How Trucking Incentives Undermine Safety

Perverse incentives across departments are pushing trucking companies toward higher risk — and bigger liability exposure.

Each department operates with conflicting goals that prioritize revenue over risk management, creating systematic safety vulnerabilities.

The Problem, by Department

Sales teams chase loads regardless of destination risk — disregarding high-verdict jurisdictions and locations insurers won't cover.

Recruiting fills seats with questionable drivers — overlooking accident histories and violations to meet capacity demands.

Operations prioritizes delivery over safety — pushing drivers through dangerous roads, adverse weather, and risky hours without considering the impacts of detention time.