (ACM).
Ebba is a frequent speaker at various food law client and industry events. For example, Ebba speaks at the annual VMT Food Law Event, where people from all parts of the food (law) supply chain, regulatory affairs, supervisory/enforcement bodies, lawyers etc come together and discuss the latest developments in food (law).
Languages
Dutch, English
Memberships
Ebba is a member of the Netherlands Advertising Law Association (VvRr), Dutch Association for Food Law (NVLR) and the European Food Law Association (EFLA).
Sole Dutch member of the Global Advertising Lawyers Alliance (GALA). Chair of the National Advertising Conference. Chair of the Advisory Board of the Netherlands Advertising Law Association. Editorial board member of the Dutch IP and advertising law journal IER. Former chair Benelux Trademark and Design Law Association (BMM) and former member of the World Press Photo supervisory board.
Education
University of Utrecht, the Netherlands
Content supplied by Hoogenraad & Haak
Testimonials
Collated independently by Legal 500 research team.
- ‘Very experienced in different aspects, hands-on, and available.’
- ‘Hoogenraad & Haak's advertising team is highly knowledgeable, experienced, and pragmatic. The lawyers are easy to reach, easy to work with and committed to giving us the best legal advice.’
- ‘Daniël Haije stands out for his accessibility, profound and resourceful approach to legal matters. He understands the business needs, making him an excellent advisor to navigate us through the complex landscape of advertising law.’
- ‘I work especially with Daniël Haije. In his advice, he is very practical and accurate.’
- ‘The Hoogenraad & Haak team offers pragmatic advice and serves as excellent sparring partners. Their deep knowledge of marketing law distinguishes them from other firms.’
- ‘Daniel Haije and Lisa Peek's pragmatic advice and knowledge of marketing law make them invaluable partners. They are dedicated, flexible, and a pleasure to work with.’
- ‘Ebba Hoogenraad is an inspired lawyer. With enthusiasm and energy, she throws herself into the issues presented to her. She can reduce complicated issues to the core and convey them in an approachable manner. Daniël Haije is easygoing and is a likeable person. With his character, he has repeatedly made a difference in difficult negotiations. He comes up with creative solutions and thinks in win-win situations.’
- ‘Well-known and experienced firm in the media and entertainment practice.’
Key clients
- Heineken
- Lidl
- Ahold Delhaize
- Samsung
- KLM
- Suitsupply
- NZO (Dutch Dairy Organisation)
- Coca-Cola
- Unilever
- L’Oréal
- Kenniscentrum Suiker & Voeding (now: Cosun Nutrition Centre)
- Katjes
- Koninklijke Vereniging Homeopathie
- FrieslandCampina
- Gezondheid aan Huis
Work highlights
Represented KLM on the world’s first greenwashing case against an airline.
Represented the Dutch Dairy Organization in summary proceedings regarding the name of Upfield’s ‘Roombeter’ product.
Represented Gezondheid aan Huis in proceedings against the Dutch Minister of Medical Care regarding fines wrongfully based on the Medicines Act instead of food legislation.